ColorFULL of Meaning: PURPLE

ColorFULL of Meaning: PURPLE

This series of posts delves into the meanings, associations, and symbolism of color…starting with the color wheel above.  We have explored the Primary, Secondary, and Tertiary Colors…let’s go deeper with those now, and learn a bit about color psychology.  Now that’s a horse of a different color…but not necessarily a dark horse. Off to the colorFULL races. Today let’s play with  magical, mystical, provocative  PURPLE!

  PURPLE associates with internalization, depth of feeling, dignity, wealth, exclusivity, mysticism, and magic. No wonder we are provoked by it.

In Europe and America, PURPLE is the color most associated with vanity, extravagance, and individualism. Among the seven major sins, it represents vanity. PURPLE is a color which is designed to attract attention.

Lighter, and containing more red, PURPLE can become sensual, seductive, secretive, sweet, cosmetic, intimate, and can associate with love. Closer to blue, it can associate with nobility, borne out by its association with royalty, and use in royal garments. It is the color most associated with  royalty. perhaps because  Tyrian purple was expensive. PURPLE is also associated with piety, and is religious color worn by priests.

According to Max Lüscher /the  Lüscher color test, PURPLE (technically violet, a lighter shade of PURPLE) can also express magic and romance, as expressed above, as well as perception.

Child of blue and red, PURPLE  suggests blue’s integrity, and red’s strength. PURPLE can also give lonely, mournful and pompous effect, hence its use in Victorian times as a color to be worn after the first year following the loss of a loved one. Certain PURPLE hues can appear, or “feel” unsettling, degenerate, morbid, and narcotic. When very dark in value, PURPLE can appear “strict”.

As regards to Synesthesia, or  associations with other senses, PURPLE (technically violet)  associates this way: Sound: sad, deep, minor key/light PURPLE – weak and restrained. Temperature: depends on the ratio of red to blue in the hue. Taste/Odor: narcotic, heavy, sweet/light PURPLE – sweetly tangy. Tactile: velvety. Weight: heavy/light PURPLE – light

On an energetic level, PURPLE (technically violet) corresponds to the vertex chakra, symbolizing wisdom and spiritual energy, and influencing the pituitary gland.

How do YOU respond to PURPLE? Do You see it as passionate, provocative, pensive or playful? Does it express mourning , morbidity  or money to You? Are You attracted to its magic and mysticism, or penitence and piety?

Kings and Cardinals have worn PURPLE.  It can express vanity, dignity, strictness and sensuality. PURPLE can seduce, exclude, unsettle and sedate. How do YOU weigh in on this bewitching and complex color which changes its meaning, feel and effect so drastically depending on its hue? What does PURPLE mean to YOU?

ColorFULL of Meaning: ORANGE

ColorFULL of Meaning: ORANGE

This series of posts delves into the meanings, associations, and symbolism of color…starting with the color wheel above.  We have explored the Primary, Secondary, and Tertiary Colors…let’s go deeper with those now, and learn a bit about color psychology.  Now that’s a horse of a different color…but not necessarily a dark horse. Off to the colorFULL races. Today let’s jump into a color that can be both juicy and burnt…can it transcend its own contradictions? Here we go with ORANGE!

The primary associations of ORANGE are stimulating, happiness, joviality, warmth, sociability, and pleasure. It is lively,  outgoing and energetic. According to Max Lüscher /the  Lüscher color test, ORANGE can also express  competition, excitability, and excitability. Bright ORANGE excites and stimulates,  while light ORANGE cheers. When it is highly saturated, ORANGE can feel intrusive, brash, or aggressive. Next to red, it is the colour most popular for extroverts, and is a symbol of activity

ORANGE also associates with nature in a way very different than green:  Fall foliage…Autumn leaves,  harvest, (think Halloween pumpkins, Thanksgiving centerpieces replete with brilliant leaves and Indian corn), sunsets, the canyons of the Southwest. Although ORANGE closer to the actual color of fire…red is fire’s symbol (“fiery red”).

On an energetic level, ORANGE corresponds to the spleen  Chakra, symbolizing energy,  and influencing the heart and the spleen and pancreas.

ORANGE may be used as a color of warning, or caution in temporary and construction signage  specified by the US Manual on Uniform Traffic Control Devices  A skull with an ORANGE background indicates a toxic substance or poison, possibly also hearkening back to the scary aspect of Halloween. Level ORANGE is second only to level red in the US Department of Homeland Security‘s color system indicating  the threat of terrorist attack.

ORANGE can stimulate the appetite, and is often seen in the cheerful decor of casual dining establishments. It is the color of a wealth of fruits, vegetables and spices; from oranges (of course)  to carrots to pumpkins to salmon to paprika, and can be a great choice of hue for a variety of eating environments.

In fact, the “…colour orange is named after the appearance of the ripe orange fruit.^[2] The word comes from the Old French orenge, from the old term for the fruit, pomme d’orenge. That name comes from the Arabic naranj, through the Persian naranj, derived from the sanskrit naranga.^[3] The first recorded use of orange as a colour name in English was in 1512,^[4][5] in a will now filed with the Public Record Office. Before this word was introduced to the English-speaking world, the colour was referred to as ġeolurēad (yellow-red)….” the parent colors of ORANGE!

ORANGE is the hue most visible in dim light, or against the water.  It is  the color of life rafts, life jackets or buoys. It is worn by people wanting to be seen, including highway workers and lifeguards, and people who others want to keep track of, like prisoners (“Orange is the New Black“).  San Francisco’s  Golden Gate Bridge  is painted international orange to make it more visible in the fog that often shrouds the San Francisco Bay.

As regards to Synesthesia, or  associations with other senses, ORANGE associates this way: Sound: loud, major key. Temperature: warm, flame-like. Taste/Odor: strong. Tactile: dry

Born of red and yellow, ORANGE enlivens and cheers us, cautions us, encourages us to eat and warns us not to,  illuminates both what we want to see, and wish we didn’t have to. Always warm, and often inviting, ORANGE encourages, expresses, beckons, halts and screams both yes and no.

What does ORANGE mean to YOU?

ColorFULL of Meaning: GREEN

ColorFULL of Meaning: GREEN

This series of posts delves into the meanings, associations, and symbolism of color…starting with the color wheel above.  We have explored the Primary, Secondary, and Tertiary Colors…let’s go deeper with those now, and learn a bit about color psychology.  Now that’s a horse of a different color…but not necessarily a dark horse. Off to the colorFULL races. Let’s delve into the many nuances of not always serene GREEN!

Melding the happiness of yellow and the dignity of blue, a GREEN centered between it’s “parent” hues, blue and yellow, is calming.

  GREEN is the most restful color to the eye, as it focuses GREEN exactly on the retina.

When GREEN holds more yellow then blue, it becomes more stimulating, lighter and less serious,

and when GREEN contains a higher proportion of blue than yellow, or “leans to the blue”,  it becomes colder.

As regards to Synesthesia, or  associations with other senses, GREEN associates this way: Sound: dull = muffled, saturated = shrill. Temperature: cool. Taste/Odor: sour/juicy. Tactile: smooth to damp.

On an energetic level, GREEN corresponds to the fourth, Heart Chakra, Anahata, symbolizing love, sympathy, and harmony,  and influencing the heart and the thymus gland.

 GREEN associates with  relaxation, calm, freshness, contentment, tranquility, refreshment, quietness and Life! By the same token, it may be used to refer to youth and inexperience, (possibly relating to unripe or GREEN fruit) embodied in the term  “greenhorn“.

We can also be “GREEN” with jealousy or envy. The expression “green-eyed monster” was first used by William Shakespeare in Othello: “it is the green-eyed monster which doth mock the meat it feeds on.” Shakespeare also used it in the Merchant of Venice, speaking of “green-eyed jealousy.”^[59]

We associate GREEN nature, strong growth, regeneration, and new life.  However, GREEN is also the color of decay, mold, poison, sickness and death (in humans). How often do we say someone has a “greenish” cast to their skin when they are ill? Do we ever say, something has gone “GREEN” in the refrigerator?

GREEN can express hope. It can offer a sense of safety and shelter. We may use the term “GREEN light”, when we feel permission to go ahead with something, referring to GREEN traffic lights which signal that it is safe to proceed. Our reaction to GREEN is  emotional AND rational..(apparently these are not mutually exclusive), which shows the tremendous range and complexity of GREEN!

What does GREEN mean to You? Do You like to use it in your work or living spaces, design with it in your marketing materials, or express with it artistically? Do you prefer yellow-GREENS, or blue-GREENS? Or, the “just-right” in-between GREEN?  What about GREEN rooms, and GREEN screens? There’s just too much to talk about…regarding GREEN!

ColorFULL of Meaning: YELLOW

ColorFULL of Meaning: YELLOW

This series of posts will delve into the meanings, associations, and symbolism of color…starting with the color wheel above.  We have explored the Primary, Secondary, and Tertiary Colors…let’s go deeper with those now, and learn a bit about color psychology.  Now that’s a horse of a different color…but not necessarily a dark horse. Off to the colorFULL races. Let’s look now at the not always mellow YELLOW!

YELLOW associates with happiness, joviality, cheerfulness, optimism, high-spirits, and the sun. Related to light, and the most luminous of colors,  it  can symbolize a bright future, hope, expansiveness, and wisdom. It is also associated with gold, and wealth!

YELLOW is the color most often associated with the deity in many religions. Let’s remember that in Greek mythology,  Apollo is the god of light and the sun, as well as, truth, music and prophecy.  Perhaps that is where the idea of the “light of truth” originates!  The expansiveness of YELLOW means communication (which means mental and spiritual enlightenment).  It is the color of mail boxes in many places, and a symbol for the gods’ messenger, Mercury.  “You might have noticed the prevalence of the color yellow in stones and plants. YELLOW is a color of intellect and clarity. Wear yellow when you’re having a fuzzy-minded spell. Mercury’s attention is attracted to yellow, and offers clarity in response to it.”

When too strong, it can become glaring (think of about glaring sunshine). It is the color that most captures our attention, and thus can express egoism and madness. It is used to indicate caution, as the Green “GO” light turns YELLOW as a warning before it turns Red, demanding  that we stop! It is the color of pedestrian crossings  more easily seen than white. YELLOW is also used to express cowardice, jealousy and betrayal (“Yellow-bellied“)

In the world of advertising (and thus branding and marketing),  YELLOW communicates  activity and cheerfulness, expansiveness, search for new horizons, and  communication. Our reaction to YELLOW is primarily emotional. It alerts us, and activates out attention,and combined with  black, it communicates warning: think about bumblebees, black and YELLOW signage, the coloring of certain wild cats. Although we may respond to YELLOW with philosophical detachment, and also can awaken our anticipation.

As regards to Synesthesia, or  associations with other senses, YELLOW associates this way: Sound – shrill, major key. Temperature –  hot/warm. Taste/Odor – sour. Tactile – smooth. Weight – light.

On an energetic level, YELLOW corresponds to the Solar Plexus Chakra, symbolizing knowledge and intellect, as well as being the seat of tension. It influences the solar plexus and the adrenal body.

In conclusion, I am wishing you the happiness, enlightenment,  wealth and clarity of YELLOW, minus any egoism, betrayal or cowardice that this complex color associates with. May your paths be expansive, luminous, and paved with gold, or at least…YELLOW brick!

ColorFULL of Meaning: BLUE

ColorFULL of Meaning: BLUE

The next series of posts will delve into the meanings, associations, and symbolism of color…starting with the color wheel above.  We have explored the Primary, Secondary, and Tertiary Colors…let’s go deeper with those now, and learn a bit about color psychology.  Now that’s a horse of a different color…but not necessarily a dark horse. Off to the colorFULL races. Today let’s look at and feel the confidence-inspiring hue of BLUE!

 BLUE can symbolize  calm and relaxation, security and comfort, tranquility, truth, spirituality and wisdom. It can feel sober, contemplative, and maternal. Nobility, dignity, poise, and reserve can all be associated or symbolized by hues of BLUE.

BLUE can also be frightening, depressing, cold, melancholy and sad. We speak of “Having the blues“.

We associate BLUE with passivity, quietness, wetness, cleanliness, having no odor, mental reflection,  sea and sky.  Light blue especially may associate with yearning or longing, as in the song lyrics, “Blue, blue, my world is blue…”

BLUE can symbolize “The best”.  Think  blue ribbon (winning first place!) and blue chip (enduring, and of high quality and value) companies and stock.

In the world of advertising (and thus branding and marketing),  BLUE communicates trustworthiness,  security, and quality, and is used to inspire confidence. BLUE may stimulate consciousness, consideration, and decision.  Our reaction to it is  primarily rational.  It expresses seriousness, clarification, certainty, and satisfaction.

As regards to Synesthesia, or  associations with other senses, BLUE associates this way: Sound:  distant, flute to violin. Temperature: cool. Taste/Odor: no odor. Tactile: smooth to not solid. Weight: relatively light.

On an energetic level, BLUE corresponds to the Larynx  Chakra, symbolizing religious inspiration, creativity, language and communication.  It influences the thyroid gland.

Pale blue, royal blue, true blue, feeling blue, which BLUE are You? The answer to this may only be found moment to moment, as our moods, and our associations change with our feelings and circumstances. As we found in our exploration of RED, colors may be inflected many different ways, and even contain within themselves systems of opposites (associating with both Love and Hate, for example). Mysterious and ever fascinating, our study, knowledge and experience of color is ever-unfolding, a journey, rather than a destination.

 

ColorFULL of Meaning: RED

ColorFULL of Meaning: RED

The next series of posts will delve into the meanings, associations, and symbolism of color…starting with the color wheel above.  We have explored the Primary, Secondary, and Tertiary Colors…let’s go deeper with those now, and learn a bit about color psychology.  Now that’s a horse of a different color…but not necessarily a dark horse. Off to the color FULL races…starting with the ever powerful, ever provocative, unique hue of RED….

The primary associations we make with RED  are heat, fire  and blood, (“red-handed”),

and by further association, wounds, pain, war, victims, and revolution, warmth, sunset, the  tropics, excitement, and enthusiasm.  Have you ever spoken in a “fiery” manner, or been told, “You’ve got fire in your belly!”?

In Astrology, RED is associated with  Aries, the hot-tempered, impatient, aggressive leader,  and is the symbolic color for  Mars, god of war.  We know what color Mars the planet is!

RED also associates with life, love, passion, activity, devotion, eroticism, strength and sacrifice,

as well as aggression, intensity, fierceness, destruction and death.  Covering the gamut, RED is a color of extremes.

Physiologically RED energizes, stimulates, excites, initially raises blood pressure, and stimulates the appetite. A good choice of color for dining rooms, restaurants, and other eating areas.

RED can be provocative, (waving the  red flag at the bull to get it to charge),  a call to action, the signal of revolution. It is the color of combat, rebellion and dominance.

RED can be the color of hate…

.

or the color of love…

Attention-getting RED may be the most  dynamic of all colors, dominating other hues. It is used across cultures in branding, marketing, publicity and advertising.

The lens of the eye has to adjust to focus red light wavelengths, thus RED advances, making  red objects seem closer then they actually are.

On an energetic level, RED corresponds to the Basis Chakra, symbolizing life, fertility, and reproduction,  and influencing the sex glands and organs.

As regards to Synesthesia, or  associations with other senses RED associates this way: Sound- loud, trumpet. Temperature: warm-hot. Taste/Odor: sweet, strong. Tactile: firm, solid. Weight: heavy.

On a psychological level, RED is instinctive, and sets an alarm mood. Our reaction to it is primarily emotional.

In short, RED is a powerful color, the color of power, and through our own experience on all levels shows us the Power of Color!

The Power of RED

The Power of RED

Whatever you want to say about it…the color RED elicits strong emotions. What are the associations and meanings  of this volatile color, and what does it symbolize to us?

An effect of light: COLOR

From an energetic point of view, red is related to the Basis chakra (energy center), and influences the sex glands, and sexual energy.  It symbolizes life and reproduction.  Studies show that it is associated with both love and, to a lesser degree,  hatred,  as well as life, heat, fire and blood.

Life Force

Red is arousing, stimulating,  and exciting, relating to both passion, strength, activity and warmth, as well as aggression, rage, intensity and ferocity.   One aspect, it would seem, that can be agreed upon, is that red is energizing!

I am RED hear me roar!

 Synesthesia, the experience of a sensory “cross-over“, ” is a neurological condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.“.  Thus a color may elicit associations with particular sounds, tastes, smells, or tactile sensations.  In the case of RED, is associates with loud sounds, specifically, the trumpet, as well as sweet and strong tastes and odors.  Red’s tactile association is firmness and solidity.

Firmness, Solidity, Strength: holding it all together

What is in common here? Strength. No  half-way measures here…RED packs the proverbial “punch”.  Indeed, if we are punched, the area where we are impacted more often becomes red quickly, as the  the blow brings up our actual blood in response so healing/repair can begin immediately..  Seeing Red anyone?  Well, here’s hoping that doesn’t happen to You!

Let’s look at happy, healthy, healing and sometimes outrageous but always energizing uses of RED!

Brilliant RED, setting off the adjacent gray, adds fire to this exterior architectural color scheme! Symmetry is avoided, but balance is achieved.

Red does double duty here  energizing both door  and address numbers, again framed by cooling gray, which makes the red stand out that much more.

The red door let’s us know exactly where to go to enter this charming Victorian, which also employs grays and blues and a touch of lavender as a counterbalance to the eye-catching accent door and architectural detail.

The red side of this bar ties into other red hues in the flow-through living room, as well as the kitchen rug, and other details not pictured, such as a bright red teapot! Fresh white trim frames and accentuates it.

Red is thought to stimulate the appetite, making it a natural choice for an eating area. In this home, the red of this dining room, and  the blue and gold of the adjoining hallway/entry and living room respectively create a potent triad of primary colors!

Red associates with love and the heart, and thus is a natural, life affirming accent wall color choice for an organization like Dress for Success, which helps women prepare for fresh starts in their lives.

The associations of red with grapes and wine may be obvious, especially to those for whom such spirits are their “life blood”. This red accent wall provides a vibrant frame around the vineyard scene.

Red doesn’t always have to cover the wall to have an impact. Above, it is used as an energizing accent, and makes a statement in the context of the painting, textile, and rug. There is just enough to enliven a smallish room, and add warmth, layering and texture to the predominant hues of beige/cream, white and deep blue.

The painting of red with turquoise blue in this narrow hallway packs the proverbial punch, and lights up our senses. The brightness and richness of both these colors holds our attention and really keeps us awake!

Red and turquoise play nice together as strong accents on this painted chair, reminiscent of the Southwestern United States, in both imagery and hue.

Setting each other off like black on white, the green background makes its compliment, red, pop! Loving ladybugs, anyone?

Red is the perfect choice for a sidewalk “sandwich” sign, designed to attract attention, inform, point the way, and draw in customers!

Flying high…the associations are here are clear!

What does RED mean to YOU?!

Brand of Colors: The Power of Compliments

Brand of Colors:  The Power of Compliments

When my colleague Debbie Josendale, of 3C Marketing Group, asked me to consult on colors for one of her client’s visual identity, which encompasses its  brand / branding, I was intrigued.  I had a deep purple color in front of me as a starting point, but knew that it was too dark and somber to represent what I understood her client’s message to be.

I read up on the client, I played with colors, I visualized, and knew that purple would be one of the colors involved.  And the obvious choice of a secondary “partnering” color would be its compliment, gold. Purple and yellow, violet and gold…these are combinations which are opposite each other on the color wheel.  They are sets of compliments, of opposites. They are complimentary colors and being opposites, set each other off in high contrast, much in the way that black and white do.  So that the color design wouldn’t be garish, I chose hues that were somewhat toned down, rather than bright, though they are strong and saturated. There is a slight earthiness to these colors, that I felt better communicated the feeling of the brand.  Color design for the visual identity of a business can also be tricky in this regard: the colors may look different on different computer screens, and even when printed on different papers or surfaces, and by different companies. The colors are used throughout the client’s site.

The symbolism, and associations of the chosen colors are also important in determining their meaning, resonance, and appropriateness for the brand and its story.  In a future post, we will  look at the color choices from the vantage points of:

The Energetic (the chakras, and their meanings, associations and influences), The Associations we have with these colors, (What they express, or represent) and their associations with the other senses (Sensory).  What does purple “taste” like?  How heavy does gold “feel”?

Visit us again to find out….and learn more about the wild, wooly and wonderful world of Color!

 

Humors, Hues, and Healing: Color Symbolism of Yesteryear

Humors, Hues, and Healing: Color Symbolism of Yesteryear

Sunday July 15, 2012, on our Color Muze  for Artistically Speaking Talk Show, the Blog Talk Radio brainchild of artist and entrepreneur Rebecca E. Parsons, we delved into the mists of antiquity to explore what my teacher, Frank H. Mahnke, of the IACC-NA (International Association of Colour Consultants/Designers Seminars) has called, “Mystical Color Symbolism.

Rebecca interviewed my old friend and colleague, Joy Conway, decorative painter extraordinaire, owner and lead artist of  Funwalls Studio in Albuquerque, NM, a division of her evolving, green  artistic enterprise, nmVerde. Joy is also part of Vintage and More,  selling vintage items and antiques as part of a collective effort.  Although “vintage’ is not necessarily “antiquity”, we found plenty of tie-ins!

We “muzed” about the four-fold system devised by the ancient Greek physician  Hippocrates,  (b. ca. 460 B.C, often termed the “Father of Western Medicine”,  which connects the four major “humors” (human bodily fluids) with the four “temperaments”  (one might term these, personality types) and their color counterparts.

Bear in mind that the hue of each  humor, IE, black bile, yellow bile, blood and phlegm (this is not for the faint of heart!) does not necessarily correspond to the color related to it.  No, blood/sanguis, even though physically  a shade of red, is related to the cheerful color of yellow, and element of air.

The  term for a cheerful, optimistic, hopeful personality…or, temperament is sanguine!  Perhaps this humor, blood, runs healthily through the veins of one of this temperament, helping them to be positive, and upbeat!

Let’s take a look at the this fascinating  four-fold system.

The humor yellow bile, or “cholos” is associated with  the element of fire, and the  choleric temperament: passionate, touchy, quick, violent tempered, and active. The choleric temperament is strong, faster changing, a tensed mental state directed towards the outer world.  It’s color is red, in modern systems symbolizing  aggressiveness, activity and strength.

The humor black bile, or “melas cholos” is  associated with  the element of earth (not water, as one might intuitively expect given our natural association with blue) , and the  melancholic temperament: sad, with a tendency towards melancholy and depression.  The melancholic temperament is strong, but slower changing, a tensed mental state directed towards the inner world. It’s color  range is  blue, blue-violet, and black. It’s counterpart in contemporary color symbolism would be “feeling blue”- IE, sadness, melancholy, and depressiveness.

The humor blood,, or sanguis” is associated with  the element of air, and the  sanguine temperament: warm-hearted, lively, cheerful, impulsive, with a positive approach to life.. The sanguine temperament is weaker, faster changing, a relaxed mental state directed towards the outer world.It’s color is yellow, which in our modern system symbolizes cheerfulness, vitality, and high-spiritedness. Yellow, in the Hippocratic system relates to the element of air, and the humor of blood,  is the color of the sun, and sunlight…perhaps the “life blood” of our planet earth?

The humor  phlegm  (we all know that one, yes?!) is associated with  the element of water (which makes sense when you think about the relationship of phlegm to dampness) and the  phlegmatic temperament:stolid, calm, reserved, and hard to rouse to activity. The phlegmatic  temperament is weak and slow changing, a relaxed mental state directed towards the inner world.  (Think about when you have a cold, and just want to curl up in bed and let the world go by). It’s color range is green, green-blue, and white. Green, in more modern color symbolism, can express withdrawal, quietness and reservation.

Just for fun…here is an excerpt (found on http://www.fisheaters.com/fourtemperaments.html)  from the 11th c. Regimen Sanitatis Salernitanum, attributed to John of Milano, giving the basic run-down as to the effects of too much of one humor or another: 

	If Sanguin humour do too much abound, These signes will be thereof appearing cheefe, The face will swell, the cheeks grow red and round, With staring eies, the pulse beate soft and breefe, The veynes exceed, the belly will be bound, The temples, and the forehead full of griefe, Unquiet sleeps, that so strange dreames will make To cause one blush to tell when he doth wake: Besides the moysture of the mouth and spittle, Will taste too sweet, and seeme the throat to tickle.
	If Choller do exceed, as may sometime, Your eares will ring, and make you to be wakefull, Your tongue will seeme all rough, and oftentimes Cause vomits, unaccustomed and hatefull, Great thirst, your excrements are full of slime, The stomacke squeamish, sustenance ungratefull, Your appetite will seeme in nought delighting, Your heart still greeued with continuall byting, The pulse beate hard and swift, all hot, extreame, Your spittle soure, of fire-worke oft you dreame.
	If Flegme abundance haue due limits past, These signes are here set downe will plainly shew, The mouth will seeme to you quite out of taste, And apt with moisture still to overflow, Your sides will seeme all sore downe to the waist, Your meat wax loathsome, your digestion slow, Your head and stomacke both in so ill taking, One seeming euer griping tother aking: With empty veynes, the pulse beat slow and soft, In sleepe, of seas and ryuers dreaming oft.
	But if that dangerous humour ouer-raigne, Of Melancholy, sometime making mad, These tokens then will be appearing plaine, The pulse beat hard, the colour darke and bad: The water thin, a weake fantasticke braine, False-grounded ioy, or else perpetuall sad, Affrighted oftentimes with dreames like visions, Presenting to the thought ill apparitions, Of bitter belches from the stomacke comming, His eare (the left especiall) euer humming.

So, what does all this say about our use of color, and the use of color in the architectural space?

I can’t give a definitive response to this query, but take a look at these interiors, and let me know what you think!

Red for the bed…a couple’s romantic red bedroom.

Blue for you…this is where you will stay as a guest in this house…in the blue guest room.

Mellow yellow? The blue guest room’s yellow and deco bath.

Green for clean?  This green room is the complementary master bath for the red bedroom above.

What does it all mean? Have we changed that much since 460 B.C?  Certainly not our “humors”, nor their hues. If we truly peruse and analyze the ancient Greek scholars, we can probably discover methodologies and means timelessly revealing of the human body, spirit and psyche.  At any rate…it is a fascinating  area of study and contemplation, and one befitting our Color Muze,on  Artistically Speaking Talk Show and  Cre8tive Compass Magazine.

if anyone is interested in further humor-ous (or other) exploration, please consider checking out these sites for further fascination, fun and fancy…and maybe a few insights along the way!.

May YOU live long, and healthy.

http://www.greekmedicine.net/b_p/Four_Humors.html

http://www.thecolourworks.com/pdfs/Hippocrates%20the%20Four%20Humours%202.pdf

http://thecolourworks.wordpress.com/2011/12/19/hippocrates-galen-the-four-humours/

Strike Me Pink…You Feel Me? Color Associations & You

Strike Me Pink…You Feel Me?

  Color Associations & You

Hello Gentle Readers of Artissima!  I am Debra Disman, your friendly Color Muze, here to share tasty tidbits of color wisdom…from here, there and everywhere.  (If you would like to know about the relationship between color, and taste..please check out previous posts on SYNESTHESIA, and….Synesthesia!)

April 15, 2012,on Rebecca E. Parsons wonderful, and inspiring  blog talk radio “Artistically Speaking Talk Show” ,  our Color Muze   found me in colorFULL convo with Rebecca, and her two highly cre8tive guests,  Deb Thompson, and Christy Gossett ; bloggers extraordinaire. We had a fun romp through a serious color association study, that I learned about from Mr.  Frank H. Mahnke, my instructor at the IACC-NA ( International Association of Colour Consultants/ Designers North America).  The  color skinny, as per this study?  Color associations may indeed be cross cultural…even universal, within a certain range, of both colors, and cultures.  Meaning that…in this study, the majority of participants had similar color associations.  What were they?  Well…please peruse my take and interpretation  below, and let the fun, and fascination, begin!   Less verbiage…let’s let “Les Couleures” speak for themselves!

Red   =   Love

Wouldn’t you know it?  (Heart, blood, life force, et al…)

However, when paired with black, the love may change to hatred…oh dear.

However, this may shift depending on the proportions of red to black, and the addition of another color, such as white.

The human presence, also may alter this association!

The obvious associations with sky and water seem to compel us to associate the color blue with peace and tranquility.

As well, green, with its relationship to springtime,  plants, and the rejuvenating life force of nature.

Although white may be the color of mourning in some cultures, the majority of participants associated the colors black and gray with mourning and sorrow.  Here the effect may be mitigated by an undertone of life giving green, paired with  fresh creamy trim.

The most common color associated with “happy” in this study was yellow…with orange coming in second.

What comes to mind when YOU think of orange? The color of joviality…[“French, probably from Italian giovale, from Old Italian, of Jupiter (regarded as the source of happiness”; from Latin joviālis of (the planet) Jupiter, considered by astrologers to foster good humour),

Warm oranges may be associated with appetite, and can be used effectually in kitchens and dining areas.

Here, the radiant, embracing orange wall and ceiling of this living room veer towards the yellow, or golden, also associated with “jovial”.

Fresh clear life affirmative green…no surprise that “LIFE” is a big association!

Slightly toned down, but still radiant!  Life Force…here we come!

Light-filled yellow…no orange here..with luminous associations.

More luminous-ness…an exterior faux finish featuring a deeper-valued texture over a lighter base,

popping on this building against an azure blue sky.  Yellow = sun/sunshine = light = luminous, indeed.

Speaking of blue…blue and violet associate with “noble”.

Noble blue door…this one does make a statement.

Purple has long been associated with royalty…and has been the color of royalty, or the “highest” of “noble blood”.  To obtain this once rare color, a fair amount of effort once had to be made.

“The actual color of Tyrian purple, the original color purple from which the name purple is derived, is the color of a dye extracted from a mollusk found on the shores of the city of Tyre in ancient Phoenicia (present day Lebanon) that in classical antiquity became a symbol of royalty because only the very wealthy could afford it. Therefore, Tyrian purple was also called imperial purple.“ (See Article).

Nature arranges colors so beautifully…in ways that delight us, and make our hearts sing… might her “color associations”  be the same as ours?

 What colors do YOU associate with “love”, “hatred”, “peace/tranquility”, “sorrow/mourning” “happiness”, “joviality”, “life”, “luminous”. or “noble”?

If you feel so inclined, please share them with us here.

We love to hear from You.

Remember, we are all color associating with this thing called Life, together.