Strike Me Pink…You Feel Me? Color Associations & You

Strike Me Pink…You Feel Me?

  Color Associations & You

Hello Gentle Readers of Artissima!  I am Debra Disman, your friendly Color Muze, here to share tasty tidbits of color wisdom…from here, there and everywhere.  (If you would like to know about the relationship between color, and taste..please check out previous posts on SYNESTHESIA, and….Synesthesia!)

April 15, 2012,on Rebecca E. Parsons wonderful, and inspiring  blog talk radio “Artistically Speaking Talk Show” ,  our Color Muze   found me in colorFULL convo with Rebecca, and her two highly cre8tive guests,  Deb Thompson, and Christy Gossett ; bloggers extraordinaire. We had a fun romp through a serious color association study, that I learned about from Mr.  Frank H. Mahnke, my instructor at the IACC-NA ( International Association of Colour Consultants/ Designers North America).  The  color skinny, as per this study?  Color associations may indeed be cross cultural…even universal, within a certain range, of both colors, and cultures.  Meaning that…in this study, the majority of participants had similar color associations.  What were they?  Well…please peruse my take and interpretation  below, and let the fun, and fascination, begin!   Less verbiage…let’s let “Les Couleures” speak for themselves!

Red   =   Love

Wouldn’t you know it?  (Heart, blood, life force, et al…)

However, when paired with black, the love may change to hatred…oh dear.

However, this may shift depending on the proportions of red to black, and the addition of another color, such as white.

The human presence, also may alter this association!

The obvious associations with sky and water seem to compel us to associate the color blue with peace and tranquility.

As well, green, with its relationship to springtime,  plants, and the rejuvenating life force of nature.

Although white may be the color of mourning in some cultures, the majority of participants associated the colors black and gray with mourning and sorrow.  Here the effect may be mitigated by an undertone of life giving green, paired with  fresh creamy trim.

The most common color associated with “happy” in this study was yellow…with orange coming in second.

What comes to mind when YOU think of orange? The color of joviality…[“French, probably from Italian giovale, from Old Italian, of Jupiter (regarded as the source of happiness”; from Latin joviālis of (the planet) Jupiter, considered by astrologers to foster good humour),

Warm oranges may be associated with appetite, and can be used effectually in kitchens and dining areas.

Here, the radiant, embracing orange wall and ceiling of this living room veer towards the yellow, or golden, also associated with “jovial”.

Fresh clear life affirmative green…no surprise that “LIFE” is a big association!

Slightly toned down, but still radiant!  Life Force…here we come!

Light-filled yellow…no orange here..with luminous associations.

More luminous-ness…an exterior faux finish featuring a deeper-valued texture over a lighter base,

popping on this building against an azure blue sky.  Yellow = sun/sunshine = light = luminous, indeed.

Speaking of blue…blue and violet associate with “noble”.

Noble blue door…this one does make a statement.

Purple has long been associated with royalty…and has been the color of royalty, or the “highest” of “noble blood”.  To obtain this once rare color, a fair amount of effort once had to be made.

“The actual color of Tyrian purple, the original color purple from which the name purple is derived, is the color of a dye extracted from a mollusk found on the shores of the city of Tyre in ancient Phoenicia (present day Lebanon) that in classical antiquity became a symbol of royalty because only the very wealthy could afford it. Therefore, Tyrian purple was also called imperial purple.“ (See Article).

Nature arranges colors so beautifully…in ways that delight us, and make our hearts sing… might her “color associations”  be the same as ours?

 What colors do YOU associate with “love”, “hatred”, “peace/tranquility”, “sorrow/mourning” “happiness”, “joviality”, “life”, “luminous”. or “noble”?

If you feel so inclined, please share them with us here.

We love to hear from You.

Remember, we are all color associating with this thing called Life, together.

Color for All Reasons II

Color for All Reasons II

The “meaning” of color can be assessed from a number of vantage points, and it can be fascinating to view your color choices through several lenses.  In this way you can determine which colors and color combinations are most appropriate, powerful and effective for your purpose.  Each “lens” approaches color from a different discipline  and can be effective in getting you where you want to go.

From an energetic point of view, in the chakra, or energy center system, violet is associated with the vertex chakra, and influences the pituitary gland. It stands for wisdom and spiritual energy.

Yellow is associated with the solar plexus chakra, and influences the solar plexus and the adrenal body.  Representing knowledge and intellect, is also the seat for tension.

The physiological and psychological associations of color can be complex, especially in the case of a mixed color such as purple (created of blue and red), but remain remarkably consistent across cultures.

Purple encompasses the strength of red, and the integrity of blue.  It symbolizes internalization, depth of feeling, dignity, wealth, mysticism, and magic.  As we know, it is associated with royalty, and exclusivity.  Purple can be mournful, lonely, pompous, conceited, unsettling, degenerate, morbid and narcotic, and can appear strict when dark.  Closer to red, purple can  become sensual, seductive, secretive, sweet. cosmetic and intimate.

Yellow, on the other hand, reflective and luminous, has been declared the happiest of all colors. It is associated with cheerfulness, high spirits, the life-giving properties of the sun, symbolic of a bright future.  Representing hope and wisdom (remember Apollo, the sun god, and his golden hair), it expresses expansiveness, communication and activity, However, when  too strong, yellow can become glaring and egocentric.  When paired with black, it can express danger in nature.  Think bumblebees!

From a sensory perspective, colors can evoke other senses, stimulating “cross talk’ between the senses, explored in previous posts about the phenomenon of “Synesthesia“,  or the “Unity of the Senses”.

For example, the color purple associates with deep sounds, in a minor key.  Its association with touch is velvety, and its “taste” (and “smell”  is heavy and sweet. Weight-wise, it “feels” heavy, while its ‘temperature’ tends to the cool.

By contrast, yellow ‘sounds’ like fanfare, and a major key.  It’s tactile associations are smoothness and silkiness, or sandy and crumbly when more ochre, or earthy.  It’s taste and smell associations are sour, its weight light, and its temperature warm, as you might expect from the “happiest of all colors” which evokes the sun!

What associations do You have with the colors purple, violet, yellow, gold and ochre?  Have You used this set of compliments in any aspect of Your life?

Are Your yellows luminous, sour, light or cheerful?

Are Your purples velvety, magical, sweet or narcotic?

Are they both wise? (!)  What have your colors done for You, and Your life?

If You feel so inclined, please share about it with us here.

We love to hear from You.

Remember, we are all coloring our way through this thing called Life, together!

Is Your Color Centrifugal or Centripetal?

Is Your Color Centrifugal or Centripetal?

Recently, during our Color Muze segment, on Artistically Speaking Radio, we discussed the fascinating phenomenon of centrifugal and centripetal action and complexity, as color designer and expert Frank Mahnke, of the International Association of Color Consultants/Designers,  terms it.

The concept of  centrifugal and centripetal action and complexity in this context,  is related to using color to create a mood, to support the function of a space. In essence, we create moods through use of color (and pattern), and we can support (or not) the function of a space by the colors and patterns we use in it.

Centrifugal action, derived from the Latin centrum, meaning “center”, and fugere, meaning “to flee”, does just that: directs our attention out and away from the center, or, our inward center, and towards the environment.  Warm color, with high luminosity, (” emitting or reflecting usually steady, suffused, or glowing light “), has a centrifugal effect, and can help to create bright, cheerful, animated environments, conducive to activity, and conviviality, such as Living and Dining Rooms!

Centripetal action, by contrast, from the Latin centrum “center” and petere “to seek, is associated with  inward direction, and can relate to contemplation and concentration. Cooler and softer colors, with less luminosity can produce a centripetal effect, which can in turn increase the ability to focus and perform demanding intellectual or visual work.  Or, relax, sleep or bathe!

Strong color contrasts will create excitement in a room,

while less contrast will feel more calming, as in “tone-on-tone” pattern.

The contrast of a dark and cool color, with a light and bright one can create animation and excitement in a space through contrast, while the colors themselves express restraint and dignity,

creating a fitting  (pun intended) mood for a sophisticated retail space.

Less color contrast, yet high warmth and luminosity, can create a contained aliveness,

“apropos”  for an entryway that is meant to be both welcoming and elegant, calming and warm.

By contrast, strong pattern and related colors can perk up even a small space,

without overpowering it, and distracting from its function!

In summary, when choosing colors for an environment, the function of that environment should be taken into consideration, and color’s ability to focus our attention inward or outward used to its full potential.  The warmth or coolness, luminosity, strength (or chromaticity) of a color, the contrasts between colors, and the use of pattern will have a significant effect on the perceived mood of any space, and thus on our ability to use that  space, and function in it to highest capacity.

Centrifugal and centripetal action and complexity is another example of the inherent power and effect of color, and how we can harness it to support and improve our lives.

Take a look around at YOUR color schemes.

Is Your Color Centrifugal or Centripetal?

If you so choose, please share about it with us here.

We Love to hear from You.

Remember, we are all trying to get centered in this thing called Life, together.