ColorFULL of Meaning: YELLOW

ColorFULL of Meaning: YELLOW

Color Wheel

This series of posts will delve into the meanings, associations, and symbolism of color…starting with the color wheel above.  We have explored the Primary, Secondary, and Tertiary Colors…let’s go deeper with those now, and learn a bit about color psychology.  Now that’s a horse of a different color…but not necessarily a dark horse. Off to the colorFULL races. Let’s look now at the not always mellow YELLOW!

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YELLOW associates with happiness, joviality, cheerfulness, optimism, high-spirits, and the sun. Related to light, and the most luminous of colors,  it  can symbolize a bright future, hope, expansiveness, and wisdom. It is also associated with gold, and wealth!

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YELLOW is the color most often associated with the deity in many religions. Let’s remember that in Greek mythology,  Apollo is the god of light and the sun, as well as, truth, music and prophecy.  Perhaps that is where the idea of the “light of truth” originates!  The expansiveness of YELLOW means communication (which means mental and spiritual enlightenment).  It is the color of mail boxes in many places, and a symbol for the gods’ messenger, Mercury“You might have noticed the prevalence of the color yellow in stones and plants. YELLOW is a color of intellect and clarity. Wear yellow when you’re having a fuzzy-minded spell. Mercury’s attention is attracted to yellow, and offers clarity in response to it.”

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When too strong, it can become glaring (think of about glaring sunshine). It is the color that most captures our attention, and thus can express egoism and madness. It is used to indicate caution, as the Green “GO” light turns YELLOW as a warning before it turns Red, demanding  that we stop! It is the color of pedestrian crossings  more easily seen than white. YELLOW is also used to express cowardice, jealousy and betrayal (“Yellow-bellied“)

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In the world of advertising (and thus branding and marketing),  YELLOW communicates  activity and cheerfulness, expansiveness, search for new horizons, and  communication. Our reaction to YELLOW is primarily emotional. It alerts us, and activates out attention,and combined with  black, it communicates warning: think about bumblebees, black and YELLOW signage, the coloring of certain wild cats. Although we may respond to YELLOW with philosophical detachment, and also can awaken our anticipation.

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As regards to Synesthesia, or  associations with other senses, YELLOW associates this way: Sound – shrill, major key. Temperature –  hot/warm. Taste/Odor – sour. Tactile – smooth. Weight – light.

On an energetic level, YELLOW corresponds to the Solar Plexus Chakra, symbolizing knowledge and intellect, as well as being the seat of tension. It influences the solar plexus and the adrenal body.

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In conclusion, I am wishing you the happiness, enlightenment,  wealth and clarity of YELLOW, minus any egoism, betrayal or cowardice that this complex color associates with. May your paths be expansive, luminous, and paved with gold, or at least…YELLOW brick!

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