Color for All Reasons I

Color for All Reasons I

We have so many situations in our lives when we are called upon to make color decisions.  Whether it be for our homes, our appearance, our mode of transport, our creative endeavors, our web presence, or our work….the colors we choose play a huge role in our lives.

Our color choices both express us…from the inside out, as well as affect how we are viewed..from the outside in.  Thus in our creative expressions, the “branding” of our businesses, and the sum total of our visual identities, color is a defining factor that communicates who we are, where we are at, and who we aspire to be, simultaneously.

I  recently had the opportunity to work with a beloved colleague who needed a color consultation for her marketing client.  The color purple had been chosen for the client’s logo, but my colleague thought the purple hue could be tweaked a bit, and wanted both a suggestion for a color to compliment the purple, as well as information on the meaning of the recommended colors.

After reading about the client and her business, and viewing the logo and the initial color of purple chosen, I knew the appropriate compliment was just that, the compliment of purple: yellow (well…gold/ochre tones of yellow).  Complimentary colors are those opposite each other on the color wheel, and just like black and white these dynamic duos set each other off, and well, compliment each other!

I know that blue would be too cool, and too close to purple, as it is one of its components. The same for red. I knew orange would be too bold with the purple, and green too varied.  All of these could be beautiful combinations, but not for the purpose we were trying to achieve, the communication of the client’s brand, or as I like to think of it, her essence; that which she has to offer.  It had to be gold…in an earthy, ochre tonality.  One way to tone down, or “kick back”  (bring down the intensity and brightness) of a color is to add a quotient of its complement, or opposite…in this case, purple!

I also recommended warming up the cool, ethereal shade of purple initially chosen by the client by upping its quotient of red, which would work well with the earthy tone of gold/ochre I suggested.

The meaning of the recommended colors was accessed from a number of vantage points, in regards to everything I was given to understand about the client, her message, her intentions, her history and life experience, her current situation, and future intentions, as well as her hopes, plans and purpose.  The colors had to reflect and communicate all of these, and feel completely authentic to her as well.

Please tune back in next week for part two of our series Color for all Reasons, and learn about the meaning of the colors for this very special client and her business. You can learn how You  can access the  colors that you choose from a variety of perspectives, that can illuminate, support and enrich your color choices, and hopefully make them less agonizing.

What color choices have YOU had to make lately, and how have you made them?

If You feel so inclined, please share about them with us here.

We love to hear from you.

Remember, we are all adding color to this thing called Life, together.

Thanks for joining us on the journey…

Color Ground

Color Ground
The colors we clothe our buildings in, and the materials we use to build them can have a significant effect on how solid, safe, and grounded they appear.  And, I  might add, in addition to paint color, let’s not forget that the wood, brick, stone, concrete, metal and other natural and industrial materials we build with, have color too.  Add to this the by turns rapturous, earthy, luminous, bold, sublime, and subtle colors of nature, and you have a complex picture of the elements that go into making where we live, work and play picture perfect..or not.

In general, darker, richer, deeper, more saturated, brighter, warmer and more intense colors appear heavier, and thus may seem to “pull downward” towards the, in most cases, ground!  Placing them above a lighter, airier, softer, cooler,  paler, duller, less saturated colors may give the impression of pressing or pushing down upon something less substantial, creating a sense of pressure, ungroundedness, or even danger.  Who wants to feel like the heavier-looking second story might come crashing down through its weaker-looking support, or foundation?

The building above is grounded not only by its strong, dark burgundy red garage door, but also by the heavy foliage and hedge shrubbery which nearly obscures its foundation (the lower part of the structure upon which the rest of the building rests). The cream-colored concrete, red roof tile and strongly patterned brick provide contrast and a  variety of color and materials, but, particularly because of the grounding effect of the dark green, highly textural foliage, do not seem too heavy for the foundation to bear.

The UMG (Universal Music Group) office building in Santa Monica, CA is grounded by a strong, deep, earthy brick-red, which seems to support the pale pink upper above, though the entire structure is punctuated by a multitude of windows. Palms, parkway and other landscaping in front also support this grounded effect.

A similar outcome is achieved by juxtaposing a more saturated hue of reddish pink stucco foundation with the softer and paler ocher-colored wood siding above.  Lush vegetation sporting luxuriant red and pink flowers trailing over a natural wood fence add to its heavier, grounding effect

These interior gymnasium walls are grounded by the deep blue protective covering at their base. Given the wild shapes and over-sized   lines, shapes and patterns used in the room’s design, the consistency and “reliability” of the blue may also serve to keep young athletes players focused and grounded as they play.

Here is the outside of the same building, swathed in corrugated stripes.   Notice that the stripe closest to the ground is darker blue, and the one at the top, lighter.

This fun and fascinating building combines all manner of materials, from wood siding, to brick, to concrete,

and even verdigris decorative details above the door. The mass of flowering vegetation in front,  while nearly obscuring parts of the facade,  add to the fancy of the place, while connecting it to the earth, the  ground.  In moody weather, the mix of weathered materials and enveloping foliage may lend an air of mystery and perhaps even magic to the place.

Here, an artist’s self-styled, whimsical touch creates grounding through the application of  bright color, repeated shapes, and sense of a garden planted  at the base of the house. The playful, optimistic feeling  is further enhanced by the use of complementary colors  yellow and purple.

The largest sphere in this extraordinary mural seems to be sitting right on the sidewalk!  It could be coming right out at us, the viewer, but at least the building doesn’t look like it is about to leave the ground!  The tiled trompe l’oeil technique is used to great visual and grounding, effect here.

When we walk past this extraordinary building in LA’s Venice Canal District, our eye is drawn past the foliage, across the manicured back yard, and over the amazing sunken pool under the blue-framed overhang, through the space between the orange posts, to the electric apple green accent wall behind them. Brighter, more vibrant, and more saturated than the natural greens , and applied blue and orange surrounding it, this wall looks  strong enough to carry this unusual structure’s  visual weight.

This wild building on Wilshire in Santa Monica is one of my favorites.  An eclectic mix of materials, hues and shapes, it seems break all the “rules”, yet somehow, it works!  This could be due to a counteracting balancing effect of the mix of elements. The undulating curve of the upper wood facade/detail is counterbalanced by the strong concrete support/column next to it, even though the wood is a strong color, and an even stronger visual element. Our eye is drawn upward from the glass, and warm blue and green (reflecting sea, sky and grass?) colors behind it to that grand sweep of wood,

which is also supported by the metal detail/support that follows its shape and movement below.  The whole building feels like a

huge kinetic wave, appropriate architecture for a beach town on the edge of the Pacific. The foliage, and its concrete base below also add grounding.  Amazing!  Fidelity, you got it going on, architecturally!

The “Bagel Nosh”  in Santa Monica, hosts a marvelous display of mouth-watering treats. Where does our eye go right to here?  No, there isn’t a spotlight on the center of the case.  That’s just the natural color of these bright golden-yellow jalapeno-flavored bagels. The strong, rich, saturated color just grabs our attention, and holds it there…it’s up to you to decide whether the taste of these treats warrants their attention-grabbing status.

  We walk upon the ground,  perhaps that is why our  shoes are often brown and black…colors of the earth.  We usually want to feel grounded when we tread upon the earth, a firm foundation, a solid base.  But, maybe not all the time.  Perhaps sometimes we want to whirl, twirl, leap, float, and feel  “ten feet off the ground”.  Don’t we long to take risks, to take  flight, as much as we long to be safe, secure, and grounded?  When you want to feel fun, fantastical, floating, and fabulous, try on a glittery, glowing, or gossamer pair of footwear, and see if it helps your grounded spirit to soar!

What buildings, architecture, food or footwear have YOU experienced lately that feel grounded or the opposite?

If you feel so inclined, please share about them with us here.

We love to hear from You.

Remember, we are all trying to ground ourselves  yet take flight within this thing called Life, together.

Stay grounded, but don’t be afraid to fly!

Featured Work: Berkeley Bungalow

Featured Work: Berkeley Bungalow

Berkeley, California is a place of bungalows. There are many, many bungalows in Berkeley.  You might even say that Berkeley is a bevy of bungalows.  These charming houses, home to many a professional, family, and couple, are clothed in a myriad of hues, which upon occasion, an owner will decide to change.  One such delightful owner (referred by the San Francisco-based painting company, Modamas Fine Painting) engaged me  last September to guide her through the initially overwhelming and confusing process of choosing new colors for her home’s exterior. Our our first step was  to not only look at her home’s exterior with a critical eye,

but also to walk through her neighborhood  and peruse the color schemes of other bungalows.  She had several color directions in mind, and needed to narrow down the choices.

We discussed cinnamons, greens, teals and grays for the house body,  though she really wanted purple.   Ultimately, a rich yet soft Benjamin Moore brown was chosen,”Chocolate Pudding-1014“.

The warm Benjamin Moore “Antique White-OC-83” made a perfect trim accompaniment, balanced by elegant black address numbers and bannister.  The black detailing created a graphical counterpoint to the generous areas of creamy white trim.

We were then on to the all-important front door. Despite her penchant for purple, my Client saw that it did not work.  Wanting warmth and degree of contrast, we went towards red instead. Red doors are a frequent accent in Bay Area architectural color schemes, but, which red was the question?  Benjamin Moore “Apache Red-1295” reflected too much pink.  “Sweet Rosy Brown-1302” added just the right degree of redness, without creating unwanted pinkish undertones.  The entry now radiated warmth and welcome.

Finally, the front steps were painted in Benjamin Moore “Fresh Brew-1232“, grounding them and the house in a deep earthy brown, and  completing the delicious ensemble.  The steps bring out a bit of the earthy red in the door as well.

Warm white trim frames the house, giving an upward feel to the roof. The white against the sky and  tree connects the earthy house colors to the blue and green of nature.

White trimmed windows look crisp against the house’s boxy side, which is also softened by the natural wooden fence, and greenery.

Greatly  improved by the new color scheme, this area now looks tidy, compact, and integrated with the rest of the house, a perfect set of bungalow qualities!

The detached garage also greatly benefited from a new suit of “color clothes”…

Amazing what a fresh coat of paint will do…with the proper prep. of course,

especially in the “right” colors.  In this case, Benjamin Moore “Classic Colors” collection was our go-to  color source. “Chocolate Pudding”, “Sweet Rosy Brown”, “Fresh Brew”,  what a visual feast!  My visionary Client took the time to have samples put up of each color we considered, and observe how the color played on the house surface during different times of day, light, and weather.  She had the patience and the perseverance to see her project through.  As she confessed to me, ” I can’t wait to finish this project. Several times I just wanted to let it be, but I want to be thoroughly happy.” And, I am happy to report, she IS!

Have you had a interesting color connection lately?  A visionary client, an innovative creation, a heartwarming transformation?

If you feel so inspired, please share it with us here.  We love to hear from you.  Remember, we are all coloring through this thing called Life, together.