Article from Arden: How to Create Something Unique for Your Home with a Decorative Painter

 Article from Arden: How to Create Something Unique for Your Home with a Decorative Painter

Recently, i was fortunate enough to have colleague, stylist, real estate professional, and “Color  & Hue” practitioner extraordinaire,  Arden T. Reece of Color & Hue, and The Rudy Group Real Estate, pen the article  below about my work as a decorative painter, and highlighting  and helping  to define it at the same time.

 I met Arden through our studies at the International Association of Colour Consultants/Designers, (IACC), and have watched with admiration as she has created an amazing presence in the worlds of personal styling, color consultation for personal style,

and  real estate in the Long Beach-based company of Geoff Rudy.   She is also a whimsical water-colorist, with a delightful children’s book idea up her sleeve!

Please enjoy Arden’s interview and article below, about the art and applications of Decorative Painting!

Thanks Arden!

How to Create Something Unique for Your Home with a Decorative Painter

by Arden T. Reece

“We sat down recently with Santa Monica based artist, Debra Disman, who recreates rooms and objects with her arsenal of painting techniques. Her company, ArtiFactory Studio, provides custom decorative painting, faux finishing, color consultation and murals to the Residential, Commercial, Institutional and Nonprofit customer. Her work has graced the walls, ceilings and objects of many residences and spaces along the California coastal region and beyond. 

First off, thanks for agreeing to sit down with us!  Your work is amazing and you’re one of those artists that most people don’t know exist but when they find out about you, they’re thrilled! What exactly is a decorative painter?
Well, decorative painting is a bit of a “catch-all” term. In fact, the way I use it, it covers much more than “just” painting! Decorative painters use their skills and artistry to transform the ‘built environment’ – usually the architectural environment, both interior and exterior, but more often interior. We work on walls, ceilings, floors, furniture, and architectural details such as fireplaces, columns and molding, using paints, glazes, metallic leaf, and more, to create the look and feel requested by our clients. We may create full-scale murals, the look of marble, stone or wood (faux finishing), or apply gold leaf. As I say on my site, “Our passion is to translate the Client’s inner vision into concrete visual form.” I might work in conjunction with interior designers, architects, contractors, painting companies or even graphic designers to develop the textures, color palettes, treatments, mural compositions, designs and patterns that will bring a space to life and give it that extra oomph that can translate into the “wow” factor.

Custom Accent Wall by ArtiFactory Studio

Dress for Success Accent Wall by ArtiFactory Studio

Ceiling Treatment by ArtiFactory Studio

Mural by ArtiFactory Studio

Wall Mural for a business by ArtiFactory Studio

Vineyard Mural by ArtiFactory Studio

Wow is right — you truly are an artist in visually transforming objects and homes through color and paint!  Many homeowners love to create unique spaces in their homes but don’t quite know what to do. How do you help them in conceptualizing something?
The key is really individualized customer service and the customization of every project. Every finish, mural, design and treatment is tailor-made to the client’s need, environment, interest, and inner vision. How is this achieved? From my complimentary first meeting, through the sampling process, to the finished project, the focus is on hearing what the client (and their team, if they are working with a designer, architect, contractor, or painting company) have to say, seeing what they respond to, and continuing to listen to, respond to and communicate with them to make sure their project is progressing in the desired direction.

So…what is the step-by-step process for working with you? How can a homeowner create a great relationship with you so they get your best work?
My process for much of my work includes several steps. Once I get a referral, or a potential client has reached out to me, we discuss what they are looking for over the phone, and then set up a complimentary first meeting to review job site and potential project, and further clarify their needs, interests, vision and expectations. This gives me the information I need to determine pricing, so that I can present a quote/make a bid. I consider this meeting my first collaboration with the client, and it also functions as a consultation of sorts.

I will then, in most cases, present a written bid based on time and materials, a time-line for the job based on the client’s needs and schedule, and the availability and workload of my studio, ArtiFactory Studio. If the bid is accepted, we sign a contract, and I invoice for a deposit which is usually 50% of the total price. Now the work, and the fun, can begin! Based on meetings with the client, designer or any other “players” involved, I produce samples or mock-ups and submit/present them for approval. I will incorporate feedback and requested changes so that the client and their team’s vision develops along with mine. I will conduct further client meetings and provide consultation as needed throughout the process. Once all plans have been approved, I complete the job on-site or in my studio continuing to be open to client feedback and concerns. When the job is complete, I provide any necessary instructions for maintenance, repair options, and product for touch-up, and go over any questions the client/team may have. The last step in most cases is to invoice for balance due and leave a happy client having exceeded her expectations!

One trend that we’re loving right now in the design space is the idea of reuse and re-purpose. What are some things that you’ve done in re-purposing furniture?
I am so glad you asked about re-purposing furniture through decorative painting as it is one of my favorite things to do! Not only is it incredibly fun and creative but it also helps to minimize the waste-stream and thus supports the health of our environment, to say nothing of saving money! I have both purchased furniture from garage and yard sales and recreated them with decorative painting techniques and I’ve also taken pieces that I or a client already owned and transformed them into custom items that are specifically designed to work in a particular space. In those instances I work with the client step-by-step to realize their vision, just as I would with any other job.

Transformed TV Cabinet by ArtiFactory Studio

Closeup of Cabinet by ArtiFactory Studio Studio

Transformed bookshelves by ArtiFactory Studio

Although you make it look easy to do, I know it’s not! What are some things your clients need to be aware of when it comes to re-purposing their furniture or space?
One important thing is to give the process its due.  It does take time to clarify what look and feel the client is actually going for and discover the best way to achieve that. There are so many techniques, processes, applications and treatments that can be used…the options are endless! So, the dreaming, visualizing, planning and consultation process is really important, and in most cases should be collaborative, unless the client is willing to offer carte blanche and accept the results!

Next, I would say to any prospective client, as for any project, have fun with it! This is a process designed to put your vision into concrete visual form and it should be fun, exciting, enjoyable and creative for you as the client with gratifying results. Finally, in working with an artist/decorative painter/decorative artist, understand that you are working with a professional who has trained and practiced their art form or craft (just as your architect or designer has) and that there is a charge for the service. Work out the financial details ahead of time and get it all down on paper, so that everyone involved is apprised of the costs, and agrees to them, and then you can move forward and have a great, creative/collaborative experience.

To see more of Debra’s work, visit her at www.artifactorystudio.com or contact her at 310.920.4311 for a complimentary meeting.”

GRATITUDES for this lovely piece!!!

Letter to a Young Decorative Painter: In-depth

Letter to a Young Decorative Painter: In-Depth

In my last post, Letter to a Young Decorative Painter, I shared a list of tips and ideas, advice and recommendations that I had sent to a “young” decorative painter…IE, someone new to the field, who is just starting out, and trying to get clients and build business.

How interesting it is to look back, and see all the things we have  done along the way to learn, develop, grow, sustain and thrive as an artist, entrepreneur, small business person, and member of the “creative class” and service industry.  A more in-depth look at my list seems in order.  Maybe it will open some doors for others, wherever they are in their career.

• Get a good Website, absolutely, to share and showcase your work. Absolutely essential. Anyone, anywhere needs to be able to access images of your work, your contact information, bio, and references, referrals, and testimonials.  I use my site as my online portfolio, calling card, tool of communication, and catalog! Start small, and develop your site as your business develops. WordPress sites are lauded as being user-friendly, and offering you the ability to update your own site, which can be a boon! You can choose to depict the kind of work you most wish to be hired for, and steer whoever looks at your site in that direction.

• Start a Blog, focusing on the kind of work you would like to do, etc. Many advise that having a blog is also essential in today’s entrepreneurial world. That may be, but only if you post on it  regularly! A blog also can be a tool of communication, a marketing tool, a place to develop ideas and attract audience, followers and colleagues as well as clients, and even create outlines and drafts for other writing projects. I have found that planning specific time each week to post helps get it done. You may want to focus your blog, or a series of posts on specific subjects, or aspects of your business.

• Network with Interior Designers and Architects, as well as Painters, Paint Stores, and others in the Building/Built Environment field. Networking is key, and there are many ways of doing this, in person, online, by referral, formally, and informally.  As a decorative painter, muralist and faux finisher, you may find great resources at your local paint store, design center, or design district. You may want to do some demonstrations of your paint store’s product, offer to do signage, or other small project for a designer or architect whom you admire, and would like to work with, or for a favorite charity, non-profit, or organization. Whatever you do, make sure you have plenty of business cards, and other print material handy to post, and pass out to anyone you want to connect with, or to those who may know others who could use your work.

• Join a networking group, such as “BNI INTERNATIONAL“, (Business Networking International). (Google it). The “BNI” model is a group that meets weekly, consisting of one person only from any profession, with the purpose of referring clients to each other.  Many skills, and challenges are inherent in the process: defining your business so that you can share about it to the group, presentation, listening and supporting others, volunteerism, and interaction, to name a few!  A tremendous learning and development experience, on both a personal, and professional level.

• Take an entrepreneurship or business class, or whole program, and put together a Business Plan. Entrepreneurship classes, programs and studies are becoming much more prevalent in our society, and educational systems. You can learn how to create a business plan, and put money, marketing and management mojo to work, in the company of like-minded individuals. looking at your numbers, putting your goals and objectives down on paper, presenting to a group, learning about others’ business plans can be stimulating, clarifying and sometimes startling, but always educational and growth-inducing!

http://www.rencenter.org/

• Have a selection of good-sized Samples, depicting your strengths, and the kind of work you most like to do, most want to do, and from which you think you will get the most business. What is the work you most want to do? Are strongest in?  is most sought after by the potential clients that are most sought after…by you? Create a set of samples, and a way to present them, so you can share with others your abilities, and what you can produce. You are in a visual business, so help potential clients imagine how you could transform their environment through your work.

• Create brochure, and a postcard, as well as a business card to go with your Site…they should all work together, as your business Visual Identity. Put your card and brochure in Local Paint Stores, and other appropriate venues! This is another arena where you can have fun, and put your color, design and graphics skills to use. it is not possible to do it all, and especially not well, or to professional standards, so enlist the expertise of  recommended / vetted and true graphics/web designer to work with you to develop a visual identity system that does you and your work proud. Your web and print presence are your visual calling cards, so make sure you present yourself at your best, and in the way you truly want to be seen.  Dianna Jacobsen, of  Jacobsen Design is a superb graphic and web designer who can design for clients based anywhere on the globe, and does.  Once you have your visual identity, put it out there…put it everywhere!

• Start an email newsletter (it can be simple) , and start building your Mailing List. Use your postcards! Keep in touch with your clients, potential clients, colleagues, associates and networking partners through digital and analogue means.  Email newsletters, blogs and social media can be a great way to stay in touch, but never underestimate the power of a beautifully designed card or stationary, and the handwritten word!
  

• Selectively, Do Some High Profile Work, at a Reduced,  or no Cost, for 1-3 Clients…to get your name out there, and showcase your skills and abilities. Have a party to celebrate it, at the job site if you can, when completed. If you are not yet known, move to a new locale, change the focus of your work/practice,  or have a great opportunity to support a cause dear to your heart, or for an entity that you want to connect with, consider doing a carefully selected and thought-out project that will gain you some visibility, recognition, and contacts, as well as give back to the community. Do not get into a long, costly, back-breaking job that will require elaborate scaffold or expensive materials. Consider something attainable, affordable, and impactful, and then use your communication systems to draw attention to it , create credibility, and potential referrals.  Ask the recipient of your efforts for a referral, testimonial or reference, and try to build your business from their. Most importantly, pick a project you will enjoy doing, and let the love show through!

Dress for Success

• Follow Online:  Alyson Stanfield/Art Biz Coach, The Art Business Institute, Artists Who Thrive at Ann Rea Inc., Rebecca E. Parsons at her Artistically Speaking Talk Show on Blog Talk Radio, and Cre8tive Compass Magazine,  and “HOUZZ“.  You can Google and Facebook all of these to find them, and also “LIKE” them on Facebook. Read all posts, and save those that most apply to you and your work in an email folder. The above are some of my favorites, and if you read their posts consistently, you can substantially add to your knowledge base. You will also be able to connect to the larger artistic community, and get new ideas! Remember to SHARE their posts on social media, and give credit where credit is due!

Art Biz Coach, Alyson B. Stanfield and Artists

• Get a Facebook Business Page, a  Twitter feed, and a Linked In and Pinterest  account, and keep up with them…interact and support others in related fields, and post many images. Share, support, educate, inspire and inform. Develop your online presence with care, remembering that as is stated in the wonderful film “The Social Network“, “The internet isn’t written in pencil, it is written in ink.” meaning that, assume that whatever you put on the web is there forever, for any and all to see.  So, present yourself truthfully, and as you wish to be seen…hopefully there is not too much of a disconnect between those two (!), and give to others, while spreading your own word and image.

ArtiFactory Studio on FACEBOOK

• Follow “Seth Godin“ for rich, daily doses information and inspiration. You can research his work  through Google/Facebook. Sign up to receive his daily blog posts in your email inbox.  Pithy, rich, down to earth advice on anything and everything related to marketing, entrepreneurship, creative business, and more. Easy to read, yet resonant, such that you can reread his words many times over.  Enough said…read his generous work!

Seth Godin

• Don’t get discouraged. Do something to grow your business every day, keep on  plugging, and, don’t forget to help others and give back!!!  I would love to hear how You are doing in the comments section! Thank you for reading, thinking, considering, and creating.  Bestest wishes!

Letter to a Young Decorative Painter

Letter to a Young Decorative Painter

25 Years of Painting

Recently I received  an email, the gist of which was the following:

Hello Debra,
I had an opportunity to view your website and I love your work. I commend you on your business. I recently began my endeavor in running my own decorative painting business, only to realize I have no idea what I am doing.
I have the creative background as well as sales background, but have no idea how to find clients.  I was part of Home Adviser, but they have no real category for someone with my skills.
What advice would a creative mind and business owner as your self give a fellow creative mind? I was given the advice to contact someone who is in the same industry as myself from another city  and ask questions,  being that I am not your competitor. I look forward to your response.
Respectfully,
Rene

Now, I don’t know how old in human years Rene is, but I do know that he has just begun his professional journey as a decorative painter, and thus is a “young” one, in terms of business years!

Here is what I emailed back to Rene, with a few additions and modifications, to make it  more useful for You.  It was interesting to review what I have done over the years to create, sustain and build my business, and how much it does take!  I realized this list could be valuable to just about anyone pursuing creative entrepreneurship…and entrepreneurship is always creative!

Hello Rene,

Here are my recommendations:

• Get a good Website, absolutely, to share and showcase your work.

• Start a Blog, focusing on the kind of work you would like to do, etc.

• Network with Interior Designers and Architects, as well as Painters, Paint Stores, and others in the Building/Built Environment field.

• Join a networking group, such as “BNI INTERNATIONAL“, (Business Networking International). (Google it).

• Take an entrepreneurship or business class, or whole program, and put together a Business Plan.

• Have a selection of good-sized Samples, depicting your strengths, and the kind of work you most like to do, most want to do, and from which you think you will get the most business.

• Create brochure, and a postcard, as well as a business card to go with your Site…they should all work together, as your business Visual Identity.
  

• Start an email newsletter, and start building your Mailing List.

• Put your card and brochure in Local Paint Stores.

• Selectively, Do Some High Profile Work, at a Reduced,  or no Cost, for 1-3 Clients…to get your name out there, and showcase your skills and abilities. Have a party to celebrate it, at the job site if you can, when completed.

• Follow Online:  Alyson Stanfield/Art Biz Coach, The Art Business Institute, Artists Who Thrive at Ann Rea Inc., Rebecca E. Parsons at her Artistically Speaking Talk Show on Blog Talk Radio, and Cre8tive Compass Magazine,  and “HOUZZ“.  You can Google and Facebook all of these to find them, and also “LIKE” them on Facebook. Read all posts, and save those that most apply to you and your work in an email folder.

• Get a Facebook Business Page, a  Twitter feed, and a Linked In and Pinterest account, and keep up with them…interact and support others in related fields, and post many images. Share, support, educate, inspire and inform.

• Follow “Seth Godin“ for rich, daily doses information and inspiration. You can research his work  through Google/Facebook. Sign up to receive his daily blog posts in your email inbox.

• Don’t get discouraged. Do something to grow your business every day, and keep plugging!

 

Here is how Rene responded:

Hello Debra ,
What it does in my opinion is simply show support that creative individuals as ourselves are willing to provide one another.  I truly appreciate the advice, and I have already set up a meeting with a client to provide my services at little or no cost, simply to attract his high end neighbors.  If I can ever be of assistance to you in any way, I would be happy to help. I thank you again and I wish you well always.   I would love to share my work with you as well.
Respectfully,                                                                                                                                                                                                                Rene

Have YOU ever looked back at all the things you have done, to establish, nurture, build, sustain, and grow your business?  I am certain that if you make a list you will be amazed at all you have done, and at all it takes. I look forward to elaborating on mine, and going into greater depth with it, for myself and others. It’s a fascinating and rewarding process!

Here’s to all of You creative entrepreneurs!

 

 

Contemplating Work – Three Year Round Up

Contemplating Work – Three Year Round Up

In the spirit of the process of the necessity of the…well…updating, overhauling, revamping, refurbishing, and just re-ing the online presence of ArtiFactory Studio, and Artissima ventures….and, about to add/subtract/move around work from my site, I thought I would share some of the work completed since my last site update (yikes, was it really three years ago?), and look at some of the media, processes, forms and approaches that are part of the wide world of decorative painting.

I created a line of hand-painted light switch plates which I call, “Artissima Lumens“, which though small, do take a lot of work and focus to complete! Sanding the plastic or wooden surface, as well as screws/hardware, priming it, base painting it, and then…the embellishment, adornment, decoration (hmm…not a good word in art school!), whatever you want to call it. This can include hand painting images, gradating color, stenciling  a design, pattern, image or scene, adding layers of semi-transparent glaze, and most often, a combination of some, many, or even all of these!

Mid-Century design, style, decor and imagery can be rich fodder for decorative painting on the wall, as evidenced by these bedroom accent walls. The dawn of the atomic age, coupled with star-bursts, floral imagery, and geometric shapes and patterns can be inspirational. These treatments, based on a sketch (above with mirror), made by, and a re-imagined image, (immediately above), found by the Client constitute a creative collaboration that bore Mid-C fruit in both a guest and master bedroom.

There is nothing quite like custom,  hand painted imagery on a wall, or ceiling.  Above, the Fightin’Irish and Michigan State logos find a home in the room of a young boy, with an avid avian interest. Custom-designed stenciled and hand-painted birds fly across his ceiling and desk wall, and perch above the entrance to his bath.

Stenciling, and the art of repeated pattern is an effective and beautiful way to create a border. Especially effective in a room, such as this bath, with no crown molding.  The bright color ties the room together with the strong artwork displayed there, and connects to the vibrant colors seen throughout the rest of the house.

Exterior  decorative painting on the wall, any wall, can go a long way towards brightening up an area that is often dark, and shrouded in fog, as many decks, patios, yards and porches are in the vast and often overcast Sunset District neighborhood of San Francisco. The painting of a colorful wall mural on the rough textured shingled siding of this deck not only brightened the area, and extended the adjoining living space to the outdoors, it also gave the inhabitants a colorful “garden” to look at through their kitchen window.  Doing dishes is going to be a lot more fun now in that house!

“MINDS HEARTS HANDS VOICES” is the motto for  Cathedral School for Boys in San Francisco. The painting of the motto so that is can be seen through the front windows communicated the basic approach and philosophy of the school. Samples of blue hues, and font styles were presented to the Headmaster and Development Director, who chose which to use. The intent was to keep the image and the message clean, clear and simple, albeit elegant, and let the words do the talking!

House numbers  for HGTV Curb Appeal, “It’s All in the Details” episode were created with customized, hand-cut stencils, based on a font chosen by the host, John Gidding. Gradated shading using highlight and shadow was added to give the illusion of depth.

The Flying Cranes project at The Briggs Residence (a historic residence in the West Adams District of Los Angeles) was the brainchild of architect Kaitlin Drisko, of Drisko Studio Architects, who wanted to transform the living room TV cabinet into a work of art . In conjunction with the Owner, and Owner’s rep Paul Davidson, designs and imagery for both the interior and exterior were developed collaboratively.  The exterior sides of the cabinet doors are gilded with composition gold leaf, or schlag metal, then painted with the cranes composition.

The interior of the doors are stippled with  layers of gold, blue and red paint hues, then stenciled with a custom motif adapted especially for the project. When open, the articulated doors frame the TV screen.  The piece is designed to be a focal point in the room whether the doors are open or closed, the television on or off.

It is fascinating to look back over a three year span of work, and contemplate all the uses of decorative painting.  It is a form that marries function and beauty, usefulness and aesthetics, craft, visual art, architecture and design.  Playing at once subtly and powerfully through our visual landscape, decorative painting makes its mark!

Brand New 2

Brand New 2

What is a “brand“?  I added a link to the term, because I think Wikipedia describes the concept better than I can, at least at this stage.  One of the salient words used in the definition is “identity”.  Specifically: “A brand is the identity of a specific product,  service,  or business.” My colleague  Elka Eastly Vera,  transformative coach and brand consultant, defines it such: “A brand is like soul DNA. It’s what people recognize you for. It’s where the “you of you” meets the world. It’s the essence of your business. “

Jim Moran, founder and manager of Co-Op, a NYC-based branding firm, says, “Brand is really the DNA that defines your company. Branding is about storytelling.  it’s about bringing the DNA to life and creating perceptions.”

When Frank Mahnke, of the International Association of Colour Consultants/Designers says that color is a form of communication and information, he is talking the language of branding.  How do colors, patterns, textures, shapes, forms and images create  ‘soul DNA’, and story?

It took me awhile to realize how much like graphic design and marketing decorative painting could be.  When I worked with the talented graphic designer Dianna Jacobsen, of Jacobsen Design, on the creation of my website, business cards, brochure, and postcard, I went through an in-depth process of determining how I wanted to beam my business, my work, my self, out into the world.

“It’s not just about making things beautiful, but creating an experience for people.” says Dianna, about bringing the “brand” into physical spaces.

When I found myself working with clients ranging from businesses and  organizations to  non-profits and institutions, I discovered that I was helping them do just that through visual, and often verbal elements as well.

Let’s take a look at a few of them who employed the painter’s brush as a tool for communicating their message.

921 Front Street is a historic building dating from 1859, located in the North Waterfront area of San Francisco. Originally a warehouse, it is now a commercial building providing office space. The signage in the lobby is based on the building’s logo, so there is an immediate tie-in to the brand.  The metallic copper and steely silver colors used in the lettering reflect the natural and industrial materials used in the lobby.

Maitri Compassionate Care provides exemplary, innovative, and compassionate hospice care. The Maitri Mover Campaign Donor Recognition Arch above was designed to honor the donors who participated in the capital campaign supporting its present facility. Names of donors are hand-painted onto the glazed surface of the industrial arch which supports the one-time parking garage.  Like 921 Front Street,  the lettering is done in metallic paints to draw the eye to the words, and make them stand out from the background.  Whether said background be black or white, and the words words sparse or abundant, all visual and verbal elements support the branding.

“On the Fly” is a specialty men’s store designed by  Martinkovic Milford Architects.  The broken stripe design suggests stitching, as well as the classic men’s pin-striped suit sold inside. The stripe patten reflects the visual branding image used in the brand’s marketing materials. The “hands on” stripe application both communicates and enhances the store’s established visual message, and is “tailor-made” for the venue!

Also communicating directly out onto the “street”, but in a whole other way, the mural above depicts an imagined “Land of Oshun”, where a host of interacting Oshun figures express the colors, symbols, and attributes of this beneficent and inspirational goddess figure. Oshun Center, a drop-in center for women and their families, is a program of the Haight Ashbury Free Clinics.   “Oshun“ is the name of an “Orisha” or goddess in the Yoruban (an ethno-linguistic group of West Africa), Brazilian, and Cuban religious pantheons.  Oshun’s color is yellow, and her metals are gold and copper. Other symbols depicted in the mural include peacocks and mirrors, reflective of vanity and physical beauty.  Oshun represents life’s joys, and all that makes it worth living, and this is the “soul DNA”, message, story,  brand, of Oshun Center, supported in turn, by the visual language of the mural.

When we think about how everything we see, indeed everything we experience through any of our senses, transmits something, carries and provides associations, and potentially stirs our emotions, we can see just how powerful visual and verbal elements can be in telling the story of our soul, and communicating the soul of our story.

How have You communicated the essence of your own work or business, or that of another,  through the elements of color, pattern, texture and imagery?  What about words, text, or as the brand editor Abby Kerr would say, “phraseologie”?

Please share about the richness of your experience with us here.  We love to hear from You.

Remember, we  are all branding through this thing called Life, together.