To the Letter

To the Letter

When we think of lettering, fonts, text, and color, we don’t always think about marketing, or poetry, or decorative painting.  But the truth is, all of these things can and do work together to tell a story, communicate a brand, and create a mood.  For all of these things are more inter-related then we may think.

Cathedral School for Boys, an independent Episcopal school Founded in 1957 ,  located on the grounds of Grace Cathedral in  San Francisco  enrolls approximately 267 boys in kindergarten through eighth grade.  When their Development Director engaged me to hand paint the school’s motto and other signage, we had to think about the size and style of lettering, font, and color that would best reflect its essence.

The Development Director wanted to identify “Alumni Hall”, which holds commemorative plaques listing the names of the student body dating back to the 19560’s.  The lettering of the words had to command the wall on which they were placed, and the dates, to clearly identify each decade of  pictured. A deep, rich custom blue was designed, reflected in the existing visual identity of the School, and the font “Perpetua” was chosen, appropriately enough. (Was that a fluke? A “meant to be”…?  A so-called, “Freudian slip” ?)

The school’s motto, “Minds  Hearts  Hands  Voices” was lettered across the front of the architectural detail directly facing the front glass window, creating a potent and effective message.  Key was planning the spacing between the words, as the Headmaster wanted the look to be clean, simple and streamlined, and thus elegant. No muss, no fuss.   It was just to be those four words, after all.   Let the words do the talking, supported by their size, spacing, color and font.  The space between each word serves as a visual and aural “beat”, or resting point of space and silence, which becomes part of the motto’s overall rhythm and poetry.  Aural, because the words “speak” to us the viewer.  As we read them, we hear them inside our heads, and as we are moved to speak, recite, or chant them.  This process again supports and enhances the messaging of The School, and perhaps, the adjacent related Grace Cathedral as well.

Without being overpowering, the power of the words which embody the intent, spirit and brand, of The School communicate, while integrating perfectly into its presentation, its lobby, its front office, and its formal signage.

The architecture of the building, its purpose, where it is situated geographically, its urban and natural surroundings, and its spiritual identity and associations are also an inspiration for the aesthetic choices relating to it.

Seeking grace and maybe sometimes  finding it.  The elements of visual and literary art, architecture, design, urban planning, education, the natural world, our creative, quirky and infinitely original  imagination, these gifts are always at our disposal to feed our hungry souls, and those around us.  Here’s wishing you grace, and the ability to offer it to others, through the powers of  our own perception.

Have YOU found a moment of grace through the powers of Your own perception?

If You feel so inclined, please share about it with us here.

We love to hear from You.

Remember, we are all  finding our own manner of grace in this thing called Life, together.


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2 CommentsLeave a comment

  1. simple & honest, nicely done… finding grace in the rain.


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