Humors, Hues, and Healing: Color Symbolism of Yesteryear

Humors, Hues, and Healing: Color Symbolism of Yesteryear

Sunday July 15, 2012, on our Color Muze  for Artistically Speaking Talk Show, the Blog Talk Radio brainchild of artist and entrepreneur Rebecca E. Parsons, we delved into the mists of antiquity to explore what my teacher, Frank H. Mahnke, of the IACC-NA (International Association of Colour Consultants/Designers Seminars) has called, “Mystical Color Symbolism.

Rebecca interviewed my old friend and colleague, Joy Conway, decorative painter extraordinaire, owner and lead artist of  Funwalls Studio in Albuquerque, NM, a division of her evolving, green  artistic enterprise, nmVerde. Joy is also part of Vintage and More,  selling vintage items and antiques as part of a collective effort.  Although “vintage’ is not necessarily “antiquity”, we found plenty of tie-ins!

We “muzed” about the four-fold system devised by the ancient Greek physician  Hippocrates,  (b. ca. 460 B.C, often termed the “Father of Western Medicine”,  which connects the four major “humors” (human bodily fluids) with the four “temperaments”  (one might term these, personality types) and their color counterparts.

Bear in mind that the hue of each  humor, IE, black bile, yellow bile, blood and phlegm (this is not for the faint of heart!) does not necessarily correspond to the color related to it.  No, blood/sanguis, even though physically  a shade of red, is related to the cheerful color of yellow, and element of air.

The  term for a cheerful, optimistic, hopeful personality…or, temperament is sanguine!  Perhaps this humor, blood, runs healthily through the veins of one of this temperament, helping them to be positive, and upbeat!

Let’s take a look at the this fascinating  four-fold system.

The humor yellow bile, or “cholos” is associated with  the element of fire, and the  choleric temperament: passionate, touchy, quick, violent tempered, and active. The choleric temperament is strong, faster changing, a tensed mental state directed towards the outer world.  It’s color is red, in modern systems symbolizing  aggressiveness, activity and strength.

The humor black bile, or “melas cholos” is  associated with  the element of earth (not water, as one might intuitively expect given our natural association with blue) , and the  melancholic temperament: sad, with a tendency towards melancholy and depression.  The melancholic temperament is strong, but slower changing, a tensed mental state directed towards the inner world. It’s color  range is  blue, blue-violet, and black. It’s counterpart in contemporary color symbolism would be “feeling blue”- IE, sadness, melancholy, and depressiveness.

The humor blood,, or sanguis” is associated with  the element of air, and the  sanguine temperament: warm-hearted, lively, cheerful, impulsive, with a positive approach to life.. The sanguine temperament is weaker, faster changing, a relaxed mental state directed towards the outer world.It’s color is yellow, which in our modern system symbolizes cheerfulness, vitality, and high-spiritedness. Yellow, in the Hippocratic system relates to the element of air, and the humor of blood,  is the color of the sun, and sunlight…perhaps the “life blood” of our planet earth?

The humor  phlegm  (we all know that one, yes?!) is associated with  the element of water (which makes sense when you think about the relationship of phlegm to dampness) and the  phlegmatic temperament:stolid, calm, reserved, and hard to rouse to activity. The phlegmatic  temperament is weak and slow changing, a relaxed mental state directed towards the inner world.  (Think about when you have a cold, and just want to curl up in bed and let the world go by). It’s color range is green, green-blue, and white. Green, in more modern color symbolism, can express withdrawal, quietness and reservation.

Just for fun…here is an excerpt (found on http://www.fisheaters.com/fourtemperaments.html)  from the 11th c. Regimen Sanitatis Salernitanum, attributed to John of Milano, giving the basic run-down as to the effects of too much of one humor or another: 

	If Sanguin humour do too much abound, These signes will be thereof appearing cheefe, The face will swell, the cheeks grow red and round, With staring eies, the pulse beate soft and breefe, The veynes exceed, the belly will be bound, The temples, and the forehead full of griefe, Unquiet sleeps, that so strange dreames will make To cause one blush to tell when he doth wake: Besides the moysture of the mouth and spittle, Will taste too sweet, and seeme the throat to tickle.
	If Choller do exceed, as may sometime, Your eares will ring, and make you to be wakefull, Your tongue will seeme all rough, and oftentimes Cause vomits, unaccustomed and hatefull, Great thirst, your excrements are full of slime, The stomacke squeamish, sustenance ungratefull, Your appetite will seeme in nought delighting, Your heart still greeued with continuall byting, The pulse beate hard and swift, all hot, extreame, Your spittle soure, of fire-worke oft you dreame.
	If Flegme abundance haue due limits past, These signes are here set downe will plainly shew, The mouth will seeme to you quite out of taste, And apt with moisture still to overflow, Your sides will seeme all sore downe to the waist, Your meat wax loathsome, your digestion slow, Your head and stomacke both in so ill taking, One seeming euer griping tother aking: With empty veynes, the pulse beat slow and soft, In sleepe, of seas and ryuers dreaming oft.
	But if that dangerous humour ouer-raigne, Of Melancholy, sometime making mad, These tokens then will be appearing plaine, The pulse beat hard, the colour darke and bad: The water thin, a weake fantasticke braine, False-grounded ioy, or else perpetuall sad, Affrighted oftentimes with dreames like visions, Presenting to the thought ill apparitions, Of bitter belches from the stomacke comming, His eare (the left especiall) euer humming.

So, what does all this say about our use of color, and the use of color in the architectural space?

I can’t give a definitive response to this query, but take a look at these interiors, and let me know what you think!

Red for the bed…a couple’s romantic red bedroom.

Blue for you…this is where you will stay as a guest in this house…in the blue guest room.

Mellow yellow? The blue guest room’s yellow and deco bath.

Green for clean?  This green room is the complementary master bath for the red bedroom above.

What does it all mean? Have we changed that much since 460 B.C?  Certainly not our “humors”, nor their hues. If we truly peruse and analyze the ancient Greek scholars, we can probably discover methodologies and means timelessly revealing of the human body, spirit and psyche.  At any rate…it is a fascinating  area of study and contemplation, and one befitting our Color Muze,on  Artistically Speaking Talk Show and  Cre8tive Compass Magazine.

if anyone is interested in further humor-ous (or other) exploration, please consider checking out these sites for further fascination, fun and fancy…and maybe a few insights along the way!.

May YOU live long, and healthy.

http://www.greekmedicine.net/b_p/Four_Humors.html

http://www.thecolourworks.com/pdfs/Hippocrates%20the%20Four%20Humours%202.pdf

http://thecolourworks.wordpress.com/2011/12/19/hippocrates-galen-the-four-humours/

Brand New 2

Brand New 2

What is a “brand“?  I added a link to the term, because I think Wikipedia describes the concept better than I can, at least at this stage.  One of the salient words used in the definition is “identity”.  Specifically: “A brand is the identity of a specific product,  service,  or business.” My colleague  Elka Eastly Vera,  transformative coach and brand consultant, defines it such: “A brand is like soul DNA. It’s what people recognize you for. It’s where the “you of you” meets the world. It’s the essence of your business. “

Jim Moran, founder and manager of Co-Op, a NYC-based branding firm, says, “Brand is really the DNA that defines your company. Branding is about storytelling.  it’s about bringing the DNA to life and creating perceptions.”

When Frank Mahnke, of the International Association of Colour Consultants/Designers says that color is a form of communication and information, he is talking the language of branding.  How do colors, patterns, textures, shapes, forms and images create  ‘soul DNA’, and story?

It took me awhile to realize how much like graphic design and marketing decorative painting could be.  When I worked with the talented graphic designer Dianna Jacobsen, of Jacobsen Design, on the creation of my website, business cards, brochure, and postcard, I went through an in-depth process of determining how I wanted to beam my business, my work, my self, out into the world.

“It’s not just about making things beautiful, but creating an experience for people.” says Dianna, about bringing the “brand” into physical spaces.

When I found myself working with clients ranging from businesses and  organizations to  non-profits and institutions, I discovered that I was helping them do just that through visual, and often verbal elements as well.

Let’s take a look at a few of them who employed the painter’s brush as a tool for communicating their message.

921 Front Street is a historic building dating from 1859, located in the North Waterfront area of San Francisco. Originally a warehouse, it is now a commercial building providing office space. The signage in the lobby is based on the building’s logo, so there is an immediate tie-in to the brand.  The metallic copper and steely silver colors used in the lettering reflect the natural and industrial materials used in the lobby.

Maitri Compassionate Care provides exemplary, innovative, and compassionate hospice care. The Maitri Mover Campaign Donor Recognition Arch above was designed to honor the donors who participated in the capital campaign supporting its present facility. Names of donors are hand-painted onto the glazed surface of the industrial arch which supports the one-time parking garage.  Like 921 Front Street,  the lettering is done in metallic paints to draw the eye to the words, and make them stand out from the background.  Whether said background be black or white, and the words words sparse or abundant, all visual and verbal elements support the branding.

“On the Fly” is a specialty men’s store designed by  Martinkovic Milford Architects.  The broken stripe design suggests stitching, as well as the classic men’s pin-striped suit sold inside. The stripe patten reflects the visual branding image used in the brand’s marketing materials. The “hands on” stripe application both communicates and enhances the store’s established visual message, and is “tailor-made” for the venue!

Also communicating directly out onto the “street”, but in a whole other way, the mural above depicts an imagined “Land of Oshun”, where a host of interacting Oshun figures express the colors, symbols, and attributes of this beneficent and inspirational goddess figure. Oshun Center, a drop-in center for women and their families, is a program of the Haight Ashbury Free Clinics.   “Oshun“ is the name of an “Orisha” or goddess in the Yoruban (an ethno-linguistic group of West Africa), Brazilian, and Cuban religious pantheons.  Oshun’s color is yellow, and her metals are gold and copper. Other symbols depicted in the mural include peacocks and mirrors, reflective of vanity and physical beauty.  Oshun represents life’s joys, and all that makes it worth living, and this is the “soul DNA”, message, story,  brand, of Oshun Center, supported in turn, by the visual language of the mural.

When we think about how everything we see, indeed everything we experience through any of our senses, transmits something, carries and provides associations, and potentially stirs our emotions, we can see just how powerful visual and verbal elements can be in telling the story of our soul, and communicating the soul of our story.

How have You communicated the essence of your own work or business, or that of another,  through the elements of color, pattern, texture and imagery?  What about words, text, or as the brand editor Abby Kerr would say, “phraseologie”?

Please share about the richness of your experience with us here.  We love to hear from You.

Remember, we  are all branding through this thing called Life, together.