Re-Creational Color

Re-Creational Color

Once upon a time there was a charming house in the Glen Park District of San Francisco, that looked like this:

Now, everyone’s taste is different, and some may love to live in a house with such a color scheme, but the lovely family that lives here  did not.  Upon deciding that they wanted to change their exterior house color scheme, the owners, a married couple with a young daughter, took action.

They hired not only a house painter, but a color consultant (associated with their painter),  who came up with this color combination:

This combination of colors, as I understand it, was closer to what the owners wanted (apparently they wanted to ‘get the red out”!), but still fell short of what they felt comfortable with, to say nothing of, loved.  In short, they were discomfited.  It just wasn’t right.

The neighborhood is eclectic, and creativity abounds. However, the owners wanted a more unified look to the structure, and when all was said and done, didn’t like having different colors on the house body (above) , and the foundation (below).  They decided they wanted to change out these  colors (which covered the main area of the house), and have the same color on both the body and foundation. There was already a lot going on with the trim and accent colors, which they decided to keep.

I had the good fortune of meeting  the owners while providing in-store color consulting for Benjamin Moore Creative Paint, located on Geary Boulevard, in San Francisco.  We discussed their dilemma, and they engaged me as color consultant (number two), so that we could really, as Brad Pitt might say, make it right. We knew that we were going to select just one color for both the foundation, and upper house body, and that the chosen hue probably needed to be deeper, richer and warmer then what the previous consultant had specified.

We sampled a number of options, but they all went too violet on the house surface.  San Francisco has a very particular kind of light, and the Glen Park neighborhood can get foggy. Although the violet tones worked with the burgundy trim, it was too much, and not what the Clients wanted.  Let’s face it, we had to get it right this time!

The second go-around, we sampled Benjamin Moore 1476, “Squirrel Tail”, “Taos Taupe”, 2111-40, and “Iron Gate” 1545.  The Clients knew, hands down, it had to be Squirrel Tail.  The hue contained the right amount of warmth, a bit of richness, and it worked with, rather than competed with, the “Bottle of Bordeaux” 1357  trim, and “Tarrytown Green” HC-134 accent.

We gave a nod to the house foundation by painting it in an intensified (150%)  version of the “Squirrel Tail”, to add a sense of weight and stability to the structure, without further complicating the color design.   Both foundation and upper house body were done in an eggshell sheen to add a bit of resilience, and wash-ability, but almost no shine.  The garage door, also painted in the 150% formula, was done in a satin sheen to set it off slightly, and deflect a certain amount of contact and dirt!

The result is a unified appearance, which lent the house solidity, warmth and that touch of richness and depth the Clients were seeking. By unifying the body and foundation colors, the multitude of trim and details became less prominent, also adding to the desired unity.

Finally, we “got the white out”!

It was a pleasure to work with these wonderful Clients, and see their home transform through the healing use of color.  My hope for them is that they live long and prosper, in their “new” home.

Three times a charm!

What color dilemmas have YOU had lately, and how have you solved them?

If you feel so inclined, please share with us here.  We love to hear from YOU.

Remember, we are all healing ourselves through this thing called Life, together.

Happy Color!

Love Haight Victorian Color

Love Haight Victorian Color

Last summer, the summer of 2011 that is,  I was called upon to assist some very bright Clients  in assembling a color palette for their Victorian near Haight Street, in San Francisco.

The building had a lighter (creamy-white) body, with darker (pale greeny-blue) trim, and the Client wanted to reverse the value  (lights and darks) emphasis…and perhaps create a value-added proposition in the process.

The house boasts a variety of architectural details, and the two porch “roofs” or overhangs provided a particular color placement challenge.

Once we had determined that the house body would become darker in value, and the trim lighter (a more common approach in the area), the next step was to choose the body or field color, which would go pretty much everywhere on the house, except for its multitude of trim, decorative detailing, doors and roof.

I looked at a number of houses suggested by the Client, and we narrowed the body color down to three hues in the green to gray range. The Client’s painter put them up, I.E., painted out large sample swatches on the house’s exterior siding surface, which made the final choice much easier!

Extension ladders were used to reach the high-up areas. Wow. That’s high. Intrepid painter.  Better he then me!

Many details and textural surfaces up at the very top! We needed to take each of these into careful consideration when creating the color design, as the Clients wanted to both highlight the details through accent colors, and unify, integrate and streamline the building’s total look, at the same time.

In order to minimize the detail and make it more visually subtle, and the color design, building and architecture more elegant and streamlined, an interlocking palette of closely related colors from both the Benjamin Moore, and Sherwin Williams pantheons was chosen for the trim and accent colors.

Benjamin Moore HC (Historical Colors palette) 108, “Sandy Hook Gray” was selected for the house body color. Its gray-green hue has a dimension of warmth, and a quiet complexity, suited to the feeling the Clients wanted to create. Sherwin Williams “Shoji White”  (SW7042) in semi-gloss (?) was chosen for the multitude of trim, as its undertone works well with the body color.

The porch overhangs were done in the body color, at 50% formula. The same ratio of tints were used, but in half the amount, creating a barely perceptible shift in value and intensity. The overhangs are also in shadow, not being exposed to direct light, thus making them read slightly darker.

SW7046, Sherwin Williams  “Anonymous”   in a satin sheen was used on the window sashes “outlining”, or highlighting the windows),  as well as on the garage door, the inside of and around the decorative , detail-filled triangles  on either side of the top of the house, and the central cross detail just below the roof’s tip.

The service door tot he right of the entry stairs was done in : Benjamin Moore HC 107, “Gettysburg Gray”, in a satin sheen, while the same spec in eggshell adorns a high-up “stripe” (architectural detail running horizontally across the upper part of the facade).

To add a touch of elegance, and “punch”, Sherwin Williams “Urbane Bronze’ SW7048 in a semi-gloss sheen was painted on the front door, leading the eye to this main entry, and providing a nice contrast to both the garage and service doors.

The deep color of the front door picks up on the dark bronze hue of the overhanging entry light fixture, packing the visual “punch”.

As a final detail, Modern Masters ME238 “Blackened Bronze” metallic paint (and accompanying varnish)  was added to the ball ornaments, and carved ornamental details within the smaller,  lower triangles.

The result is a color scheme which unifies the structure, and adds elegance and dignity to the home, while still celebrating the fun and fancy of its multitude of Victorian details, while taking every visual aspect of its front exterior into consideration.

The Clients, a bright couple with a fine eye for detail and  design, participated fully in our color collaboration, and, with their two young daughters, will hopefully enjoy their carefully colored, harmoniously hued home, for many years to come.

What color joys and challenges have YOU had lately?

If you feel so inclined, please share about them with us here.

We love to hear from You.

Remember, we are all coloring in our Lives  in this world, together.

Happy Hue to You!

Brand New

Brand New

What is a “brand“?  I added a link to the term, because I think Wikipedia describes the concept better than I can, at least at this stage.  One of the salient words used in the definition is “identity”.  Specifically: “A brand is the identity of a specific product,  service,  or business.” My colleague  Elka Eastly Vera,  transformative coach and brand consultant, defines it such: “A brand is like soul DNA. It’s what people recognize you for. It’s where the “you of you” meets the world. It’s the essence of your business. “

If we look at the idea of a “brand” this way, then it could even be used to describe how we present ourselves in the world.  But that is a subject for another post….

The visual elements of color and design, pattern and image, texture, shape and composition can all be brought to bear upon  the process of developing and communicating a brand identity.  Graphic designers, like the talented Dianna Jacobsen, of Jacobsen Design, do this all the time.

As an artist, muralist, decorative painter, and colorist (not mutually exclusive terms by any means), I am always intrigued with how this works, and fascinated to participate.  We may tend to think of “brands” as purely commercial (cereal, dog food and shoes come to mind), but devoted non-profits and noble institutions also have theirs, and in my experience, a similar approach is taken to communicate them.

Let’s look at a number of  businesses and organizations who employed the painter’s brush as a tool for communicating their message, how color plays a starring role in their brand identity, and why.

When  Benihana Restaurant in Cupertino, Ca. underwent extensive remodeling,  a mural consisting of a branded graphical design was specified to be painted on the “corrugated” concrete surface approximately 10 to 80′ in the air.  Benjamin Moore Creative Paint in San Francisco matched the colors of the restaurant’s branded interior wall covering in  paint. Master color mixer and matcher Norman Chinn chose Ben Moore Aura exterior paint colors by eye. He was so precise that without knowing it, he chose the very strawberry red used as a stock color in the Benihana Restaurant brand, which is heavy on warm reds, punctuated by creams, darker reds, and red-blacks. Red tends to be associated with heat fire and blood…can we read, appetite?

Red is used in a different way in the new  Dress for Success San Francisco headquarters, designed by local architectural firm, Martinkovic Milford Architects.  Dress for Success provides business attire and training for women, and key to the design is the theme of butterflies, expressing the idea of transformation. Tone on tone reds provide warmth, accent, and a sense of womb-like support for the women getting ready to launch out into the business world.  Red’s association with life and love doesn’t hurt either.

  Blush Organic Frozen Yogurt venue in San Francisco’s South of Market District is painted is apple green and crisp white, communicating a sense of freshness appropriate to a dairy-orientated ‘snackery”.  However, this hue of green also provides other tasty associations:  the sharp and pungent flavors of limes and sour apples, as well as the sweetness of kiwis and honeydew melons.  All cool and refreshing, and fruity ingredients that could be used in their delicious yogurt!

Although also used to evoke connotations of the natural world, the greens in the  mural below, designed and executed for San Francisco’s Planning for Elders in the Central City organization serve quite a different function. “PECC”, which works to “improve the quality of life of seniors, adults with disabilities, and their caregivers in San Francisco and beyond….”  wanted to use the tree as a central image to express life, giving, renewal, community and support.  Associations with the Tree of Life, and the Giving Tree are amplified by using the color of leaves, which also represents life.  Green is also one of the colors associated with the heart chakra, standing for love, sympathy, and harmony.

Embarking on this post, I see how rich, expansive, and complex the subject of visual branding and the way artists can support it,  is.  A sister post may be in order to further elaborate on the subject. 

When we think about how everything we see, indeed everything we experience through any of our senses, communicates something, carries and provides associations, and potentially stirs our emotions, it boggles the mind, (no pun intended.)  We see, and experience first-hand just how powerful the element of color is, and how many different ways it can be used. 

We can perhaps understand in a new way, the expression, “…coloring perception…”

What experiences have You had with color branding?  Have you used color as part of a brand consultation? Color consulted with businesses, organizations, or even individuals on the how of hue  for their “soul DNA“, as Elka Eastly Vera, would say?

If so, please share it with us here.  We love to hear from You.

Remember, we are all bounding and branding through this thing called Life, together.

The Art of Stenciling, I Presume?

The Art of Stenciling, I Presume?

Once upon a time, after the New Year of 2011 had begun, and before 2010 taxes were due, I had the opportunity to collaborate with an esteemed Client and associate, to add that “finishing touch” (actually, the window treatments came afterwards) to a very special Guest Bath.

This Bath was in the process of being transformed, from a place of day to day use by his son, now gone off  to college, to a fresh and fun “new” space for his fiance, who tended towards a minimalist, Mid-Century,  New York sensibility.

My awesome Client, himself a long-time Berkeley, CA resident, has an eclectic design sense, informed by extensive travels around the globe,

art collected at home and abroad,

and a love of bright color,

rug patterns,

and funky furniture.

Indeed, he has done much of the interior painting in his home himself.

We discussed that bathroom in question, and I took a look…

It was freshly painted, with colorful artwork, of course,

and the green tile had to be taken into consideration.

I chose three repeating stencil designs, and made Samples for my Client and his Intended to look at on site, in the room. Taking my cue from the tile, the artwork, the colors in the adjacent hallway and throughout the home, I used cerulean blue and deep forest green, nature colors that would contrast beautifully with the base coat,  Benjamin Moore OC57, “White Heron”,  give a clean fresh feel to the room, and support its function.

I also wanted the design to reflect both a feminine and masculine sensibility, and be able to marry both eclectic-world beat-funky tastes with minimalist-Mid-Century-streamlined preferences. Or, try, anyway.

I was thrilled that the Client chose a custom stencil that I had created from an existing source years ago, for a master bath suite  in another and very different East Bay city.  Happily, the design contained both geometric and organic elements, that created both a sense of movement and stability.

It was fun, it was crafty, it was elegant, yet funky, and the Client supported my idea of applying the paint color in a mottled, layered, and textural way.  Best of all, in the words of my Client’s fiance, “It complete(d)  the room!”.  As I was concerned that she be as happy with the result as he, this comment was music to my ears.

The repeated design pulls out colors in the artwork,

and creates a bower for the painted lovers.

The blue and green hues set off the strong red accents prevalent throughout the home.

The stenciled effect is multiplied through reflection.

A spot application of invisible clear varnish protects the stenciled border from the effects of moisture.

With careful planning, enhanced by Client collaboration, even a room already containing strong elements of art and color can be “completed” through the well-placed pattern, whether hand-painted, stenciled, printed or plastered. That extra addition of artful love and care to a space can really “pull it together”, and bring it to the next level of design and artistry.  A stenciled border can contain and express both feminine and masculine elements within its design.  Eclectic-world beat-funky can marry minimalist-Mid-Century-streamlined. My Client/s, and our collaboration have proved that!

Have YOU ever “married” sensibilities, styles and approaches in Your projects?

If you feel so inspired,  please share about it with us here.  We love to hear from you.

Remember, we are all collaborating in this thing called Life,  together.   Cheers!

Featured Work: Berkeley Bungalow

Featured Work: Berkeley Bungalow

Berkeley, California is a place of bungalows. There are many, many bungalows in Berkeley.  You might even say that Berkeley is a bevy of bungalows.  These charming houses, home to many a professional, family, and couple, are clothed in a myriad of hues, which upon occasion, an owner will decide to change.  One such delightful owner (referred by the San Francisco-based painting company, Modamas Fine Painting) engaged me  last September to guide her through the initially overwhelming and confusing process of choosing new colors for her home’s exterior. Our our first step was  to not only look at her home’s exterior with a critical eye,

but also to walk through her neighborhood  and peruse the color schemes of other bungalows.  She had several color directions in mind, and needed to narrow down the choices.

We discussed cinnamons, greens, teals and grays for the house body,  though she really wanted purple.   Ultimately, a rich yet soft Benjamin Moore brown was chosen,”Chocolate Pudding-1014“.

The warm Benjamin Moore “Antique White-OC-83” made a perfect trim accompaniment, balanced by elegant black address numbers and bannister.  The black detailing created a graphical counterpoint to the generous areas of creamy white trim.

We were then on to the all-important front door. Despite her penchant for purple, my Client saw that it did not work.  Wanting warmth and degree of contrast, we went towards red instead. Red doors are a frequent accent in Bay Area architectural color schemes, but, which red was the question?  Benjamin Moore “Apache Red-1295” reflected too much pink.  “Sweet Rosy Brown-1302” added just the right degree of redness, without creating unwanted pinkish undertones.  The entry now radiated warmth and welcome.

Finally, the front steps were painted in Benjamin Moore “Fresh Brew-1232“, grounding them and the house in a deep earthy brown, and  completing the delicious ensemble.  The steps bring out a bit of the earthy red in the door as well.

Warm white trim frames the house, giving an upward feel to the roof. The white against the sky and  tree connects the earthy house colors to the blue and green of nature.

White trimmed windows look crisp against the house’s boxy side, which is also softened by the natural wooden fence, and greenery.

Greatly  improved by the new color scheme, this area now looks tidy, compact, and integrated with the rest of the house, a perfect set of bungalow qualities!

The detached garage also greatly benefited from a new suit of “color clothes”…

Amazing what a fresh coat of paint will do…with the proper prep. of course,

especially in the “right” colors.  In this case, Benjamin Moore “Classic Colors” collection was our go-to  color source. “Chocolate Pudding”, “Sweet Rosy Brown”, “Fresh Brew”,  what a visual feast!  My visionary Client took the time to have samples put up of each color we considered, and observe how the color played on the house surface during different times of day, light, and weather.  She had the patience and the perseverance to see her project through.  As she confessed to me, ” I can’t wait to finish this project. Several times I just wanted to let it be, but I want to be thoroughly happy.” And, I am happy to report, she IS!

Have you had a interesting color connection lately?  A visionary client, an innovative creation, a heartwarming transformation?

If you feel so inspired, please share it with us here.  We love to hear from you.  Remember, we are all coloring through this thing called Life, together.

 

 

 

Color Muze Quarterly: Our View on Hue II

Color Muze Quarterly: Our View on Hue II

This post is based on an article written for  Cre8tive Compass Magazine, published 01/2011.

“Color Muze” is a five-minute segment on Artistically Speaking, a popular talk show on blog talk radio which airs at 6:30pm EST, most Sundays.   Color Muze comes on the show each third Sunday (mostly) at 7:15-ish EST.  Please join us for Color Muze Hues, News and Views, on Artistically Speaking Blog Talk Radio.  The good news is, you can hear the shows on your computer…anytime!

And now…let the COLOR begin!

Here is a round-up of some of our favorite Color Muze tips and tidbits from September, October and November of 2010 on Artistically Speaking.

Spearheaded by Rebecca E. Parsons, creative entrepreneur extraordinaire, and master decorative artist, Lyna Farkas,  Artistically Speaking has undergone some transformations in the New Year, and we are excited about what 2011 has in store for its listeners, and the readers of Cre8tive Compass Magazine.

In the future, we look forward to enhancing our Color Muze offerings with a variety of Color-Full articles to enrich your know-how, experience and practice of color. We look forward to continued “Muzing” with you about the fascinating, and ever-unfolding world of Color!

In September, we continued our discussion of The Color Wheel with a focus on complementary colors, and their relationship to each other.  The complements are sets of colors opposite each other on the color wheel, and comprised of one primary color (red, blue, yellow), and one secondary color (secondary colors result from the mixing of two primaries: purple, green and orange). Note: we are talking about pigment-based color mixing in this article.

The primary hues of red, yellow and blue set each other off when juxtaposed, as in the layered look created by these three rooms. The red room opens to the blue, which opens to the yellow (gold), creating an intense, saturated effect.

Likewise, when sets of complements, (opposite each other on the color wheel), are placed next to each other, or overlaid without transparency, they will enhance each other. Try using sets of complements in a room, on a canvass, or in a garden planting, and watch each color take on new life!

Yellow ~ Purple

Red ~ Green

Blue ~ Orange

Even when sets of complements are toned down, or made less bright,  they will set each other off when placed next to each other.

In fact, one way to subdue, “neutralize”, or gray down a color is to add some of its complement to it, thus lowering its level of intensity and saturation.

On the ceiling below, a semi-transparent rusty-orange-is layered over complement cerulean blue, subduing the intensity of the blue in areas. The coppery-orange of the stencil design is more opaque (paint, as opposed the more sheer glaze medium), thus mixes less with the blue below it, and stands out in greater contrast to its blue background.

Color can have a tremendous effect on our psychology, and emotional lives. In October we talked about how painting a kitchen’s dark, light-absorbing wood a golden-ochre color changed the life of its inhabitant.  A testament to the power of color, the homeowner declared, “The final outcome of the project was transformational. What had been a dark and brooding kitchen area became a light and inviting space that perfectly wove into the accent colors already in place. The end product created a welcoming environment.”

Illustrating the symbiotic relationship of light and color, we discussed how color on a ceiling can look very different then the same hue on a wall, depending on how the light hits and is absorbed by each surface. This concept is discussed beautifully in the book Color and Light: Luminous Atmospheres for Painted Rooms., by artists and colorists Donald Kauffman and Taffy Dahl.

Although in many places, November is a bit too cold to do exterior projects, during Thanksgiving month we shared about how to deal with choosing colors for exterior surfaces that are constantly shifting hue in the changing light outdoors.

One way is to observe the surface you are trying to match, or work with, such as a patio’s expanse of multi-colored Mexican tile, determine which color stands out as the most dominant, and base your treatment on that hue. We shared, and laughed about, a helpful simple trick when doing this: if you wear glasses, take them off!  You may find that you can see the fields or areas of colors you are trying to work with more clearly, without the distraction of “clear” vision! (And, make sure you aren’t wearing your sunglasses when observing, planning, and choosing colors for your project!)

We chatted a bit about the challenges of changing paint formulas, as Benjamin Moore and other vendors create a whole new set of more environmentally friendly color specs that don’t necessarily exactly match the old!

Anyone specifying color will be affected by this, and though we all appreciate our vendor’s attempts to “green” their products, we caution you to be prepared for some confusion in the interim, and apprise your Clients accordingly!  I have been told that the old Benjamin Moore color specs will continue to be sold while supplies last…then it’s out with the old, and in with the new!

Remember, any change, even the most exciting and positive, can create a bit of stress, as our senses, hearts, minds and souls take their own time to make the necessary adjustments.

Finally, we completed our discussion with a toe dip into the intriguing concept of Synethesia, or “Unity of the Senses”.   As states Frank L. Mahnke, President of the International Association of Colour Consultants/Designers, “Colors may evoke associations with odor and taste, appear heavy or light, give tactile impressions, be associated with sound, have volume, and temperature associations.”

We look forward to delving deeper into this fascinating material in further Color Muze segments!

What a luscious, luminous world we have as finishers, decorative painters, muralists, artists, artisans and humans, to explore! Please join our Color Muze on Artistically Speaking Talk Show, and Cre8tive Compass Magazine, “where we honor your passion, and your vision, in this community we are co-creating”

What Color-Full journeys have YOU taken lately?

If you feel so inspired, share them with us here.  We love to hear from you.  Remember, we are all journeying though this thing called Life, together.

Featured Work- Soulful Journey

Featured Work: Soulful Journey

Soulful Pilates Studio recently opened its red doors  in the Haight-Ashbury / Cole Valley neighborhoods of San Francisco.  It  is  owned and operated by Veronique and Walter Thoma.  I had the privilege,  referred by beloved vendor,  Creative Paint,  to take a soulful journey with Veronique and Walter and help them select paint colors for the interior of the Studio.

The Challenge:

To create a serene, yet energizing atmosphere of warmth, support, and intimacy in a somewhat cavernous space with high ceilings, punctuated by a pole.   To create a space which is soothing and cheerful, yet energetic and alive.

Veronique knew she wanted Soulful’s color journey to start with yellow.  But how to find a yellow that would work over such a large surface area, yet not be overpowering, jaundiced, blinding, distracting, too bright, too drab, too gold, or too muddy?  We sampled a number of hues, but none were right. When the Thomas showed me a tiny color swatch they had found at a small boutique paint company,  I was able translate that vision into the 2154 strip of colors found in the Benjamin Moore Color Preview fan deck.  By using a system of colors that were inter-related, we were able to create interest, variety, and subtle accents in the large space, without the complications of choosing other hues, which could busy the space, creating distraction for the students.  A strong, vital red on the doors (points of entry and passage) and the bench (place of rest and changing shoes) animated the space, providing contrast and energy.

Soulful Door

The exterior of the front door was already painted in an earthy red, and we took that idea to the interior.  The door now functions as an accent which can energize a foggy day,  of which there are many in our fair City!

Not Ketchup and Mustard

“Ketchup and Mustard”?   No…. Benjamin Moore  Spanish Red” 1301, and “Straw”  2154-50.

Front Accent Wall Contrast

Three tones of a soft ochre-yellow warm the tall space without cluttering it.  The warmth  is delivered by Benjamin Moore  “Straw” 2154-50 on the walls, (and pole), and “Filtered Sunlight” 2154-60 on the trim. What a dream job it would be to concoct the names for these colors!

Back Accent Wall Moves it Forward

The accent wall in the back of the Studio is Benjamin Moore “York Harbor Yellow” 2154-40,  providing just that slight bump up in color saturation, which adds subtle interest but not clutter to the space, as they are in the same hue family.

Royal Compliments of Gold and Purple

The golden tones of “Straw”, “Filtered Sunlight”, and “York Harbor Yellow” are offset by the complimentary purple mat, a royal combination…

Energetic Entry

The red door, clothed in Benjamin Moore “Spanish Red” 1301,  pops, creating an energetic entry into the bathroom, which is

Soulful Bath

painted in  Benjamin Moore,”Semolina” 2155-40, on the walls, and “Cottontail”  2155-70 on the trim.  Again,  the use of two related hues, less earthy and more orange then those of the main studio space, varying in degrees of saturation and intensity and thus, value.

Colors Support the Function of the Space

Using a unified set of hues unified the unwieldy space, and made it welcoming and accessible to both the Clients, and their Clients: the students and practitioners of Pilates that would come to this studio to study, learn, and grow, taking their own soulful journeys here.  Red, with its associations with blood, fire, love, and life force is the perfect foil and energizer for the harmonious “yellow””.

Says Walter Thoma:
“The colors look better up than we imagined….the darker…color on the two walls looks really good”

Sometimes, what color can do for a space can come as a (happy) surprise!  The results may be…Soulful!