Letter to a Young Decorative Painter

Letter to a Young Decorative Painter

WEBa25 Years of Painting

Recently I received  an email, the gist of which was the following:

Hello Debra,
I had an opportunity to view your website and I love your work. I commend you on your business. I recently began my endeavor in running my own decorative painting business, only to realize I have no idea what I am doing.
I have the creative background as well as sales background, but have no idea how to find clients.  I was part of Home Adviser, but they have no real category for someone with my skills.
What advice would a creative mind and business owner as your self give a fellow creative mind? I was given the advice to contact someone who is in the same industry as myself from another city  and ask questions,  being that I am not your competitor. I look forward to your response.
Respectfully,
Rene

Now, I don’t know how old in human years Rene is, but I do know that he has just begun his professional journey as a decorative painter, and thus is a “young” one, in terms of business years!

WEBb

Here is what I emailed back to Rene, with a few additions and modifications, to make it  more useful for You.  It was interesting to review what I have done over the years to create, sustain and build my business, and how much it does take!  I realized this list could be valuable to just about anyone pursuing creative entrepreneurship…and entrepreneurship is always creative!

Hello Rene,

Here are my recommendations:

  • Get a good Website, absolutely, to share and showcase your work.
  • Start a Blog, focusing on the kind of work you would like to do, etc.
  • Network with Interior Designers and Architects, as well as Painters, Paint Stores, and others in the Building/Built Environment field.
  • Take an entrepreneurship or business class, or whole program, and put together a Business Plan.
  • Have a selection of good-sized Samples, depicting your strengths, and the kind of work you most like to do, most want to do, and from which you think you will get the most business.
  • Create brochure, and a postcard, as well as a business card to go with your Site…they should all work together, as your business Visual Identity.
  • Start an email newsletter, and start building your Mailing List.
  • Put your card and brochure in Local Paint Stores.
  • Selectively, Do Some High Profile Work, at a Reduced,  or no Cost, for 1-3 Clients…to get your name out there, and showcase your skills and abilities. Have a party to celebrate it, at the job site if you can, when completed.
  • Follow “Seth Godin for rich, daily doses information and inspiration. You can research his work  through Google/Facebook. Sign up to receive his daily blog posts in your email inbox.
  • Don’t get discouraged. Do something to grow your business every day, and keep plugging!

 

WEBd

Here is how Rene responded:

Hello Debra ,
What it does in my opinion is simply show support that creative individuals as ourselves are willing to provide one another.  I truly appreciate the advice, and I have already set up a meeting with a client to provide my services at little or no cost, simply to attract his high end neighbors.  If I can ever be of assistance to you in any way, I would be happy to help. I thank you again and I wish you well always.   I would love to share my work with you as well.
Respectfully,                                                                                                                                                                                                                Rene

Have YOU ever looked back at all the things you have done, to establish, nurture, build, sustain, and grow your business?  I am certain that if you make a list you will be amazed at all you have done, and at all it takes. I look forward to elaborating on mine, and going into greater depth with it, for myself and others. It’s a fascinating and rewarding process!

Here’s to all of You creative entrepreneurs!

WEBe

 

 

Advertisements

The URI to TrackBack this entry is: https://artissima.wordpress.com/2013/07/02/letter-to-a-young-decorative-painter/trackback/

RSS feed for comments on this post.

5 CommentsLeave a comment

  1. What a thoughtful, detailed letter to this person. It just shows that we don’t have to hold on to our knowledge in fear. Sharing can never be wrong! Well done.

    • Thank you T!
      It was fun and fascinating, to write this. Makes me realize all that we do for our bizzes! I am planning to do a follow-up post, and go
      into greater depth on education (!), groups, networking, colleagues and social media. many thanks for the comment, and the support! (To my point!)

  2. Bravo, Debra

    • Thank you Lyna!
      Remember our fun interview for the SF Bay Area Women’s Journal? I loved hearing all about the three of your business’!
      So fun to share….

  3. […] my last post, Letter to a Young Decorative Painter, I shared a list of tips and ideas, advice and […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: