What To Do With Blue?!

What To Do With Blue?

Recently my friend and colleague Debbie Josendale, President of Denver-based 3C Marketing Group LLC , asked me for my  color opinion on their new logo. She wanted  a very quick reaction to what I saw from a color perspective.  Having consulted her, and Victor Brown, V. P. Web Technologies, I was intrigued, and eager to peruse the choices.

Blue and green,  she wondered, in line with the firm’s previous logo color design, except no gray, a different hue of blue and green, and greater emphasis on the blue, with just a touch of green for the accent?

Or…the complimentary duo of blue and orange (with a little gradation pzzaz added into the “3C” itself).

Here is my reply, that I would like to share with You:

“I definitely think you should go with the blue and green, hands down.
Blue and orange, while compliments, and able to set each other off well in an interior design or painting, should, in my opinion, be used with caution in graphics/branding/graphical/visual identity.
Just as the other complimentary pairs can reference holidays: red and green- Christmas, purple and yellow, Easter, Blue and orange can reverb to Halloween…even though it is not orange and black!  NOT your message.

I love the blue and green for 3C, for all the reasons we have discussed. I think you can even use a bit more of that green- it looks like a teal, which has plenty of blue in it, and thus is not hyper distinct from the blue..very different than the orange! (Don’t get me wrong…I can really love blue and orange, but I do not think it is right for this context.)”

Deb replied,

“I prefer the blue and green versus the other…and feel reassured with your input. Yes we are changing the logo to better reflect our business.  Our current logo was designed with the idea of positioning to “professional service” businesses.  But as we move forward, I find that a lot of what I do ends up being more in the “branding and messaging” arena with some creative added to it.  So I wanted a new look that is a little more edgy and also has a bit more “creative” touch. “

I think she got it!  Color palettes do not need to have the extreme contrast of a set of compliments, more than two colors, or a lot of bells and whistles to be effective. Blue and green, a combination of one primary (blue), and one secondary (green) color,  is an “analogous” (based on a six color wheel) color combo. They can work very well together, depending on their hue, value, and level of saturation, as blue is a “parent” color of green, and thus they are intrinsically related from the get-go.

Here’s wishing 3C Marketing Group LLC much“creative” touch with that little bit of edge that sets it apart. The revamped 3C is on its way!

Secondary Colors are Primary Too

Secondary Colors are Primary Too

After posting last week about the Primary Colors (in the paint, print,  dye sense…as opposed to the “light” sense)…I had to give some color time to those marvelous combos of primary colors…the ever-loving, and equally important secondaries!

Purple = Red + Blue

Green= Blue + Yellow

Orange = Yellow + Red

Interestingly…the complimentary colors are comprised of colors that are directly opposite, or across from each other on the color wheel.  They are diametrically opposed…complete opposites. These dramatic duets are composed of the pairing of one primary color, and one secondary.  Since each secondary is composed of two primaries, complimentary pairs contain all three primaries between them, and effectually “cancel out” each other’s color properties (I.E.- “neutralize” each other), when mixed.

On the contrary, when placed next or in proximity to each other, secondaries can create brilliant, arresting, and “can’t get enough of it’ color palettes. Seeing Green, orange and purple all together, adding brightness to a house exterior, well, it just wakes up your senses, ready or not!

Purple and orange share a red “parent” color in common. The other two primaries, blue and yellow, are expressed within them as their other color “parents”. That brilliant, hot orange packs the proverbial palette punch as an unexpected accent and frame to the softer purple house body color.

Here we have a pale orange (salmon), with a teal green, punctuated by bright purple flowers. Without the exuberant purple blooms nestled amongst their own green leaves, this exterior color palette might descend into the realm of the ho-hum.

Orange (here with a rosy glow) and green share yellow as one half of each of their wholes.  It is almost impossible for yellow not to add warmth, relating, as it does, to the radiance and heat of the sun. The palette here is integrated with the green leaves of the foliage, which makes the warm rosy orange stand out all the more.

Have You designed solely with secondaries?  What have You come up with?  Working with secondaries, which express, but indirectly, the primaries they contain within them, can create strong, edgy color designs.  Perhaps not for the faint of color heart, but guaranteed to move your blood. A powerful way to tell a color story.

The Power of RED

The Power of RED

Whatever you want to say about it…the color RED elicits strong emotions. What are the associations and meanings  of this volatile color, and what does it symbolize to us?

An effect of light: COLOR

From an energetic point of view, red is related to the Basis chakra (energy center), and influences the sex glands, and sexual energy.  It symbolizes life and reproduction.  Studies show that it is associated with both love and, to a lesser degree,  hatred,  as well as life, heat, fire and blood.

Life Force

Red is arousing, stimulating,  and exciting, relating to both passion, strength, activity and warmth, as well as aggression, rage, intensity and ferocity.   One aspect, it would seem, that can be agreed upon, is that red is energizing!

I am RED hear me roar!

 Synesthesia, the experience of a sensory “cross-over“, ” is a neurological condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.“.  Thus a color may elicit associations with particular sounds, tastes, smells, or tactile sensations.  In the case of RED, is associates with loud sounds, specifically, the trumpet, as well as sweet and strong tastes and odors.  Red’s tactile association is firmness and solidity.

Firmness, Solidity, Strength: holding it all together

What is in common here? Strength. No  half-way measures here…RED packs the proverbial “punch”.  Indeed, if we are punched, the area where we are impacted more often becomes red quickly, as the  the blow brings up our actual blood in response so healing/repair can begin immediately..  Seeing Red anyone?  Well, here’s hoping that doesn’t happen to You!

Let’s look at happy, healthy, healing and sometimes outrageous but always energizing uses of RED!

Brilliant RED, setting off the adjacent gray, adds fire to this exterior architectural color scheme! Symmetry is avoided, but balance is achieved.

Red does double duty here  energizing both door  and address numbers, again framed by cooling gray, which makes the red stand out that much more.

The red door let’s us know exactly where to go to enter this charming Victorian, which also employs grays and blues and a touch of lavender as a counterbalance to the eye-catching accent door and architectural detail.

The red side of this bar ties into other red hues in the flow-through living room, as well as the kitchen rug, and other details not pictured, such as a bright red teapot! Fresh white trim frames and accentuates it.

Red is thought to stimulate the appetite, making it a natural choice for an eating area. In this home, the red of this dining room, and  the blue and gold of the adjoining hallway/entry and living room respectively create a potent triad of primary colors!

Red associates with love and the heart, and thus is a natural, life affirming accent wall color choice for an organization like Dress for Success, which helps women prepare for fresh starts in their lives.

The associations of red with grapes and wine may be obvious, especially to those for whom such spirits are their “life blood”. This red accent wall provides a vibrant frame around the vineyard scene.

Red doesn’t always have to cover the wall to have an impact. Above, it is used as an energizing accent, and makes a statement in the context of the painting, textile, and rug. There is just enough to enliven a smallish room, and add warmth, layering and texture to the predominant hues of beige/cream, white and deep blue.

The painting of red with turquoise blue in this narrow hallway packs the proverbial punch, and lights up our senses. The brightness and richness of both these colors holds our attention and really keeps us awake!

Red and turquoise play nice together as strong accents on this painted chair, reminiscent of the Southwestern United States, in both imagery and hue.

Setting each other off like black on white, the green background makes its compliment, red, pop! Loving ladybugs, anyone?

Red is the perfect choice for a sidewalk “sandwich” sign, designed to attract attention, inform, point the way, and draw in customers!

Flying high…the associations are here are clear!

What does RED mean to YOU?!

The Power of RED: Doors

The Power of RED: Doors

Why use red on a front door?

(Or a side, service or interior door, for that matter?!)

It seems that all can agree that RED is energizing.

Here we  explore why…and why red so often greets us as the port of entry into all sorts of spaces.

An earthy, pink-toned red works well on this door, which receives in strong sunlight, with the warm-toned earthy brown house body color.

A deep, strong red door offsets buttery yellow walls, and stands out in a large Pilates studio space without dominating it or taking away from its serenity.

Not a front door here, but strong bright red works just as well on this service door, providing contrast to the complex taupe field hue which dominates the exterior.

Strong red makes this door quite visible and shows us where to go,  even behind bars, albeit, decorative ones!

Complimentary greenery flanks this glistening red door, giving it even greater “pop”, and attracting us to the entrance, and the house.

The red door leads our eye to the entry, and offsets the quite brown of the shingles, and potentially somber black shutters and trim.

A less brilliant red makes a quieter statement, but a strong one, nonetheless, the color offsetting the dark steps, and drawing our eye up to it..

Nestled within the entrance alcove, this red door gives relieves the expanse of  ochre colored stucco surrounding it.

The red of the door is picked up as an accent color in the trim, and Victorian detailing and ornamentation, adding a sense of fun and whimsy to the entry.

Red on the front door of a Santa Monica mortuary: life affirming, warming, comforting, path finding, getting us where we need to go…inside top face loss, establish ritual to move through it, and do what must be done.

Red side doors of the same mortuary…again, letting us know where we need to go. keeping us energized and focused, doing what we need to do.

Another “cottage” beauty…this bright  red door fairly beams out its cheerful, inviting, life-affirming greeting, and seems to say…come in!

What do You think about Red Doors? Do you have a favorite? Please share about it with us in the comments, and your thoughts on why Red Doors persist as a theme in our architectural color culture!

Here’s to energizing entrances to all sorts of spaces!

Brand of Colors: The Power of Compliments

Brand of Colors:  The Power of Compliments

When my colleague Debbie Josendale, of 3C Marketing Group, asked me to consult on colors for one of her client’s visual identity, which encompasses its  brand / branding, I was intrigued.  I had a deep purple color in front of me as a starting point, but knew that it was too dark and somber to represent what I understood her client’s message to be.

I read up on the client, I played with colors, I visualized, and knew that purple would be one of the colors involved.  And the obvious choice of a secondary “partnering” color would be its compliment, gold. Purple and yellow, violet and gold…these are combinations which are opposite each other on the color wheel.  They are sets of compliments, of opposites. They are complimentary colors and being opposites, set each other off in high contrast, much in the way that black and white do.  So that the color design wouldn’t be garish, I chose hues that were somewhat toned down, rather than bright, though they are strong and saturated. There is a slight earthiness to these colors, that I felt better communicated the feeling of the brand.  Color design for the visual identity of a business can also be tricky in this regard: the colors may look different on different computer screens, and even when printed on different papers or surfaces, and by different companies. The colors are used throughout the client’s site.

The symbolism, and associations of the chosen colors are also important in determining their meaning, resonance, and appropriateness for the brand and its story.  In a future post, we will  look at the color choices from the vantage points of:

The Energetic (the chakras, and their meanings, associations and influences), The Associations we have with these colors, (What they express, or represent) and their associations with the other senses (Sensory).  What does purple “taste” like?  How heavy does gold “feel”?

Visit us again to find out….and learn more about the wild, wooly and wonderful world of Color!

 

Contemplating Color – Three Year Round Up

Contemplating Color – Three Year Round Up

In the spirit of the process of the necessity of the…well…updating, overhauling, revamping, refurbishing, and just re-ing the online presence of the ArtiFactory Studio, and Artissima ventures…and, about to add/subtract/move around work from my site, I thought I would share some of the color design work completed since my last site update…er, 2010…and spend a few happy moments contemplating color, and its magic.

This Berkeley bungalow went from nondescript drab to warm and inviting, all due to a color shift. The owners were really ready for this, but finding the right colors which worked on the structure, integrated into the neighborhood, and didn’t get washed out by the strong sunlight, took awhile to find.

The welcoming red door reflects the red in the plant, contrasting just enough from house body color to  become an accent. To me, this combo looks “good enough to eat”, and fits with the intimate and accessible bungalow style.

The new colors, a chocolatey brown framed in cream, completely transformed the garage and made it clean, attractive and integrated. Color can do that.

This modern condo building  graces the urban landscape in San Francisco’s Twin Peaks neighborhood. It’s quasi-industrial style called for a streamlined color scheme that made the most of its details: a wall of windows, large garage door, metal house numbers, and a  bright wood front entry door. Though urban, green trees flank the building.

The green-gray body color is set off by a darker green-gray hue on the garage door and trim, which grounds the building. The many window sashes are called out by a deep burgundy red, relating to the bright entry. The palette emerges industrial yet elegant.

The story of this quaint cottage-like house extends back through two paint jobs! The owners were not happy with colors original to the home when they purchased it, nor with a new palette designed by another consultant. They decided to keep the strong purple and green trim and accent colors, but tone them down with a deeper body hue which would tie to them, and thus minimize their visual impact. Red plantings in the window boxes add a splash of accent color that animates the scheme.

The lower part of the house is painted in a stronger (more heavily tinted) concentration of the body color,  making it appear darker and more solid. This feeling of solidity makes the viewer feel reassured that this foundation can support the upper part of the house. The quiet field color makes an effective foil for the accent colors, plantings, foliage, and beautiful trees which grace the property.

San Francisco is famous for its Victorian-style homes, and their multitude of decorative architectural details, can make designing a color palette both challenging and fun, to say nothing of gratifying.  The owners of this Victorian wanted an integrated scheme that highlighted its details and design, but in more subtle and retrained manner then some of the nearby “Painted Ladies“!

Thus we chose paint “specs” (specifications, IE, the paint colors) within one color spectrum, including the pale trim, which, with its greenish undertone, related to the rest of the colors. The front and service doors, window sashes, undersides of the overhangs, and architectural details were painted in a total of seven colors.

The front door, service door (shown above) and garage doors were each painted in a different, yet related hue. The colors range from the creamy trim, to the deep bronze-hued front door, and ornaments painted in metallic bronze. A great deal of effort, but worth it!

This apartment building , called  ARIA, is in Canoga Park, in the San Fernando Valley Area of Los Angeles. The color scheme ideas, in coordination with the builders, operations manager and director of capitol improvements involved, ranged from brick and black colors, to earthy browns, ochers, greens and roses. Quite a process. Out of all this emerged an inviting palette which accentuated the clean lines of the building, and played a bit with its details, doors and balconies.

The service door is painted in a more intense version of the balcony color.

The inner courtyard serves a a central “boulevard” for the residents.

The bright doors, and brown accents identify important areas, and assist in path finding.

The devil is in the details!  Residents personalize their spaces.  Some like skulls, apparently.

The play of light on the painted surface affects the way we see the colors. Warm light will make the color appear to be just that.

The building on the other end of the block, SONATA, is a different style, but  color design of the two buildings, including their interior courtyards, was done as one integrated job.

Using the same color on the exterior balconies on both buildings serves as a sort of “color connective” tissue.

A “tri-play” of color: foundation, body and accents hues, set off by the white trim color..

The green-toned hue on the stucco foundation of the building grounds it, as discussed above, and ties it to the surrounding plantings.

Sonata’s inner courtyard. As I understand it, plants will be added. Awnings add a homey touch.

My favorite image from the project- the back of SONATA. The muted colors on stucco, and the stairway,  railings, and balcony remind me of time spent as a student in Southern France.

Who knew?

Give me your color weary, your peeling paint, your faded siding and scuffed up stucco!  It is my pleasure, my joy, my challenge and my calling  to recreate your architectural color to as near perfection as I can and give new life to your buildings, your spaces, your environment, and maybe even your soul!

Color on…Cheers!

Color: A Balancing Act 3

Color: A Balancing Act 3

 Between Unity and Complexity: Achieving Balance

As discussed in previous posts, color balance in our environments can have a profound effect on our health and well-being. The “emotional loading of a space” in architectural psychology terminology, is the emotion we feel when we perceive color in a space. Perception happens in the brain, and is a process. What we perceive, as regards to color, and thus the resulting emotion, may be influenced by many factors, such as the size and shape of the space we are in, the interplay of the colors that are there, our state of mind, and, of course, the light. I would go so far as to include pattern and texture, weather (affecting the natural light which may be entering  and thus informing the space), cultural associations with the colors used, and our own personal associations with them.

So complex! But also, so much fun. Evocative. Provocative.

Unity and complexity are two opposite poles, unity related to parts fitting into a coherent whole, and complexity involving variation.  Both are important.  Too much unity, and we can experience monotony and sensory deprivation, in a word, under-stimulation. Symptoms can manifest such as irritation, restlessness, difficulty in concentrating, and interestingly, excessive emotional response.  Why? As I understand it, because  we do not have enough to capture our attention, indeed, perhaps to distract us from our emotions, or to direct them.  As color consultant Helen Gurura says, “People expect all their senses to be moderately stimulated at all times.”  What is the key here? The word “moderately”.  As the saying goes…“All things in moderation…even-  moderation!”

On the other end of the spectrum, we have complexity, which in the extreme, can lead to over-stimulation. and increase muscular tension, pulse rate and blood pressure. Hmmm…not good. Too much saturated color, brightness and pattern demand  attention both voluntary and involuntary. This can mess with our capacity to concentrate visually and thus interfere with tasks that require this, resulting in among other things, lowered productivity.

Thus we see that both over and under-stimulation can impair our concentration..one by not giving us enough to focus on, the other by giving us too much.  In both cases we get distracted…by having not enough to see, or by being inundated by too much visual stimuli!

Our goal is balance, the balance between these two extremes, and apparently our minds, bodies, and perhaps our souls and spirits too, crave it.

Let’s see how balance, or, “the securing of unity in the midst of variety”,  is achieved in the following spaces, visual environments, and color schemes.  We are all human, and require certain things to stay alive, and to thrive.  However our personal tastes, needs and requirements may differ, based on our genetic make-up, backgrounds, psychology, and cultural influences.  There is no one-size fits all for design. Most of us know this from experience. We may need to “play around’, to discover what fits, or “works for”  us best at any given moment, knowing that this may very well change over time!

The inhabitant of this sleek urban space wanted a minimum of color. Warm wood, and neutrals punctuated by crisply framed black and white photographs gave her what she wanted, and saved her from the dangers of monotony, sensory deprivation, and under-stimulation. A favorite painting adds a tiny pop of color, and a variety of materials and light-reflective sheens add visual interest without bringing too much complexity into the space.

Red plays a starring role in this open plan kitchen/living room, adding strength to both spaces in the accent wall below the bar. The warmth of red, wood and rug is offset by the  white trim, and cool metal of the bar stools. Red is often used as an appetite-stimulating color in dining spaces. Here it is kept to an accent, so as not to overwhelm the space and our senses.

This bedroom is in a condo that serves as an “urban getaway for its owners, who wanted a space both warm and restful for their city place, and  high on the “unity” end of the color balance spectrum.  Use of creams, ochres, and warm woods achieve this, while the painting brings in some drama and contrast (IE variety and thus complexity), while staying within the chosen color scheme.

Another use of red as accent, doors are a popular surface for red hues. (Why? Check out this Houzz article on the subject!). The red door of Soulful Pilates Studio in San Francisco (painted red on both sides) ushers students and practitioners into a serene, yet energetic space. Like the bedroom above, warm, creamy ochres are used, but the palette is enlivened by colorful mats, and equipment sporting a variety of textures. The red, intense by contrast, adds complexity by creating a focal point expressing the idea of passing from the outside world to the internal realm, both mentally and physically. A multitude of windows add more visual interest, and plenty of light to the space during the day, as well as framing street “scenes”. Below, the purple mat provides pleasing and complimentary contrast to the golden walls.

Cream, red and strong pattern are used to great effect in this Parisian-inspired living/dining area,  another example of an urban “get-away” for the owners. Detail, but a minimum of artwork was added to the walls to break them up visually, and our eye is drawn down the “walkway” to the brilliantly colored and patterned curtains at the end of the corridor. The hue on the wall matches the cream in the curtains, reducing visual complexity through a limited color scheme, and the smooth, polished wooden floors warm and ground the animated, yet elegant space.  The heavy, dark painting is offset by playful patterns, streamlined ornamentation, and  an illusion, of retrained opulence. Comme que c’est tres-francais!

There are many ways to visually balance an environment, and the approach may be different for each person.  You may try changing paint colors, adding or subtracting pattern and texture,  curating works of art, decorative items or textiles, rearranging furniture, or even changing your floor surface…with a rug, a coat of paint, or just a bit of “spit and polish”.

I hope this series of posts on Color: A Balancing Act has offered some insight into how to better live and thrive in your environment, and have more fun in it too.  Color, like most things worth investigating, is a life-time study.  Mysterious,energetic, scientific, emotional and physical…it truly seems to weave its own magic, and power.

May You use it well!

Color: A Balancing Act 2

Color: A Balancing Act 2

What is the “emotional loading of a space”?

Says Helen Gurura,  an internationally accredited colour design consultant,  and executive vice-president of the International Association of Color Consultants (IACC). “Feelings can be evoked through colour at even an unconscious level and this gives rise to the term “colour emotion”, defined as “an associated feeling or emotion induced in the brain during the colour perception process”. In architectural psychology terminology this is called “the emotional loading of a space”.  Achieving balance in colour design clearly remains a challenge though.”

French Cafe..anyone?

In last week’s post, we looked at a variety of exterior architectural color schemes through the lens of visual “unity” and “complexity”, exploring what creates both over and under-stimulation,  and ways of creating balance between these extremes.  The goal is to  avoid both extreme unity/monotony/sensory deprivation which results in under-stimulation, and extreme complexity/variety which can over-stimulate the senses.  As Ms. Gurura states, “The balance between unity and complexity is the first and most important rule in the design of user-supportive architectural environments.”

Essentially, we expect, and I extrapolate from  this want and need  our senses to be moderately stimulated at all times.  I must assume that  dreaming accomplishes this when sleeping…even when mediating, we are often instructed to concentrate on the breath, a sensory experience.

The built environment is a place where we may posit our dreams, our imaginations, even our breath.  When we have been “doing battle”, even if that means fighting the good fight, out there in the world, we may need our homes to return to, relax, recharge, regroup  and  catch our breath in.

Let’s relax now, take a deep breath, and enjoy looking at some interiors that were designed through placement of color, pattern, texture, and more, to not only meet the functional needs and wants of those who live and breath there, but also to express their innermost hopes, dreams, wishes and desires…and perhaps even fantasies about themselves and their lives.

The owner of a charming home in  Berkeley, Ca, wanted to transform his son’s old bedroom into a guest room, that his fiance would claim as her own special space in the house. His love of strong color, bold artwork, rich, layered patterns and textures  is mitigated to accommodate  her taste for beige by the choice of a neutral wall color and creamy trim.

The wall color is taken to the bookcases, which frame not only scores of colorful books, but also his son’s powerful painting. By keeping the bookcases “color neutral”, what is contained within and between them is kept front and center, and the multitude of colors and patterns do not overwhelm.

Warmth, richness, depth,and elegance reign in this master bedroom, where the deep earthy golden-brown-with hints of persimmon wall color compliments the multi-hued wood floor, the heavy dark wood furniture, and fresh white trim.  The trim is needed to relieve the strength of the other colors, and because the room is spacious, filled with strong lines and architectural details, and  large pieces.

–

Although this room doesn’t have the plethora of  color, pattern and texture in its details like the Berkeley guest room above, the complexity of its space, containing recesses, alcoves and a window seat, the variance in the texture and light reflectance of its surfaces, and the expanse of textiles on bed and chair, give it just as much visual variety and interest. The room is beautifully balanced and filled with light, comfort and calm, with enough accent to engage the senses.

Here again pale “neutral” (read, “beige” ) walls and tile, and white ceiling contain,  frame and unify strong color and bursts of pattern,  just as the streamlined silver frames contain but do not restrain the beautiful, bright  watercolor paintings created by the owners’ children. The effect of the paintings and blue-patterned vase is amplified by their reflection in the mirror, which adds a sense of space to a smaller room. The varying colors and patterns are also on different planes: the paintings on the wall parallel to our line of sight, the counter top perpendicular to it,  the vase parallel, but below the paintings, creating a layered effect, adding complexity and variety to the space.

The serenity of this bedroom is achieved not only with soothing neutrals on wall and ceiling, but carrying that over into large swathes of textiles such as the bedspread, pillows and throw. Layers of texture and intricacy are created  through the “distressed” mirror frame which adds a painted and reflected scene to the visual mix, and intricately detailed and tasseled window treatment which adds sheen, pattern, and a whole other level of visual interest, as well as framing the window.  Who couldn’t relax in this room?  R & R is exactly what it is for…and as unbroken as possible. As opposed to…

the “boudoir”, in the same unit!  This room will keep you awake, though it does share the element of faux fur pillows with the bedroom. Needless to say, the owners are style Franophiles, at least with this space, which is a second dwelling for them, an urban “get-away” from their home in Napa County, CA. In this alcove, they had big  fun “papering’ the walls with a  fabulous, French-feeling fabric, placing a gold “sunburst” above the divan ( covered in the same pattern), and “peppering” it with black fur pillows.  Isn’t it wonderful to have a room where you can just go wild with the design and decor? Shouldn’t we all have that?  This room is just a little jewel box of color and pattern, and we found exactly the right paint color for the ceiling, to pull out the rich cream hue  in the fabric, and soften the pinky-red surrounding it.  Because the fabric is so all-encompassing, the walls, curtain, divan and pillows covered in it merge into one, and the complexity and visual variety is contained in that one pattern. The room is small, the room is warm, the room is happy, and the room sings…a totally different song then the bedroom,  and  another example of “securing unity in the midst of variety….”, and achieving balance, as Helen Gurura would say!

Color: A Balancing Act

Color: A Balancing Act

We have all had the experience of sensory overload..as well as sensory deprivation.  We may experience overload when entering an environment filled with loud sounds, bright colors, an array of patterns,  and a variety of textures…to say nothing of what we may be sniffing, tasting or touching there.

We may experience sense of deprivation when a space is too quiet, neutral, bland, uninteresting, and feels just plain boring.  We know something is “wrong”, but we may not be able to put our finger on it, literally speaking, especially if there is a dearth of textures, colors, patterns, and other visual stimuli.

Although our tolerance for visual complexity and variety, as well as unity and coherency varies from person to person, we do expect, and maybe even need, our senses to be stimulated to some extent at all times. Perhaps we are experiencing this through dreams while we are sleeping!

Not surprisingly, even our health and physical well-being can be affected by exposure to over or under-stimulation. Extreme unity, or monotony, can result in restlessness, irritation, a lowered ability to concentrate, wandering attention, and an overly strong emotional response.  Extreme complexity/variety can result in higher blood pressure, pulse rate, and muscle tension.  Not a good thing, as we can probably all agree.

Knowing this, our job as color consultants/designers becomes charged with even greater purpose and meaning…how to create environments of balance (which doesn’t mean symmetry or the sum of equal parts, which might become monotonous), which support both our physical and our emotional well-being, as well as the function of the spaces themselves, and even our life’s purpose!

Before we get either too lofty, or too weighty about all this, lets look at some color designs and palettes that achieve balance in a variety of different ways. I hope to continue to investigate, explore and disseminate the subject of color balance in further posts. Have fun!

A nearly monochrome palette relieved by creamy white trim can be stately and restful, especially when enlivened by a multitude of decorative detail.

Even a deep, rich, dominating hue such as a  burgundy purple can be set off by accents of an even deeper value. The dramatic shift to white in the trim frames a building that the owner wanted to simplify and streamline, while still acknowledging  its details.

A slight amplification in field color from the original,

 makes this building more satisfying to look at, as it is more “complex”(contains more color) . The addition of a dark accent color on the window sashes, and a more intense door color add variety, which also increases complexity, and protects against visual monotony.

The temptation to “go color crazy” on this magnificent Queen Anne Victorian could have created so much complexity, that our attention may have been distracted from actually seeing and enjoying its beautiful period details, such as the shift in shingle pattern, decorative insets, and dentils.

Instead, by limiting the colors to a set of resonant neutrals (field color, field color 200% formula and off white trim color), and adding accents in earthy hues of complimentary sage green and brick-red with just a touch of gold leaf,

we are not so overstimulated by too much variety, and can actually take in and enjoy the details, colors and shapes that integrate to create a unified whole.

The complex but neutral beige body color, and white trim are punctuated by a rich red service door, a singular detail on this building, which has very little embellishment, or even trim.

As the owner wanted to reduce the possibility of visual complexity, subtle interest is brought in by the use of a slightly darker and more intense foundation color, which grounds and visually supports the structure. Thus both over and under-stimulation are avoided, and we experience enough visual simulation to provide a pleasing experience physically and emotionally.

The size, style,, “stateliness” and foliage around a structure can influence color design choices, as well as how much its body is broken up  by its trim. Here the deep blue-green color of the house body is significantly relieved by the crisp white trim and garage door, as well as bright green foliage, which becomes a color accent or counterpoint to the dominating blue and white. As the building reads  tall and thin, our eye is drawn upward to the sky, which completes the picture. Not seen here is the warm brown accent color used on the planters in both the entry way and back patio, which provide  contrast to the blue and green, and complete the triad of blue, green and brown “nature’ colors.

A unified palette can make a building stand out…even if it doesn’t contain an extreme shift in accent color. Our richly hued “old  burgundy” beauty commands the street view here.  All  the more regal for being contained and restrained in color variety, the palette is retrained yet fun, making a statement without overwhelming our senses. The building itself serves as an accent for a block dominated by pale, nondescript and rather unimaginative hues.  Maybe, stimulated, but not overstimulated by our royal example, the neighbors will be inspired to follow suite and add more local color!

If You are feeling either over, or under-stimulated in your environment, try experimenting with adding or subtracting color, pattern, texture,  changing the value (light to dark), or intensity/saturation (brightness) of the colors, changing your accent color to the compliment of the dominant color in the space, or if there is no dominant color, creating one.

You may just find yourself feeling better on all fronts!

Until next time…wishing you balance, variation, complexity, unity and coherence in your Life!

Standing our Color Ground I

Standing our Color Ground I

Having completed a rather large and multifaceted color consultation for a set of two buildings anchoring opposite corners of a block in the “The Valley”, I decided to disseminate the experience, and its results through a series of blog posts.

Decorative Painting and Color can be all about sumptuousness…but it can also be about streamlining, revealing the lines, and getting down to the bones.

Taking a cue from marketing guru Seth Godin, and his concise, pith, and enormously popular blog, (called, pithily enough, “Seth’s Blog“), I am going to make these posts short, succinct, and see if I can let the images do the talking. (Well, Seth doesn’t use many images, but he is a model of succinctness, and easy to read and take in.

As I explore, express and evaluate this consultation over the course of several posts…there will be the time to contrast the colors that were to the colors that became, look at details, and compare the two buildings, one on either end of a median-sized block in Canoga Park, a district in the San Fernando Valley, about 25 miles northwest of Downtown LA.

The entry of  the building called “ARIA”…made smoother and sleeker with addition of glass, a dark, grounding foundation, and lights that ass a bit of character. Notice the integration of the brown color in the tree branches which reach out to “touch” the building, with the brown of the foundation color. not the same, but related.

“ARIA” en totale….pops of color in the bump-outs, or balconies, both accent and tie together the sandy body or field color, and the chocolatey “grounding”  foundation color. The door is painted in a 200% formula of the balcony color,  (meaning that the amount of tint added to create the paint color is doubled, increasing the intensity of the resulting hue.)

Streamlined greenery provides another accent hue…even more so in complementary contrast to the red in the balcony color.

The foundation color on the balconies, and strong door color add livable accent and interest to ARIA’s inner courtyard.   If the red-toned color on the exterior balconies was carried to all of the inner balconies here, it would have been too much: over-stimulating, and underwhelming. Instead, the doors punctuate the long walls, and reflect light from their semi-gloss surfaces.  The concrete floor is deeper, with a grey cast, making it easier on the eyes then a brighter hue.

The contrast in colors, and the textures of the smooth, semi-gloss surfaces of the doors, and the flat sheen, rough texture of the stucco walls create a pleasing visual tension.  The proper amount of tension, paradoxically creates balance…though not necessarily symmetry.

The sun’s white light transforms how we perceive the painted color, making it appear warm and earthy,

as opposed to cooler and grayer when not in direct sunlight.  The window profiles are painted in 200% formula of the field color, bumping it up just slightly, adding interest without visual clutter.  The metal color of the sconces is reflected in the railings and other ironwork.

Each resident adds their personal touch…above we have a grouping of three black “sculls’…and they fit right in!

“Windowscape”?  “Curated” grouping?  Just plain fun?  Halloween leftovers?

Portrait of a side door….resplendent  in its Rosewood hue, framed by the Teabag– colored foundation, flanked by Weathered Brown-painted iron railings, and shining below a 100%  Hickory house body color.

Next up…a romp through the “perfect palette” of ARIA’s sister property, SONATA…a very different building situated at the other end of the block.  Their color schemes are interrelated, but not the same…because no two buildings are the same.  Even if they claim the same blueprint parents, the  way a building sits on the earth, the way its surface reflects the light, the effect of its surroundings, whether they be flat or foliage, profoundly affects the color we see.  It  is an endlessly fascinating subject, and study

Well Seth, I am not sure if I truly stayed simple…but I h  expressed my passion for color, architecture, design, and the human spirit’s quest for beauty, joy, and perfection.  That last one will always elude us, but at least we can have fun trying!

Until the next…Be Well…