2010 in review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 1,700 times in 2010. That’s about 4 full 747s.

 

In 2010, there were 18 new posts, not bad for the first year! There were 174 pictures uploaded, taking up a total of 40mb. That’s about 3 pictures per week.

The busiest day of the year was December 1st with 56 views. The most popular post that day was Color Me Eclectic.

Where did they come from?

The top referring sites in 2010 were facebook.com, artifactorystudio.com, linkedin.com, networkedblogs.com, and healthfitnesstherapy.com.

Some visitors came searching, mostly for artissima, the molecular structure of tears, benjamin moore filtered sunlight, and “artifactory studio”.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Color Me Eclectic November 2010
12 comments and 2 Likes on WordPress.com

2

Featured Work: “Mid-Century Retro”: Starburst, Atom or Tinker Toy? August 2010
4 comments and 1 Like on WordPress.com,

3

Featured Work- Soulful Journey October 2010
7 comments and 1 Like on WordPress.com,

4

Reconnecting to Our Joy…In Praise of Sitting May 2010
6 comments

5

About April 2010

Featured Work: A Niche Greater then the Sum of its Parts

Featured Work: A Niche Greater then the Sum of its Parts

The Free Merriam-Webster Dictionary defines “niche” as:

  • a recess in a wall especially for a statue b: something (as a sheltered or private space) that resembles a recess in a wall
  • a place, employment, status, or activity for which a person or thing is best fitted
  • a habitat supplying the factors necessary for the existence of an organism or species
  • the ecological role of an organism in a community especially in regard to food consumption
  • a specialized market

What is the connective tissue between the various definitions above? It seems to me that the term “niche” indicates a unique space specific to an individual, species or thing.

Those of us in the fields of decorative painting, carpentry, wood working, design, architecture and building most likely have designed, created, built, painted or adorned a niche or two at one point or another.

Those of us in our own businesses, entrepreneurs, solopreneurs, creative-preneurs, creators, and those of us training, schooling, learning, job-searching,  job creating , or job holding,  have at least one thing in common: we want, need, or are compelled to “find our niche“, our “place” in our respective fields, professions, markets, companies, schools, programs, jobs, or careers. We are moved to find that  elusive (and sometimes colorful!)  unique space which seems to defines us authentically,  in our worlds of work, family, society, and community.

Abby Kerr, copywriter,  blogger, niche marketer, and owner of Abby Kerr Ink says of her work: “It’s about nichifying your offerings to meet your right people right where they are.” .  Within the “niche” business model, the proposition of uniqueness in gifts, talents, voice, sensibilities, skills, and offerings would seem to be a given.

So it is with Clients, who wish to express themselves by making something even more unique of their architectural niche space, at home.

Beloved Clients of mine purchased a “dream” retirement home…well, a house they planned to transform with color, design, furnishings, and decorative painting INTO their dream home, with the skilled assistance of various vendors.

Their realtor suggested a mural application for the hitherto unadorned wine bar niche, and the game was on!

Niche before "niche-y" adornment

My Clients had spent decades living in Southern California, and were enchanted by the Sonoma Wine Country in which their new house was situated.  They were  thrilled about making the Wine Country a theme in their new home.

We chatted about vineyard scenes, and determined we didn’t want a “prototypical” one.  We looked at photos, colors, applications and mock-ups.  We determined that a softly rendered scene of lines of vines gently receding to meet misty hills under a golden sky would be best.  I applied the mural with semi-transparent washes of glaze, as opposed to opaque paints, (an unusual approach) to the back wall of the niche, and glazed its side walls and ceiling in layers of red wine-y colors.  Involved with the whole process from start to finish, my Clients were delighted with the outcome. which reflected THEM, and the unique place they were at in their lives, right at that moment.

"Niche-y" adornment reflects Them

The entire wall into which the “niche-y” Wine Bar niche was placed was treated in concert with its “niche-y” focal point, the Vineyard mural.  The walls were painted a strong red, mitigated by an application of three deeper  red “wine-y” hued glazes applied simultaneously.  An original “adage” penned by the Clients was lettered in “grapey” purple, and sparkling metallic colors.  The built-in cabinetry and bottle storage were base painted and wood grained (treated with “faux bois”) in tones of “sweet rosy brown” , which worked beautifully with the bar’s countertop.

The Niche is part of the Whole

My Clients were pleased with a result which reflected Them, and their unique take on where they felt themselves to be, right at that moment.  The process of developing a “niche-y” design of artful applications in their Wine Bar niche, and throughout their new home during a time of transition helped them through that transition, and eased their way into a new phase of life. You might say that they “niched” their new home to reflect the people they had become, and created a “niche” of the entire house which would  support them in their adaptation to retirement, containing and expressing both the effects of their “old” life, and expressing their excitement about the new.

In this way, “nich-ing” can not only become an expression of our deepest selves, our uniqueness, offerings and worth, it can also help us to embrace our lives and experiences as they are now, and move more confidently, and happily, into the future.

When have you used your art or craft to create or enhance a niche, for yourself, or for others?  What was the quality of the process and its outcome?  If you feel so inspired, please share your unique, “niche-y” experience with us. We love to hear from you. Remember, we are all  in this thing called Life, together.

 

 

 


Featured Work- Soulful Journey

Featured Work: Soulful Journey

Soulful Pilates Studio recently opened its red doors  in the Haight-Ashbury / Cole Valley neighborhoods of San Francisco.  It  is  owned and operated by Veronique and Walter Thoma.  I had the privilege,  referred by beloved vendor,  Creative Paint,  to take a soulful journey with Veronique and Walter and help them select paint colors for the interior of the Studio.

The Challenge:

To create a serene, yet energizing atmosphere of warmth, support, and intimacy in a somewhat cavernous space with high ceilings, punctuated by a pole.   To create a space which is soothing and cheerful, yet energetic and alive.

Veronique knew she wanted Soulful’s color journey to start with yellow.  But how to find a yellow that would work over such a large surface area, yet not be overpowering, jaundiced, blinding, distracting, too bright, too drab, too gold, or too muddy?  We sampled a number of hues, but none were right. When the Thomas showed me a tiny color swatch they had found at a small boutique paint company,  I was able translate that vision into the 2154 strip of colors found in the Benjamin Moore Color Preview fan deck.  By using a system of colors that were inter-related, we were able to create interest, variety, and subtle accents in the large space, without the complications of choosing other hues, which could busy the space, creating distraction for the students.  A strong, vital red on the doors (points of entry and passage) and the bench (place of rest and changing shoes) animated the space, providing contrast and energy.

Soulful Door

The exterior of the front door was already painted in an earthy red, and we took that idea to the interior.  The door now functions as an accent which can energize a foggy day,  of which there are many in our fair City!

Not Ketchup and Mustard

“Ketchup and Mustard”?   No…. Benjamin Moore  Spanish Red” 1301, and “Straw”  2154-50.

Front Accent Wall Contrast

Three tones of a soft ochre-yellow warm the tall space without cluttering it.  The warmth  is delivered by Benjamin Moore  “Straw” 2154-50 on the walls, (and pole), and “Filtered Sunlight” 2154-60 on the trim. What a dream job it would be to concoct the names for these colors!

Back Accent Wall Moves it Forward

The accent wall in the back of the Studio is Benjamin Moore “York Harbor Yellow” 2154-40,  providing just that slight bump up in color saturation, which adds subtle interest but not clutter to the space, as they are in the same hue family.

Royal Compliments of Gold and Purple

The golden tones of “Straw”, “Filtered Sunlight”, and “York Harbor Yellow” are offset by the complimentary purple mat, a royal combination…

Energetic Entry

The red door, clothed in Benjamin Moore “Spanish Red” 1301,  pops, creating an energetic entry into the bathroom, which is

Soulful Bath

painted in  Benjamin Moore,”Semolina” 2155-40, on the walls, and “Cottontail”  2155-70 on the trim.  Again,  the use of two related hues, less earthy and more orange then those of the main studio space, varying in degrees of saturation and intensity and thus, value.

Colors Support the Function of the Space

Using a unified set of hues unified the unwieldy space, and made it welcoming and accessible to both the Clients, and their Clients: the students and practitioners of Pilates that would come to this studio to study, learn, and grow, taking their own soulful journeys here.  Red, with its associations with blood, fire, love, and life force is the perfect foil and energizer for the harmonious “yellow””.

Says Walter Thoma:
“The colors look better up than we imagined….the darker…color on the two walls looks really good”

Sometimes, what color can do for a space can come as a (happy) surprise!  The results may be…Soulful!

Ready, Set, GO, ARTISSIMA!

Artifactory  Studio, Decorative Painting, Faux Finishing and Murals

Artissima

The Blog of ArtiFactory Studio

First official WordPress blog post…entering this brave new world of blogging.

Welcome to the fledgling blog of ArtiFactory Studio: “Artissima“: a platform to offer information, ideas and inspiration through the medium of Decorative Painting, I look forward to sharing with YOU: fellow artists, creative entrepreneurs, small business people, and the world in general.

“Artissima” is in the process of development. Please stay tuned as the ArtiFactory Studio team becomes educated about this process! We are looking forward to a wonderful collaboration with graphic designer Dianna Jacobsen of Jacobsen Design.

I am honored to have the opportunity to play the “Color Muze” for Artistically Speaking Radio, hosted by Rebecca Parsons and Lyna Farkus on Blog Talk Radio. Starting May 23rd, I will be sharing color tips geared to the decorative painter, faux finisher and muralist each third Sunday of the month, at 7:15 pm, EST (4:15pm PST!!!) Join us! To listen: www.blogtalkradio.com/artisticallyspeaking

ArtiFactory Studio was thrilled to be interviewed by Carolyn Edlund, the owner and author of“Artsy Shark” a blog for emerging artists. Our hope is that the interview will support developing “artrepreneurs”.   Please share with us:   part one, and  part two

From the digital presses: New Bay Area Women’s Journal Article on the best place for Decorative Painting. Hint: EVERYWHERE!

The Bay Area Women’s Journal (“BAWJ”) is an easy to read online publication by, for and about not only women, but also men that inspire, encourage, and educate us to live our own best lives. The BAWJ has launched a Subscription Campaign for 2010. For every person who signs up to receive the BAWJ via e-mail, the BAWJ will donate a can of food to the SF Food Bank. So if you haven’t already,please sign up to receive the BAWJ via e-mail.  You can do that here  www.bayareawj.com/subscribe and of course if you feel inclined, please invite your friends etc. to sign up! Check it out! The official launch of the new digital San Francisco Bay Area Women’s Journal magazine! PREPARE TO BE INSPIRED!

Further BAWJ articles exploring the art and business of Decorative Painting:

http://www.bayareawj.com/decorative-painting-brushing-up-on-the-tools-of-the-trade/

http://www.bayareawj.com/the-fun-and-function-of-fabulous-faux-finishes-wood/

http://www.bayareawj.com/faux-finishing-get-the-look-of-marble-and-stone/

http://www.bayareawj.com/faux-painting-the-fun-and-function-of-fabulous-verdigris/

http://www.bayareawj.com/faux-finishing-the-fun-and-function-of-fabulous-faux/

http://www.bayareawj.com/inspire-your-best-life-with-the-magic-of-decorative-painting-2/

http://www.bayareawj.com/decorative-painting-the-skys-the-limit-the-ceiling-that-is/

http://www.bayareawj.com/holiday-glow-the-glimmer-glamour-and-glow-of-decorative-painting/

http://www.bayareawj.com/decorative-painting-childrens-rooms-transformed-into-fun-and-learning/

http://www.bayareawj.com/decorative-painting-childrens-creativity-corner-blackboard-gymboree/

http://www.bayareawj.com/business-branding-it-takes-a-village-to-paint-a-logo/

http://www.bayareawj.com/decorative-painting-innovative-colloboration-delivers-unique-one-of-a-kind-results/

http://www.bayareawj.com/decorative-painting-the-fine-art-of-client-collaboration/

http://www.bayareawj.com/celebrate-life-events-with-decorative-painting/

http://www.bayareawj.com/what-is-the-best-place-space-surface-or-location-for-decorative-painting/

Contributing to Our Communities: Decorative Painters Work Their Magic

:http://www.bayareawj.com/paint-brush-in-hand-decorative-painters-transform-our-world-one-wall-at-a-time/

http://www.bayareawj.com/decorative-painting-creating-our-paradise/

http://www.bayareawj.com/the-magic-of-decorative-painting

You Should Know About: Cre8tive Compass website, magazine, and radio show!
Cre8tive Compass is a decorative artists’ online magazine and community, and a
marvelous resource for finishers, muralists, and artists/artisans of all kinds, with a special focus on the business of art..

I was honored to be interviewed by Rebecca Parsons and Lyna Farkas of Artistically Speaking Radio on March 7, 2010. I hope that the art and business ideas we discussed will be of support to YOU! Other ASR shows may also be of interest.

Please share the recent newsletter of the talented web/graphic designer, Dianna Jacobsen, in which she gives us a peak into her design process through an interview with me about the development of ArtiFactory Studio’s graphic business identity.

For the latest ArtiFactory Studio news, updates and shares, please visit My Facebook Profile. Join my GRATiTUDES project on TWITTER.  I love to share with you- not only my own work, tips and process, but those of my friends, associates, and colleagues as well!

Let us share the wealth, of our hearts, minds, skills, and experience…and the gifts of our creative imaginations.

Artifactory Studio on Facebook Artifactory Studio on Twitter Artifactory Studio on LinkedIn

I look forward to sharing more with you in the future. Please stay tuned, and check back!