The Wheel of Color

The Wheel of Color

Last week I had the pleasure of teaching a color mixing program for adults at a local library. The “mixed” results were wonderful, and it was thrilling to see the participants get creative with color and the color wheel.

We talked about the vocabulary of color, and I offered the students an overview of some of the most common color terms. Color is a very complex subject, and could be the subject of study over many lifetimes, so I tried to keep it simple and clear, yet informative.

 One of the most important terms is Hue: The “color of a color”. Hue is what we usually mean when we ask “what color is that?“ Hue is the term for the pure spectrum colors commonly referred to by the color names, such as red, yellow and blue. Different hues are caused by different wavelengths of light. But the relationship of light and color (color is actually an “effect” of light) is a subject for a different post!

I also touched upon Chromaticity. This property of color tells us how pure a hue is. That means there is no white, black, or gray in a color that has high Chroma. Often referred to as “colorfulness,” Chroma is the amount of identifiable hue in a color. A color without hue is achromatic or monochromatic and will look gray.

As the students moved around and through the color wheel mixing colors, they discovered how the purity of  a hue effected what could be mixed from it. Some reds are a bit closer to blue, and some to orange. Some blues are closer to purple, and others to green. This effects the hue of the secondary colors can be mixed from these primary colors. Thus color mixing can become a real adventure, a challenge, stupendous fun, and always a voyage of discovery.

Students experienced “saturation” of the colors they worked with. Saturation, also known as “Intensity”,  describes the strength of a color.  Related to chromaticity, saturation tells us how a color looks under certain lighting conditions. A room painted a solid color will look different at night than in daylight.Think about Saturation in terms of pale or weak and pure or strong, NOT light or dark. The terms Purity, Intensity, Saturation and Chroma are often used interchangeably when discussing color.

Mixing Color1 Video

When mixing colors, hues can be desaturated (reduced in purity or weakened), in one of three ways: mixed with white to lighten the value (creating a tint), mixed with black to darken the value (shade), or mixed with gray or the complement to either lighten or darken the value ( tone).

Color Wheel Design Video

Students were given the three Primary Colors: (Paint colors) Red, Blue, Yellow to work with. These are the colors which cannot be mixed or created through combining other colors.

Color Mixing 2 Video

They created Secondary Colors, which are mixtures of each two of the primary colors: Purple (blue + red), Orange, (yellow + red),  Green (yellow + blue).

Color Mixing 3 Video

 We also explored Tertiary Colors which are mixtures of a primary and secondary color next to each other on the color wheel, and contain the names of those colors in their names! The Tertiary Colors are:  yellow-green, yellow- orange, red-orange, red-violet, blue-green, and blue-violet. (For our purposes, we are using purple and violet interchangeably).

Students also learned about Value, or the lightness or darkness of a color. When we describe a color as “light” or “dark”, we are discussing its value . The property of Value tells us how light or dark a color is, based on how close it is to white. For instance, yellow would be considered lighter than navy blue which in turn is lighter than black. The value of a color is also is also related its brightness.

The Face of Color Video

One of the most endlessly  fascinating color relationships is that of  Complementary Colors, which are color pairs  opposite or across from each other on the color wheel. Combining complimentary colors can produce “neutral” browns and grays, as their combination effectively “cancels out” the color properties of Hue, Value and Saturation. The complimentary pairs are made up of one primary and one secondary color, which are directly opposite each other on the color wheel:  blue and orange, yellow and purple, and red and green are compliments.

Above we see how the complimentary pair red and green, as well as blue and orange help this artist to reveal another face of color.

Color is science, but it is also emotional, expressive, and FUN! Find some paints, and start your color exploration… investigate, experiment, explore and experience the power of color to change your state of mind, or even how warm or cold you feel. We can actually FEEL a difference of 7 degrees in temperature, depending on what colors we see and are surrounded by. Such is the power of color. Color is powerful, but don’t forget to play with it, too!

Color: Coming to (the) Terms

Color: Coming to (the) Terms

Hue: The “color of a color”. Hue is what we usually mean when we ask “what color is that?” Hue is the term for the pure spectrum colors commonly referred to by the “color names, such as red, yellow and blue. Different hues are caused by different wavelengths of light.

Primary Colors: (Paint colors) Red, Blue, Yellow: the colors which cannot be mixed or created through combinations of other colors.

Secondary Colors: Mixtures of the primary colors: Purple, Orange, Green

Tertiary Colors: Mixtures of a primary and secondary color which are next to each other on the color wheel:: yellow-green, yellow- orange, red-orange, red-violet, blue-green, blue-violet (For our purposes, we are using purple and violet to mean the same thing).

Complementary Colors: Colors which are opposite or across from each other on the color wheel. Combining complimentary colors can produce “neutral” browns and grays. . The complimentary pairs are made up of one primary and one secondary color: blue and orange, yellow and purple, and red and green are complimentary pairs.

Saturation: Also known as “intensity,” saturation describes the strength of a color with respect to its value or lightness. Related to chromaticity, saturation tells us how a color looks under certain lighting conditions. A room painted a solid color will appear different at night than in daylight.Think about Saturation in terms of pale or weak and pure or strong, NOT light or dark.

In mixing colors hues can be desaturated (reduced in purity, weakened) in one of three ways: mix with white to lighten the value (tint), mix with black to darken the value (shade), or mix with gray or the complement to either lighten or darken the value ( tone).

Intensity: The terms Purity, Intensity, Saturation and Chroma are often used interchangeably when discussing color.

Value: Lightness or darkness of a color, When we describe a color as “light” or “dark”, we are discussing its value. This property of color tells us how light or dark a color is based on how close it is to white. For instance, yellow would be considered lighter than navy blue which in turn is lighter than black.

Tints: A color with white added to it.

Shades: A color with black added to it.

Tones: A color with gray added to it.

Resource

Color Blossoms: Red

Color Blossoms: Red

 Nature’s Paint Brush

Luminous Red in the Heart of Dark

Red Plays Well with Others

In the Night Garden

White to Yellow to Orange to Red to Pink

Red glory, transmuting into pink…then glorious yellow.

The Passion and Life Force of Red

Coming to Terms: Saturation & Intensity

Coming to Terms: Saturation & Intensity

Many of us love to “geek out’ on color…whether it be with tools, materials or terms.  There isn’t always agreement about what each term actually means, and some of them seem to overlap.  Maybe some color terms cannot be neatly tied up in  one definition.

Let’s perceive this post as an exploration, an investigation, and a drilling down into some of the color terms we use every day.  Well, the color terms we may use often, without truly thinking about it, or considering what they mean. Perception…that’s the ticket!  We’re going to take this slowly, step-by-step, working (and playing) through the terms, like Noah’s Ark, two by two. We started at the beginning, with Color &  Hue.  We worked  our way through Colorfulness  & Chroma. Now let’s look at the intertwined concepts of Saturation and Intensity.

Many of us use the term “saturated” often…and the term “intensity” even more. But, what do they mean? is there even an agreement as to what they mean?

Saturation has been described as the strength of a color, the dominance, and/or vividness of hue in a color, the intensity of a color,, the degree of difference of a color from a gray of the same lightness or brightness as the color.  Saturation is one of the three aspects by which a color is described, the others being hue, and value.

We learned that “Colorfulness can be defined as ‘”the degree of difference between a color and gray…and Chroma is the colorfulness relative to the brightness of another color that appears white under similar viewing conditions.”

Saturation may be defined as “the colorfulness of a color relative to its own brightness.”   or “ the degree to which it is different than gray at a given lightness.” Saturation measures the degree to which a color differs from a gray of the same darkness or lightness.”

Thus, the Saturation aspect of a color may be defined as how far is from gray (“Colorfulness”), as regards to the aspect of “ visual perception in which a source appears to be radiating or reflecting light.”, or, Brightness. Thus Saturation relates to Brightness, which relates to to Luminance, which will be discussed in a subsequent post!

We have ascertained that “unpacking’ these Color Terms is akin to a a tongue-twister AND a brain-teaser!

To desaturate, (lessen saturation, or make less intense, give the appearance of being less strong, or, less full of, color) in a subtractive system, such as paint color, gray, black, white, or the complement (the color opposite on the color wheel) of the color in question can be added.  All will serve to lessen the intensity, strength, “purity”, concentration, and / or colorfulness of the color, and thus make it less saturated.

The term “Intensity” is often used interchangeably with “Saturation”, by painters and others.  I prefer to think of the term “Intensity” as a descriptor or adjective of “Saturation”.  “ Also known as “intensity,” saturation describes the strength of a color with respect to its value or lightness. What that means is a color’s saturation is the degree to which it is different than gray at a given lightness. For instance, colors near middle gray are relatively unsaturated compared to brighter, more vibrant colors….”–http://www.colorcube.com/articles/theory/theory.htm

“….saturation tells us how a color looks under certain lighting conditions. For instance, a room painted a solid color will appear different at night than in daylight. Over the course of the day, although the color is the same, the saturation changes. This property of color can also be called intensity. Be careful not to think about SATURATION in terms of light and dark but rather in terms of pale or weak and pure or strong.”—http://www.colorcube.com/articles/theory/glossary.htm

Remember, Saturation is related to brightness, light, and luminance.

Well, I hope your brain is not completely scrambled! It may be time to take a deep breath, relax, let our minds unwind, and take a moment to simply enjoy and revel in color…and saturate our soul and senses with it…pure, intense and full.

Crawling the Wall: The Making of a Mural

Crawling the Wall: The Making of a Mural

Lest you think that only smooth interior walls or whitewashed exterior ones can provide the surface for mural magic…let me set you straight.

What is a mural ?  Related to the French word “mur”, meaning “wall”, the term “mural” is derived from the Latin mūrālis, which means “of a wall”, derived from the Latin mūrus, or…WALL!  And…there are so many kinds of walls…

Some sport a trellis, such as the wall I was to paint for my client, Maureen.

This was her view through her kitchen window, in a neighborhood that is often permeated in dense fog.

Well, picturesque though it might be…the trellis had to go.

Underneath, the corrugated texture of the wooden siding posed another painting challenge.

Maureen’s contractor and landscaper, Greg Spry of  Spryscapes had designed a bench for the deck, so the mural needed to work with it.

The deck opened out directly from the living/dining area, which informed the mural’s color palette.

I also took inspiration from the colors, textures and patterns of pillows, textiles, artwork, and other details inside,

as well as from Maureen’s business card.

She loves flowers and plants, and with that fog,  they can be challenging to grow and maintain on the deck.

Taking a cue from the wall’s trellis “history”, I designed a composition of curving vines, punctuated by big splashes of brightly colored blossoms, and made it to-scale.

On a rare lovely, sunny day, I set up a little outdoor studio right on the deck , and set to work.

The essentials: mockup, palette, and rags.  Oh yes…the paints are out there too.

I began with a rough chalk outline on the wall, closely following the design depicted in the mockup.

I laid in the underpainting for the leaves , “vines”, and and stems, over which the other colors would go, in a cool green hue.  I had cut stencils (incredibly useful!) in varied sizes for the leaves, and adhered them to the side wall with blue painters tape in-between color applications.

Next came the underpainting of the flower blossoms in a brilliant yellow.

All the paints used are artist’s  acrylic designed for mural painting, which I bought at the Precita Eyes Muralists Community Art Store in San Francisco.

Next, I laid in the other colors, and added details, complexity and depth with layers of color that shifted in value from dark to light and back again.

I used sets of strongly contrasting complementary colors to add energy, intensity, “pop” and vigor to the design.

I disregarded the edges of the strips of siding, and its corrugated texture, and painted right over it and into its texture, applying layers of slightly watered down paint to the painted surface to fill each area, and give the sense of unbroken blossoms of color dancing across the wall.

Maureen’s painter had base painted the wall in a neutral color, which made the technicalities of my task easier, as his efforts helped to unify the surface.

The idea was to create a rhythm, and feeling of movement, color and pattern across the wall.

The colors would change with the light, but always add a

sense of whimsy, magic and joi de vivre to the deck and to the home,and to animate it,

all the way to the end.

(Of course the painting is varnished to protect it from those foggy elements.)

  Now Maureen has a magical, motion-filled garden to look at when she raises her eyes from the kitchen sink, and looks out the window to  the deck. These are flowers that don’t require watering!

Here’s to the bon vivant, Maureen, Cheers!

 

 

Color: A Balancing Act

Color: A Balancing Act

We have all had the experience of sensory overload..as well as sensory deprivation.  We may experience overload when entering an environment filled with loud sounds, bright colors, an array of patterns,  and a variety of textures…to say nothing of what we may be sniffing, tasting or touching there.

We may experience sense of deprivation when a space is too quiet, neutral, bland, uninteresting, and feels just plain boring.  We know something is “wrong”, but we may not be able to put our finger on it, literally speaking, especially if there is a dearth of textures, colors, patterns, and other visual stimuli.

Although our tolerance for visual complexity and variety, as well as unity and coherency varies from person to person, we do expect, and maybe even need, our senses to be stimulated to some extent at all times. Perhaps we are experiencing this through dreams while we are sleeping!

Not surprisingly, even our health and physical well-being can be affected by exposure to over or under-stimulation. Extreme unity, or monotony, can result in restlessness, irritation, a lowered ability to concentrate, wandering attention, and an overly strong emotional response.  Extreme complexity/variety can result in higher blood pressure, pulse rate, and muscle tension.  Not a good thing, as we can probably all agree.

Knowing this, our job as color consultants/designers becomes charged with even greater purpose and meaning…how to create environments of balance (which doesn’t mean symmetry or the sum of equal parts, which might become monotonous), which support both our physical and our emotional well-being, as well as the function of the spaces themselves, and even our life’s purpose!

Before we get either too lofty, or too weighty about all this, lets look at some color designs and palettes that achieve balance in a variety of different ways. I hope to continue to investigate, explore and disseminate the subject of color balance in further posts. Have fun!

A nearly monochrome palette relieved by creamy white trim can be stately and restful, especially when enlivened by a multitude of decorative detail.

Even a deep, rich, dominating hue such as a  burgundy purple can be set off by accents of an even deeper value. The dramatic shift to white in the trim frames a building that the owner wanted to simplify and streamline, while still acknowledging  its details.

A slight amplification in field color from the original,

 makes this building more satisfying to look at, as it is more “complex”(contains more color) . The addition of a dark accent color on the window sashes, and a more intense door color add variety, which also increases complexity, and protects against visual monotony.

The temptation to “go color crazy” on this magnificent Queen Anne Victorian could have created so much complexity, that our attention may have been distracted from actually seeing and enjoying its beautiful period details, such as the shift in shingle pattern, decorative insets, and dentils.

Instead, by limiting the colors to a set of resonant neutrals (field color, field color 200% formula and off white trim color), and adding accents in earthy hues of complimentary sage green and brick-red with just a touch of gold leaf,

we are not so overstimulated by too much variety, and can actually take in and enjoy the details, colors and shapes that integrate to create a unified whole.

The complex but neutral beige body color, and white trim are punctuated by a rich red service door, a singular detail on this building, which has very little embellishment, or even trim.

As the owner wanted to reduce the possibility of visual complexity, subtle interest is brought in by the use of a slightly darker and more intense foundation color, which grounds and visually supports the structure. Thus both over and under-stimulation are avoided, and we experience enough visual simulation to provide a pleasing experience physically and emotionally.

The size, style,, “stateliness” and foliage around a structure can influence color design choices, as well as how much its body is broken up  by its trim. Here the deep blue-green color of the house body is significantly relieved by the crisp white trim and garage door, as well as bright green foliage, which becomes a color accent or counterpoint to the dominating blue and white. As the building reads  tall and thin, our eye is drawn upward to the sky, which completes the picture. Not seen here is the warm brown accent color used on the planters in both the entry way and back patio, which provide  contrast to the blue and green, and complete the triad of blue, green and brown “nature’ colors.

A unified palette can make a building stand out…even if it doesn’t contain an extreme shift in accent color. Our richly hued “old  burgundy” beauty commands the street view here.  All  the more regal for being contained and restrained in color variety, the palette is retrained yet fun, making a statement without overwhelming our senses. The building itself serves as an accent for a block dominated by pale, nondescript and rather unimaginative hues.  Maybe, stimulated, but not overstimulated by our royal example, the neighbors will be inspired to follow suite and add more local color!

If You are feeling either over, or under-stimulated in your environment, try experimenting with adding or subtracting color, pattern, texture,  changing the value (light to dark), or intensity/saturation (brightness) of the colors, changing your accent color to the compliment of the dominant color in the space, or if there is no dominant color, creating one.

You may just find yourself feeling better on all fronts!

Until next time…wishing you balance, variation, complexity, unity and coherence in your Life!

Color Blossoms

Color Blossoms

Floral Inspiration for Color Palettes, Choices, and Combinations

Red, yellow and blue…the classic primary palette with a twist…the colors are warmer and lighter than “true” primaries…with the blue leaning towards the turquoise, the red to the orange, and the yellow a paler tint.

Red and black together can signify hatred, but not here.  The illuminated orangey-red flower hue,  the addition of green in the background and calming quality of the surrounding earth make this an energizing, and somehow ethereal combination.

Analogous colors  are next to each other on the color wheel, such as, yellow (a primary color) and orange (a secondary color). Because yellow is a part of orange, and red is a part of both orange and purple, there is an immediate harmony and relationship  between these colors.

Purple and orange are both secondary colors, which as mentioned above, share red as a “parent”.  With the surrounding green leaves, all three secondaries are represented, providing both balance, and visual interest.

We don’t speak of a “pale” red.  When red becomes lighter in value, tinted with white, it becomes pink. The strong intensity of  the  pink rose swathed in not quite complimentary green leaves is softened by the dots of yellow to one side of it, which relieves both our mental attention and our physical eyes.

  The yellow and orange “bouquet”, analogous colors again adjacent on the color wheel, rise out of a mass of green.  All three of which hues share yellow in common. The parchment and brick colors of the building serve as a harmonious backdrop, and do not compete with nature…

Blue, white, green…the colors of nature. Sky, clouds, and plants, with a slight yellow center in view.  Sunlight?  Think Greece, the Aegean Isles……the sea, the sky, white buildings in the distance, and a bright yellow sunflower flaunted by green pines.

Here, “black” earth surrounds brilliant yet tender hues of yellow, pink, red, and purple. Red and green are compliments, as are yellow and purple…thus providing the tension and the attraction of opposites.

Yellow has a direct relationship with green, being one of its “parent” colors, along with blue. The lighter value and greater intensity of the yellow above makes it pop, amidst the green.

A group of related colors, (hues of orange, including the brick wall) all have yellow in common, as do the green leaves.  The variation in value, intensity and tone of the colors, (and differences in texture of the natural, and made-made surfaces)  creates  visual interest, and  their inter-relatedness creates harmony,  thus a pleasing balance is achieved.

Tints of warm, edible-looking orange contrast with green leaves, which reflect the warmth and ruffly quality of the flower!

Our eye is led around the white on red table top, up the bright red vase, and into the glories of burgundy, violet, yellow and white, with some refreshing yellowing-green blossoms thrown in for good measure.  White softens the scheme, and relieves the richness of these very saturated colors. The red, burgundy and violet share red in common, the yellow and green, have yellow in common, the green and violet have blue in common, thus there is both contrast, and relatedness among the colors. The bright red is  the strongest in chroma, and draws our eye in and up to the floral arrangement.  The combination enlivens and energizes the table, the space, our appetites, and our minds, without overwhelming.

What color palettes for Your home, business or other spaces have been inspired by the glories and the subtleties, of nature?

Where  and how does color blossom for YOU?

ColorSlices

ColorSlices

It’s summer, and we are treated to wonderful slices of watermelon…honeydew,  peaches and plums.  “Synesthesially” speaking…we can almost taste the vibrant colors

The colors of summer are rich and varied…so why not treat ourselves to some rich and juicy slices of color life…from across the functional spectrum?

I offer up a visual feast…a treat for the eyes, and all the senses…some of my favorite ColorSlices that celebrate the exuberant, varied, and energetic qualities of hue to delight, enliven and awaken!  Enjoy!

Carry your Candy…Gum?

Wear your Symbols!

Pursing…

It’s a Shoe-in

Sunset…Inside!

People Power Tower

People Power

Take One

Take Two

What “ColorSlices” have inspired YOU of late?

If You feel so inclined, please share them with us here.

We love to hear from You…

Remember, we are all slicing our way through this colorFULL thing called Life, Together.

Brand of Colors

Brand of Colors

A recent color consultation and analysis got me thinking…about why we choose the colors that we do.  Of course we can analyze, assess from various vantage points, provide argumentation to support our choices…but really, why do we just feel like some colors  and combinations of colors are just “right” for a particular purpose, venue or view?

I think it all comes down to how a color “makes us” feel.  What emotions, and sensory reactions we have when we gaze upon that part of the light color spectrum that is NOT absorbed by the surface we are looking at.

Take green, for example, specifically the fresh, bright hue of green the Client of my marketing colleague, (who had brought me in to analyze, assess and consult on her client’s color choice, and suggest a tandem hue) was drawn to.

Some of the associations with green include Life, Growth, Nature, Springtime, Immortality, Hope, and Resurrection. Not bad for a “secondary” color!

Green “sounds” soft to shrill, “feels” smooth to damp, “tastes” and “smells”  juicy, sour, or tangy, and

can be “cooler” or “warmer”, “heavier’ or “lighter” depending on the ratio of its components,  yellow to blue.  Energetically, green relates to the “Heart Chakra“,  representing love, sympathy and  harmony, and influencing the heart, and the thymus gland.

What might one put with green, a bright, fresh green, that wouldn’t contrast with it so greatly as to change its character?  Although green and its complement red (or even pink) are a dynamic duo, unless associations of Yuletide, India, or the tension of opposites are desired…another choice must be made.

Hmm…green and orange, green and purple or violet…still too dynamic…as both of these secondaries have red in them.  Yellow would be too similar to the Client’s chosen green in warmth and temperament, containing too much of light and bright and luminous and warm.  Yellow, I felt, would  compete with the green, and not provide the contrast necessary for visual interest.

The Client’s brandmark is a penguin…ah…images of sea and sky emerge.   I ‘saw’ a Teal Blue…that would contrast with the green as a hue darker in value, and provide a coolness that would more subtly offset the bright and warm green,

Blue and green both associate with Tranquility and Peace.  They both suggest aspects of nature.  Blue relates to the Larynx Chakra.  It stands for Religious inspiration as well as creativity, language, and communication, (the Larnyx is often referred to as the “voice box”!), and it influences the Thyroid gland.

Blue “sounds” distant, or soft, it “feels” smooth, it “tastes” and “smells” odorless or fresh, to salty.  It’s perceived “weight” tends to the heavier, and more solid, it’s “temperature, to the cool.  Blue ‘s associations include nobility, contemplation,  truth, spirituality, wisdom, dignity, trustworthiness, value, calm, security, poise, reserve, sea and sky.

We can imagine then, when we put blue and green together, that the effect will be refreshing, and  “natural”,  both warm and cool,  embodying the warm, harmonious heart of love, and the inspired, creative communication of  language, symbol, and of course, color!

If You would like to know who wrote the book on color consultation and design, please investigate the International Association of Colour Consultants/Designers, and the writings and teachings of Frank H. Mahnke.  There is a whole world of color exploration awaiting You out there…and within!

To hear more about color choices and analysis, the how and the why, tune into my Color Muze on  Artistically Speaking Talk Show with Rebecca E. Parsons.

Give it a try…turn YOUR senses on and rock Your world, with Color!

If You feel so inclined…let us know how You do it!

Color for All Reasons I

Color for All Reasons I

We have so many situations in our lives when we are called upon to make color decisions.  Whether it be for our homes, our appearance, our mode of transport, our creative endeavors, our web presence, or our work….the colors we choose play a huge role in our lives.

Our color choices both express us…from the inside out, as well as affect how we are viewed..from the outside in.  Thus in our creative expressions, the “branding” of our businesses, and the sum total of our visual identities, color is a defining factor that communicates who we are, where we are at, and who we aspire to be, simultaneously.

I  recently had the opportunity to work with a beloved colleague who needed a color consultation for her marketing client.  The color purple had been chosen for the client’s logo, but my colleague thought the purple hue could be tweaked a bit, and wanted both a suggestion for a color to compliment the purple, as well as information on the meaning of the recommended colors.

After reading about the client and her business, and viewing the logo and the initial color of purple chosen, I knew the appropriate compliment was just that, the compliment of purple: yellow (well…gold/ochre tones of yellow).  Complimentary colors are those opposite each other on the color wheel, and just like black and white these dynamic duos set each other off, and well, compliment each other!

I know that blue would be too cool, and too close to purple, as it is one of its components. The same for red. I knew orange would be too bold with the purple, and green too varied.  All of these could be beautiful combinations, but not for the purpose we were trying to achieve, the communication of the client’s brand, or as I like to think of it, her essence; that which she has to offer.  It had to be gold…in an earthy, ochre tonality.  One way to tone down, or “kick back”  (bring down the intensity and brightness) of a color is to add a quotient of its complement, or opposite…in this case, purple!

I also recommended warming up the cool, ethereal shade of purple initially chosen by the client by upping its quotient of red, which would work well with the earthy tone of gold/ochre I suggested.

The meaning of the recommended colors was accessed from a number of vantage points, in regards to everything I was given to understand about the client, her message, her intentions, her history and life experience, her current situation, and future intentions, as well as her hopes, plans and purpose.  The colors had to reflect and communicate all of these, and feel completely authentic to her as well.

Please tune back in next week for part two of our series Color for all Reasons, and learn about the meaning of the colors for this very special client and her business. You can learn how You  can access the  colors that you choose from a variety of perspectives, that can illuminate, support and enrich your color choices, and hopefully make them less agonizing.

What color choices have YOU had to make lately, and how have you made them?

If You feel so inclined, please share about them with us here.

We love to hear from you.

Remember, we are all adding color to this thing called Life, together.

Thanks for joining us on the journey…