What To Do With Blue?!

What To Do With Blue?

Recently my friend and colleague Debbie Josendale, President of Denver-based 3C Marketing Group LLC , asked me for my  color opinion on their new logo. She wanted  a very quick reaction to what I saw from a color perspective.  Having consulted her, and Victor Brown, V. P. Web Technologies, I was intrigued, and eager to peruse the choices.

Blue and green,  she wondered, in line with the firm’s previous logo color design, except no gray, a different hue of blue and green, and greater emphasis on the blue, with just a touch of green for the accent?

Or…the complimentary duo of blue and orange (with a little gradation pzzaz added into the “3C” itself).

Here is my reply, that I would like to share with You:

“I definitely think you should go with the blue and green, hands down.
Blue and orange, while compliments, and able to set each other off well in an interior design or painting, should, in my opinion, be used with caution in graphics/branding/graphical/visual identity.
Just as the other complimentary pairs can reference holidays: red and green- Christmas, purple and yellow, Easter, Blue and orange can reverb to Halloween…even though it is not orange and black!  NOT your message.

I love the blue and green for 3C, for all the reasons we have discussed. I think you can even use a bit more of that green- it looks like a teal, which has plenty of blue in it, and thus is not hyper distinct from the blue..very different than the orange! (Don’t get me wrong…I can really love blue and orange, but I do not think it is right for this context.)”

Deb replied,

“I prefer the blue and green versus the other…and feel reassured with your input. Yes we are changing the logo to better reflect our business.  Our current logo was designed with the idea of positioning to “professional service” businesses.  But as we move forward, I find that a lot of what I do ends up being more in the “branding and messaging” arena with some creative added to it.  So I wanted a new look that is a little more edgy and also has a bit more “creative” touch. “

I think she got it!  Color palettes do not need to have the extreme contrast of a set of compliments, more than two colors, or a lot of bells and whistles to be effective. Blue and green, a combination of one primary (blue), and one secondary (green) color,  is an “analogous” (based on a six color wheel) color combo. They can work very well together, depending on their hue, value, and level of saturation, as blue is a “parent” color of green, and thus they are intrinsically related from the get-go.

Here’s wishing 3C Marketing Group LLC much“creative” touch with that little bit of edge that sets it apart. The revamped 3C is on its way!

Creating Color Harmony

 Creating Color Harmony

On  April 21, I chatted with on her Artistically Speaking Talk Show about the “Art of Color Harmony”, based on the work of  Michel Eugène (M.E.)  Chevreul.  Chevreul was a contemporary of the painter Eugène Delacroix, and he penned “The Principles Of Harmony And Contrast Of Colors: And Their Applications To The Arts” in 1855.  He was a chemist, Chevreul’s color principles influenced great European art movements including Impressionism, Neo-Impressionism and Orphism.

Rebecca’s interview guest on the program that day was Rachel Rockwell, of Bubbly Nature Creations.  They discussed food photography, and Rachel generously offered tips for the novice, and aspiring photographer.  Rebecca suggested I use Rachel’s images to illustrate this post, and I  discovered something in common to these two, separated by over 150 years..soap! Chevreul’s research “enabled him to elucidate the true nature of soap…which led to important improvements in the processes of candle-manufacture.” Rachel started her blog as a way to document her soap-making!   Such… synchronicity!      But onward…to The Art of Color Harmony, illustrated by Rachel Rockwell, and Rebecca E. Parsons.

We discussed six ways of creating color harmony, three “Harmonies of Analogy”, based on similarity, or relatedness, and three “Harmonies of Contrast”, based on differences.  Interesting to note that “harmony” can be achieved by what would seem to be opposite principles…read on! (A word of advice: have your meal first..these images may have a mouth-watering effect!)

What Chevreul called the “harmony of scale” involves putting together colors closely related in  value (lightness/darkness) and hue (the pure color itself).  Above the chocolate browns  create a most delicious tone-on-tone effect, relieved by the  complementary (opposite each other on the color wheel) red and green of the strawberries.

Here we see a similar “harmony of scale” effect, with a gradation of color in the cake’s frosting, going from darker, brighter and more intense/concentrated at the bottom, becoming almost white at the top. Earthy and colorful touches break up the harmony of scale, to add “the harmony of contrast of colors”…but we will get to that!

Not food photography above, but a lovely example of harmony of scale…pink on pink, with just a slight shift in value to the darker on the embellishment!

Analogous colors (those next to each other on the color wheel, of similar value create the “harmony of hues” when put together, such as the oranges, golds and orange-browns above. They are beautifully offset by the complimentary blue box behind, which makes the whole composition pop.

Photo by Rebecca E. Parsons

The third “Harmony of Analogy” described by Chevreul as “harmony of a dominant colored light” relates to, as I understand it, the harmonious effect of a “dominant tinted light” on varying hues and values. Above we see, gratis Rebecca, an assortment of variously flavored cupcakes of different hue, some darker, some lighter, illuminated by a warm light.  The color of the light is a unifying factor in the grouping, composition, and harmonious effect.

We now come to Chevreul’s three “Harmonies of Contrast” in which color harmony is achieved through differences, IE, contrasts. We begin to see how many different paths there can be to harmony…is there a lesson beyond color theory in all this…?

I am not sure what the delicious-looking drink above above consists of as far as ingredients go, but it can be seen as an example of what Chevreul terms,  “harmony of a contrast of scale”. One basic hue, speckled with  much darker value of that hue creates a kind of tone-on-tone texture.  or, so it looks to be in the photo. In any event, the effect is that of unified harmony,  and titillates our taste-buds!

By contrast (no pun intended) the “harmony of contrast of hues” is illustrated above. Related colors (red plus white equals pink) in highly differentiated values (white the lightest, the pink the mid-tone, and the red, though bright, the darkest) set each other off by virtue of their difference…not only in value, but also in purity, and chroma.

Finally, we arrive at one of my favorites, the “harmony of contrast of colors“. Here is where the ideas of “the attraction of opposites” comes into play. We see how colors far apart in value and hue can be combined to create relationships that are dynamic and visually arresting, yet harmonious nonetheless. In the image above, we see aspects of the three primary colors, red, yellow and blue represented and cooled by white. The colors have a great deal of contrast, yet create a harmonious whole.

Harmony can also be created by the presence of two complimentary colors,  (again, colors which are  opposite each other on the color wheel) such as red and green!  Notice how the green garnish sets off the reds of the tomato, and focuses the composition? Still harmonious, but powerful!

And, what can be more powerful at last, than harmony?

Here’s wishing YOU the peacefulness and power of harmony; in Art, in Work, in Life.

Here’s to a harmonious world.

Cheers!

“As the Color Turns: Considering the Color Wheel”

The full version of this article, as well as much, much more of interest to the decorative painter, and artists, entrepreneurs, and business folk of all stripes can be found in Cre8tive Compass Magazine, helmed by the inimitable Rebecca E. Parsons, artist, blogger, teacher, and creative entrepreneur extraordinaire.

As decorative painters, artists, and artisans, color is one of the building blocks of what we do. We are making color decisions each and every time we paint, glaze, gild, plaster, and mix and match materials. Color plays a key role in texture, pattern, imagery, and sensibility, the tools of our trade. Consideration of the color wheel, whether it be before, during, or after we have designed, sampled and applied a treatment can yield revealing, surprising, and even fascinating findings about ourselves, our clients and customers, and the environments in which we work.

Primary Colors: Here’s to the Red,  Yellow, and Blue

The primary colors of red, yellow and blue, the components of all other hues, (excluding black and white), in the world of paint, are dynamic when placed next to each other.  Although the renditions of each may not be “pure” in the strict sense, this triad captures our attention, and draws us into a space that feels clearly defined.  As in the entryway pictured above, the blue may be textured, the red a metallic copper paint, and the yellow a multicolored glaze, but the effect is still that of three independent  hues working in dynamic harmony. The result is that of layers of color which set each other off, which draw the eye  from room to room.

Complementary Colors: The Attraction of Opposites

“Complementary colors subdue one another when mixed, and, conversely, intensify one another when juxtaposed.” says Christine Pittel, in “Color and Light Luminous Atmospheres for Painted Rooms” by Donald Kauffman and Taffy Dahl. (Clarkson N. Potter, Inc. c. 1999)  The complementary duos of blue and orange, green and red, or purple and yellow, (opposite each other on the color wheel) will create vibrancy and drama, drawing attention to any space they clothe. Here several glazes in each of the two hues are manipulated over a lighter  base coat in the same color family. The combination of glazes lends depth and complexity to the surface. Juxtaposing complements creates an instant color “pop”, which can be fun, powerful, and theatrical focal point.

Analogous Colors: Hue on Hue: Energetic Intensity

Blending analogous colors (those adjacent to each other on the color wheel) across a surface can produce an energetic, yet harmonious effect. The colors work well together because they are closely related, and their combination creates  interest. An added benefit to the decorative painter is the ability to integrate glazes more seamlessly together:  being  unified by color; they are easier to blend. Keeping the base coat and glaze colors analogous will cover up a multitude of glazing issues such as seams and joins created by the overlap of wet onto drying glaze. The closer a base coat color is in hue, intensity and value to the glazes being used over it, the easier it will be for us to control the effects we wish to create.

Neutrals: Tone on Tone: Subtle Harmony

“Tone on tone” neutrals create a sense of peace, calm, and soothing harmony.  However, is any color really “neutral”?  Creams, beiges, taupes, grays and ivories actually have significant undertones of color which define them, and thus the effect they create in combination with other “neutrals”. Combining soft colors interrelated in hue and value (tone on tone) needn’t be monochromatic (based on just one hue). Their combination can also be complex, and very satisfying, offering a sense of richness and comfort. When manipulating multiple glazes over a base coat, one way to ensure integration of all colors involved is to make a glaze out of the base coat color, and use it as part of the scheme. This will create an immediate tie-in of the base coat to the glaze colors, and enable easier blending of the glazes over the surface.

Color is a powerful tool, and when we understand how the color wheel works, we can employ it to our advantage in designing and executing  finishes, applications and treatments. In addition, our color knowledge can inform how we plan, mix and manipulate our materials enabling us greater mastery and control over our processes. As we enter more deeply into the resonant world of color, we can use its magic to enhance, beautify, communicate about and transform our world, one space at a time.