Letter to a Young Decorative Painter

Letter to a Young Decorative Painter

25 Years of Painting

Recently I received  an email, the gist of which was the following:

Hello Debra,
I had an opportunity to view your website and I love your work. I commend you on your business. I recently began my endeavor in running my own decorative painting business, only to realize I have no idea what I am doing.
I have the creative background as well as sales background, but have no idea how to find clients.  I was part of Home Adviser, but they have no real category for someone with my skills.
What advice would a creative mind and business owner as your self give a fellow creative mind? I was given the advice to contact someone who is in the same industry as myself from another city  and ask questions,  being that I am not your competitor. I look forward to your response.
Respectfully,
Rene

Now, I don’t know how old in human years Rene is, but I do know that he has just begun his professional journey as a decorative painter, and thus is a “young” one, in terms of business years!

Here is what I emailed back to Rene, with a few additions and modifications, to make it  more useful for You.  It was interesting to review what I have done over the years to create, sustain and build my business, and how much it does take!  I realized this list could be valuable to just about anyone pursuing creative entrepreneurship…and entrepreneurship is always creative!

Hello Rene,

Here are my recommendations:

• Get a good Website, absolutely, to share and showcase your work.

• Start a Blog, focusing on the kind of work you would like to do, etc.

• Network with Interior Designers and Architects, as well as Painters, Paint Stores, and others in the Building/Built Environment field.

• Join a networking group, such as “BNI INTERNATIONAL“, (Business Networking International). (Google it).

• Take an entrepreneurship or business class, or whole program, and put together a Business Plan.

• Have a selection of good-sized Samples, depicting your strengths, and the kind of work you most like to do, most want to do, and from which you think you will get the most business.

• Create brochure, and a postcard, as well as a business card to go with your Site…they should all work together, as your business Visual Identity.
  

• Start an email newsletter, and start building your Mailing List.

• Put your card and brochure in Local Paint Stores.

• Selectively, Do Some High Profile Work, at a Reduced,  or no Cost, for 1-3 Clients…to get your name out there, and showcase your skills and abilities. Have a party to celebrate it, at the job site if you can, when completed.

• Follow Online:  Alyson Stanfield/Art Biz Coach, The Art Business Institute, Artists Who Thrive at Ann Rea Inc., Rebecca E. Parsons at her Artistically Speaking Talk Show on Blog Talk Radio, and Cre8tive Compass Magazine,  and “HOUZZ“.  You can Google and Facebook all of these to find them, and also “LIKE” them on Facebook. Read all posts, and save those that most apply to you and your work in an email folder.

• Get a Facebook Business Page, a  Twitter feed, and a Linked In and Pinterest account, and keep up with them…interact and support others in related fields, and post many images. Share, support, educate, inspire and inform.

• Follow “Seth Godin“ for rich, daily doses information and inspiration. You can research his work  through Google/Facebook. Sign up to receive his daily blog posts in your email inbox.

• Don’t get discouraged. Do something to grow your business every day, and keep plugging!

 

Here is how Rene responded:

Hello Debra ,
What it does in my opinion is simply show support that creative individuals as ourselves are willing to provide one another.  I truly appreciate the advice, and I have already set up a meeting with a client to provide my services at little or no cost, simply to attract his high end neighbors.  If I can ever be of assistance to you in any way, I would be happy to help. I thank you again and I wish you well always.   I would love to share my work with you as well.
Respectfully,                                                                                                                                                                                                                Rene

Have YOU ever looked back at all the things you have done, to establish, nurture, build, sustain, and grow your business?  I am certain that if you make a list you will be amazed at all you have done, and at all it takes. I look forward to elaborating on mine, and going into greater depth with it, for myself and others. It’s a fascinating and rewarding process!

Here’s to all of You creative entrepreneurs!

 

 

TJ’s…and Me

TJ’s…and Me

I am sure many colleagues, fellow artists, artisans, decorative painters, solopreneurs,  “creativepreneurs” (does that word exist yet in our lexicon?)  and many others, can relate to the feeling that I had not so long ago, after a spec visit to a potential new Client.  We love what we do, interacting with people, the excitement of beginning a new project, the creative collaboration with our Clients, the focus, commitment and connections required.  What we don’t love is that sometimes the continual reaching out into the unknown: people, projects, ideas, materials, challenges (the weather, for heaven’s sake!), can at times be momentarily exhausting, even overwhelming.

The feeling can overtake us at any given moment, after a meeting (hopefully not before, or during), unloading supplies, working through the numbers for a bid, or even working on a blog post (not me.. no, never!)

Suddenly, the professional interaction feels demanding, carrying supplies becomes lugging, the numbers seem either too high, or too low, and perfectionism and procrastination rear their challenging heads.

I felt that way recently, when I found myself trying, as we all do, to pull the various factors of a project together to make it work out well for the Client and myself, to say nothing of the associated painting contractor.  I left the meeting, and since Trader Joe’s was  right on my way home, I decided to stop in and do a little shopping, knowing that I always enjoyed the experience.

Why do I always enjoy the TJ’s experience, especially at my “home” store?

Well, for starters, there is the free coffee and samples, an offering  to the weary traveler (ah- customer) ready for a little TLC.  Whether it is a mother with young children clutching her cart, a couple on a budget preparing for a party, or, like me, a working gal needing a break, the TJ’s temple of artisanal eats is there to serve.

And serve me that day it did.  The instant I dismounted my vehicle, traversed the parking lot, and entered the grocery’s hallowed hall, I felt that blast of energy one gets when stepping  into the stream of animated humanity there for but one reason: to gather forth sustenance for themselves and their families, and to have fun doing it.

The sights, scents, and colors (yes, colors ARE part of sights, but so much more, as my colleagues in HUE will attest to…) of flowers, fruits, cheeses, chocolate, (I recommend the Trader Joe’s truffles, to all who are looking for a little something sweet to bring to a gathering), among seemingly millions of other things, all of which I knew I could love, greeted me upon entering.  I made a beeline to the samples station,  reanimated myself with a tiny cup of perky cafe, and snarfed down a thimbleful of something hot and delicious that was being featured, once again thinking, “What an awesome marketing strategy…this great free stuff makes one want to come here, without one even knowing it…one looks forward to the goodies one knows one is going to get!”

Not only that.  The Trader Joe’s “wait staff” is a part of the total energizing quality of the place, at least at the store we patronize.  Fresh and positive, they make you feel as though you are making their day just by being there.   They are just thrilled to share with you where the soymilk is, how many kinds of Parmesan there are, and whether a favorite item is ever going to show up in the store again, or has been discontinued.  After a few interactions with these folks, I felt the tension drain away, and a new lease on life take its place.  After all, how bad can it be, when one can treat oneself to a frozen vegetarian pizza, or stack of salmon patties so reasonably?

If it all is part of a marketing strategy, it is working. Stimulated by the coffee, and nourished by the tasty sample and friendly chat, I was ready to shop, and of course ended up buying more than I had originally intended, which was pretty much nothing.

There are so many business and life lessons embedded in this experience.  First of all, the resonance of a positive experience had already been established by many visits to TJ’s in the past, which drew me to go there expecting to have one again.  I had sense memories of sights, sounds and  tastes that had been enjoyed there.  I knew the whole philosophy of the place is good value in a fun atmosphere.  I knew I’d be fed, both literally and figuratively, in the process of food shopping.

TJ’s gives us a break from our normal routine of constant commerce by offering us up that little treat to keep us going: that sip of coffee, swallow of juice,  bite of something delicious, a smile or a  joke without, ostensibly, asking for anything back.  But what they do get back is something so much more: customer loyalty, continued patronage, and increased sales, just because people have so much fun being there, perhaps walking out feeling better then when they walked in.  Of course, the goods are delivered: healthy, artisan goods of  quality, delivered  at a reasonable price.  Everyone knows what they will get when they go there, and they keep coming back.

This is what we all want from our businesses,  from our lives…a continued commitment in quality relationships, goods and services, something we can afford, and gives us pleasure and satisfaction, something we can, in this precarious world, depend on.  Something that doesn’t disappoint, but keeps us coming back for more.  Maybe keeps us hungry for more.

TJ’s, thank you for being there!  I will continue to learn by your example, and enjoy your offerings.  Now…where’s that vegetarian pizza?