Transition: DebraDisman.Com

 

Photo: Bernard Wolf

Hello Gentle Readers…whoever makes their way to this post.

I have transitioned to my new site, and blog, and hope you will too.

It has been wonderful blogging here at Artissima.
The ArtiFactory Studio site and blog will stay up and running for anyone who cares to visit. 

Please do explore my current work and events at DebraDisman.Com…and enjoy my new blog.

Thanks to dear friend and designer extraordinaire, Dianna Jacobsen of Jacobsen Design, for her devoted and wondrous work on the site, and all of her advice, counsel and support during the process.

See You There.

Wishing You the Bestest…
debra disman

 

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F451 Alive and Well at Beyond Baroque…

F451 Alive and Well at Beyond Baroque…

I had the opportunity to participate in LA Marler‘s Big Read in LA 2016 “F451” event at Beyond Baroque in Venice, CA.

She created a “type-in”…with a concurrent exhibition of works relating to the themes explored by the great Ray Bradbury in his masterpiece “Fahrenheit 451”

WEBaLA Marler Type-In welcome.

     WEBb    The show was held in the Mike Kelley Gallery , and featured a signed typewriter belonging to beloved actor Tom Hanks.

WEBdTom Hanks typewriter and the works of  Scotto Mycklebust, LA Marler and Shepard Fairey.

WEBcc The Tom Hanks typewriter.

WEBeThe works of Debra Disman, Nancy Sadler, LA Marler and Kim Abeles.

WEBmLA Marler with one of her signature pieces.

WEBnLA Marler and photographer supporter!

WEBqThe work of LA Marler.

WEB2“Faber’s Book” —Debra Disman.

WEB4“Been Burnt B4” —Debra Disman.

WEBggThe work of Debra Disman, Robby Conal, LA Marler.

WEBvRobbie Conal…how topical.

WEBuKim Abeles, one of our most endearing LA-based visual artists.

WEBzKim Abeles and the wonderful actor Suzanne Voss.

WEBi Kim and Suzanne comparing notes.

WEBxSandy Bleifer‘s piece.

WEBkSandy with her piece.

WEBlLouise Ann (LA) Marler “womans” the silent auction table.

WEBoAppreciation and

WEBpLaughter…

WEBrThe work of Debra Disman and Nancy Sadler.

WEBtNancy Sadler‘s piece.

WEBs The work of New York-based Scotto Mycklebust

WEBwThe inimitable Shepard Fairey shares the wealth.

Thanks Louise…for putting this all together!

Brand of Colors: Color Etiquette for your Graphics

Brand of Colors: Color Etiquette for your Graphics

When friend, colleague and client Debbie Josendale  founder, creator, and president of 3C Marketing Group LLC contacted me to get my opinion on the colors in the graphic below, I dove in headfirst, and delivered an analysis of not only the colors, but their placement, qualities, and distribution.

Print

It is a process I find fascinating, and I never tire of both studying, and analyzing how, why, and where colors work best  for the purpose they are being employed…or not.  When the colors are “not working”, sometimes a slight tweak will do the trick; changing the placement, value, chroma, or saturation of a color, or how much of it is being used.  Other times, a greater overhaul of the color palette may be requited.

Debbie knew that something was not right in the graphic above…not in balance. She knew the feeling she wanted communicated wasn’t quite there yet.

I saw immediately that the central “bar” of color, surrounding the word “AUTHORITY” was too dark, and needed some brightness and warmth to fully communicate the idea of “AUTHORITY” as a positive, powerful, and in essence, beautiful thing to the viewer.  I suggested that instead of the deep, almost blackish green (on my screen, and in this age of individual internet screen and printers, who knows what any given pair of eyes is seeing…), that a a mixture of the top green, and bottom blue, IE, a warmer, clearer, yet still strong,  teal be used, to distill the positive message of leadership and problem-solving.

I also suggested that the lighter, brighter green, used at the bottom of the graphic be moved to the top, and the deeper blue at the top be used at the bottom, to “ground”  the “page”, as is done in architectural color consulting. Deeper, darker, and stronger color used on the foundation, or lower part of a building can “ground” it, making the building as a whole look more rooted, stable, and solid. By moving the green to the top of the “page” or view, I felt a more expansive, airy, and optimistic feeling could be created.

Finally, I advised that the top blue block, encasing the Map Marketing (TM) Method lettering be altered in some way that again, would make it less heavy, and also differentiate from the blocks of color below.  This is challenging, as this lettering/text serves as a logo, and thus changing even its scale could be tricky.

3C Map Marketing_ver3 no crop marks

Well, Deb  and her team made the majority of the adjustments I advised,  to the graphic.  Above you can see the beautiful teal color which replaces that dark blackish-green surrounding the word AUTHORITY”,  relieving it of that “black hole” feeling. Not only was the green from the original moved from the bottom of the piece to the top, but a cooler hue of green, closer to the central teal, and less yellow  is used, bringing the piece as a whole into greater color harmony. The blue at the bottom is also adjusted to be closer to the teal, a greener blue, rather than the original “royal” blue, and is now separated from the “title” color bar/block at the very top.

We are still working on what can be done with that top color block, which I feel still, is too strong and heavy, visually “bearing down” on the rest of the graphic. The left side of the top color “block” overhangs the words in color read sideways, which are surrounded by the white background, giving it the sense of being off-center, and bearing to the left.

Enlarging the white text inside that top blue block would alleviate this to some extent, but my advice would be to lose that top block of color altogether, and make the text itself blue, and maybe a bit larger and heavier, to fill the space.
We will see what 3C decides to do!

In any event, the general consensus is that the graphic as a whole is much improved, and better communicates the feeling its creator wants to project. Voila the power of color, how much of it is used, and where!

You can hear our “Color Muze” discussion on Rebecca E. Parsons‘s blog talk radio program, “Artistically Speaking Talk Show” on this subject, preceded by a wonderful interview with paper artist Helen Hiebert.  You can also catch previous “Color Muzes” here, in Cre8tive Compass Magazine.

From all of us to all of You: here’s wishing all of You the  right color mix for You and Your color needs…today!