Still Raving About Rivera

Still Raving About Rivera

Diego Rivera: Mexican Artist/Muralist

Born in Guanajuato, Mexico, December 8, 1886, died November 24, 1957, Mexico City

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Diego María de la Concepción Juan Nepomuceno Estanislao de la Rivera y Barrientos Acosta y Rodríguez, known as Diego Rivera was a famous Mexican painter and the husband of artist Frida Kahlo.  He is known for his murals painted in “Fresco” style executed in Mexico, as well as the United States. A mural is artwork painted or applied directly on a wall, ceiling or other large permanent surface, and as you can see, Rivera’s murals are huge, and very detailed, and designed to work with the architecture of the building they are part of.

 tohyf_RIVERA2Frozen Assets. 1931-32
Fresco on reinforced cement in a galvanized-steel framework, 93 ¾ x 74”
Museo Dolores Olmedo, Xochimilco, Mexico

When he very young (he begins to draw at the age of three), Diego Rivera loved to paint, so much that his father covered a room of their house in Guanajuato with paper so that the child could paint all over the walls. Diego says that it was in that room where he created his first murals.

Rivera received his formal art training in Mexico City, and in 1907, then studied in Spain, France, and Italy on scholarship.  He returned to Mexico some fourteen years later, and along with the artists José Clemente Orozco and David Alfaro Siqueiros,  became a leader of the Mexican Mural Movement that became popular after the Mexican Revolution. His murals showed native Mexican culture and heritage, working people, and dreams for the future. Diego Rivera connected making art with history, technology, and progressive politics.

During the 1920s Diego Rivera helped to create nationalist painting style in Mexico called Social Realism”, an international art movement made up of artists who show the poor and working classes, and whose artworks often criticize their living conditions.

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“Part Of Diego Rivera’s Mural Depicting Mexico’s History”, 1929 – 1945
Also Called: “México en la historia, perspectiva: El campesino oprimido”, 1935.
Near Left Staircase. Palacio Nacional. Mexico City D.F. México. (Fresco)

His murals were painted in a Fresco (“FRESH”) style, using water and pigment, which creates color, on fresh wet plaster, so the painting becomes part of the wall.

“In his best mural paintings, he (Diego Rivera) merged past, present, and future into dense, crowded visions of an essential Mexico. He drew on Mexican history, folk art, the discoveries of archaeology and other sciences. He … made something that was not there before: a unifying, celebratory image of Mexico. In his art, he unified a people …. He said in his art: you are all Mexico.”-George & Eve DeLange

Rivera’s murals were well-known in the United States by the late 1920s and he became one of the most popular artists in the US by the early 1930s.  He was asked to create three murals in San Francisco,  was invited by General Motors to create murals at the Chicago World’s Fair; and he painted murals at Rockefeller Center and the New Workers School in New York.

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“The Making of a Fresco Showing the Building of a City”, 1931, fresco, San Francisco Art Institute.   It is a mural about murals and because it represents Rivera and his assistants creating the mural itself.

Diego Rivera with Wife Frida KahloRivera was married three times — most famously to the painter Frida Kahlo.

tohyf_RIVERA7     “Retrato de Diego Rivera” / “Portrait of Diego Rivera , by Frida Kahlo, 1937, Oil painting on wood

“An artist is above all a human being, profoundly human to the core…” –Diego Rivera

Letter to a Young Decorative Painter: In-depth

Letter to a Young Decorative Painter: In-Depth

WEBe

In my last post, Letter to a Young Decorative Painter, I shared a list of tips and ideas, advice and recommendations that I had sent to a “young” decorative painter…IE, someone new to the field, who is just starting out, and trying to get clients and build business.

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How interesting it is to look back, and see all the things we have  done along the way to learn, develop, grow, sustain and thrive as an artist, entrepreneur, small business person, and member of the “creative class” and service industry.  A more in-depth look at my list seems in order.  Maybe it will open some doors for others, wherever they are in their career.

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  • Get a good Website, absolutely, to share and showcase your work. Absolutely essential. Anyone, anywhere needs to be able to access images of your work, your contact information, bio, and references, referrals, and testimonials.  I use my site as my online portfolio, calling card, tool of communication, and catalog! Start small, and develop your site as your business develops. WordPress sites are lauded as being user-friendly, and offering you the ability to update your own site, which can be a boon! You can choose to depict the kind of work you most wish to be hired for, and steer whoever looks at your site in that direction.

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  • Start a Blog, focusing on the kind of work you would like to do, etc. Many advise that having a blog is also essential in today’s entrepreneurial world. That may be, but only if you post on it  regularly! A blog also can be a tool of communication, a marketing tool, a place to develop ideas and attract audience, followers and colleagues as well as clients, and even create outlines and drafts for other writing projects. I have found that planning specific time each week to post helps get it done. You may want to focus your blog, or a series of posts on specific subjects, or aspects of your business.

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  • Network with Interior Designers and Architects, as well as Painters, Paint Stores, and others in the Building/Built Environment field. Networking is key, and there are many ways of doing this, in person, online, by referral, formally, and informally.  As a decorative painter, muralist and faux finisher, you may find great resources at your local paint store, design center, or design district. You may want to do some demonstrations of your paint store’s product, offer to do signage, or other small project for a designer or architect whom you admire, and would like to work with, or for a favorite charity, non-profit, or organization. Whatever you do, make sure you have plenty of business cards, and other print material handy to post, and pass out to anyone you want to connect with, or to those who may know others who could use your work.

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  • Join a networking group, such as “BNI INTERNATIONAL“, (Business Networking International). (Google it). The “BNI” model is a group that meets weekly, consisting of one person only from any profession, with the purpose of referring clients to each other.  Many skills, and challenges are inherent in the process: defining your business so that you can share about it to the group, presentation, listening and supporting others, volunteerism, and interaction, to name a few!  A tremendous learning and development experience, on both a personal, and professional level.

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  • Take an entrepreneurship or business class, or whole program, and put together a Business Plan. Entrepreneurship classes, programs and studies are becoming much more prevalent in our society, and educational systems. You can learn how to create a business plan, and put money, marketing and management mojo to work, in the company of like-minded individuals. looking at your numbers, putting your goals and objectives down on paper, presenting to a group, learning about others’ business plans can be stimulating, clarifying and sometimes startling, but always educational and growth-inducing!

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  • Have a selection of good-sized Samples, depicting your strengths, and the kind of work you most like to do, most want to do, and from which you think you will get the most business. What is the work you most want to do? Are strongest in?  is most sought after by the potential clients that are most sought after…by you? Create a set of samples, and a way to present them, so you can share with others your abilities, and what you can produce. You are in a visual business, so help potential clients imagine how you could transform their environment through your work.

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  • Create brochure, and a postcard, as well as a business card to go with your Site…they should all work together, as your business Visual Identity. Put your card and brochure in Local Paint Stores, and other appropriate venues! This is another arena where you can have fun, and put your color, design and graphics skills to use. it is not possible to do it all, and especially not well, or to professional standards, so enlist the expertise of  recommended / vetted and true graphics/web designer to work with you to develop a visual identity system that does you and your work proud. Your web and print presence are your visual calling cards, so make sure you present yourself at your best, and in the way you truly want to be seen.  Dianna Jacobsen, of  Jacobsen Design is a superb graphic and web designer who can design for clients based anywhere on the globe, and does.  Once you have your visual identity, put it out there…put it everywhere!

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  • Start an email newsletter (it can be simple) , and start building your Mailing List. Use your postcards! Keep in touch with your clients, potential clients, colleagues, associates and networking partners through digital and analogue means.  Email newsletters, blogs and social media can be a great way to stay in touch, but never underestimate the power of a beautifully designed card or stationary, and the handwritten word!

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  • Selectively, Do Some High Profile Work, at a Reduced,  or no Cost, for 1-3 Clients…to get your name out there, and showcase your skills and abilities. Have a party to celebrate it, at the job site if you can, when completed. If you are not yet known, move to a new locale, change the focus of your work/practice,  or have a great opportunity to support a cause dear to your heart, or for an entity that you want to connect with, consider doing a carefully selected and thought-out project that will gain you some visibility, recognition, and contacts, as well as give back to the community. Do not get into a long, costly, back-breaking job that will require elaborate scaffold or expensive materials. Consider something attainable, affordable, and impactful, and then use your communication systems to draw attention to it , create credibility, and potential referrals.  Ask the recipient of your efforts for a referral, testimonial or reference, and try to build your business from their. Most importantly, pick a project you will enjoy doing, and let the love show through!

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  • Get a Facebook Business Page, a  Twitter feed, and a Linked In and Pinterest  account, and keep up with them…interact and support others in related fields, and post many images. Share, support, educate, inspire and inform. Develop your online presence with care, remembering that as is stated in the wonderful film “The Social Network“, “The internet isn’t written in pencil, it is written in ink.” meaning that, assume that whatever you put on the web is there forever, for any and all to see.  So, present yourself truthfully, and as you wish to be seen…hopefully there is not too much of a disconnect between those two (!), and give to others, while spreading your own word and image.

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  • Follow “Seth Godin for rich, daily doses information and inspiration. You can research his work  through Google/Facebook. Sign up to receive his daily blog posts in your email inbox.  Pithy, rich, down to earth advice on anything and everything related to marketing, entrepreneurship, creative business, and more. Easy to read, yet resonant, such that you can reread his words many times over.  Enough said…read his generous work!

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  • Don’t get discouraged. Do something to grow your business every day, keep on  plugging, and, don’t forget to help others and give back!!I would love to hear how You are doing in the comments section! Thank you for reading, thinking, considering, and creating.  Bestest wishes!

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Letter to a Young Decorative Painter

Letter to a Young Decorative Painter

WEBa25 Years of Painting

Recently I received  an email, the gist of which was the following:

Hello Debra,
I had an opportunity to view your website and I love your work. I commend you on your business. I recently began my endeavor in running my own decorative painting business, only to realize I have no idea what I am doing.
I have the creative background as well as sales background, but have no idea how to find clients.  I was part of Home Adviser, but they have no real category for someone with my skills.
What advice would a creative mind and business owner as your self give a fellow creative mind? I was given the advice to contact someone who is in the same industry as myself from another city  and ask questions,  being that I am not your competitor. I look forward to your response.
Respectfully,
Rene

Now, I don’t know how old in human years Rene is, but I do know that he has just begun his professional journey as a decorative painter, and thus is a “young” one, in terms of business years!

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Here is what I emailed back to Rene, with a few additions and modifications, to make it  more useful for You.  It was interesting to review what I have done over the years to create, sustain and build my business, and how much it does take!  I realized this list could be valuable to just about anyone pursuing creative entrepreneurship…and entrepreneurship is always creative!

Hello Rene,

Here are my recommendations:

  • Get a good Website, absolutely, to share and showcase your work.
  • Start a Blog, focusing on the kind of work you would like to do, etc.
  • Network with Interior Designers and Architects, as well as Painters, Paint Stores, and others in the Building/Built Environment field.
  • Take an entrepreneurship or business class, or whole program, and put together a Business Plan.
  • Have a selection of good-sized Samples, depicting your strengths, and the kind of work you most like to do, most want to do, and from which you think you will get the most business.
  • Create brochure, and a postcard, as well as a business card to go with your Site…they should all work together, as your business Visual Identity.
  • Start an email newsletter, and start building your Mailing List.
  • Put your card and brochure in Local Paint Stores.
  • Selectively, Do Some High Profile Work, at a Reduced,  or no Cost, for 1-3 Clients…to get your name out there, and showcase your skills and abilities. Have a party to celebrate it, at the job site if you can, when completed.
  • Follow “Seth Godin for rich, daily doses information and inspiration. You can research his work  through Google/Facebook. Sign up to receive his daily blog posts in your email inbox.
  • Don’t get discouraged. Do something to grow your business every day, and keep plugging!

 

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Here is how Rene responded:

Hello Debra ,
What it does in my opinion is simply show support that creative individuals as ourselves are willing to provide one another.  I truly appreciate the advice, and I have already set up a meeting with a client to provide my services at little or no cost, simply to attract his high end neighbors.  If I can ever be of assistance to you in any way, I would be happy to help. I thank you again and I wish you well always.   I would love to share my work with you as well.
Respectfully,                                                                                                                                                                                                                Rene

Have YOU ever looked back at all the things you have done, to establish, nurture, build, sustain, and grow your business?  I am certain that if you make a list you will be amazed at all you have done, and at all it takes. I look forward to elaborating on mine, and going into greater depth with it, for myself and others. It’s a fascinating and rewarding process!

Here’s to all of You creative entrepreneurs!

WEBe

 

 

Looking Up: Griffith Observatory Murals

Looking Up: Griffith Observatory Murals

20130317_144158Heaven may be right there on the ceiling…or a bit of it, anyway!

A trip into LA’s  Griffith Park, with the express intent of seeing the Hugo Ballin Murals in the W. M. Keck Foundation Central Rotunda  of the amazing Griffith Observatory  yields immediate results.  If you would like to do this yourself…here are the instructions:

Walk into the W. M. Keck Foundation Central Rotunda  of the  Griffith Observatory, stand still, and look up.  This is what you will see…

20130317_142353Turn your head slightly, and you will see a whole new view, and details that may have escaped your initial glance!

20130317_142411No delayed gratification here!

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“On the vaulted ceiling and upper walls of the W. M. Keck Foundation Central Rotunda are Griffith Observatory’s greatest artistic treasure: the Hugo Ballin Murals. Workers have carefully and completely restored the murals so that they appear as they did when first painted by muralist, film producer, and author Hugo Ballin (1879-1956) in 1934-35.

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Medieval cathedrals told stories in stone. The Ballin ceiling mural celebrates classical celestial mythology, with images of Atlas, the four winds, the planets as gods, and the twelve constellations of the zodiac. The eight rectangular Ballin wall murals depict the “Advancement of Science” with panels on astronomy, aeronautics, navigation, civil engineering, metallurgy and electricity, time, geology and biology, and mathematics and physics.

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In addition to Griffith Observatory, Hugo Ballin’s murals also appear throughout Los Angeles in such noted buildings as the Wilshire Boulevard Temple, the Los Angeles Times Building, and Los Angeles City Hall Council Chambers.” —http://www.griffithobservatory.org/exhibits/brotunda.html

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The joy is in the soft range of hues used, and the details, which combine to create a harmonious, yet thrilling whole, and complete the narrative.

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The nearby fluidly shaped recessed ceiling is also highly ornamental, treated to what looks to be meticulously applied painted texture, or “paint effects“, a magnificent central floral/sunburst style image,

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bands of architectural details gracing its curves, gold surfaced “dentils” , and repeated lines and shapes which, in concert with the color palette, tie it all together.

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If all things Griffith fascinate you,  may enjoy seeing this video on the Park, the Observatory, the Murals, and the man who started it all, Griffith J. Griffith.

Enjoy the view!

Brand New

Brand New

What is a “brand“?  I added a link to the term, because I think Wikipedia describes the concept better than I can, at least at this stage.  One of the salient words used in the definition is “identity”.  Specifically: “A brand is the identity of a specific product,  service,  or business.” My colleague  Elka Eastly Veratransformative coach and brand consultant, defines it such: “A brand is like soul DNA. It’s what people recognize you for. It’s where the “you of you” meets the world. It’s the essence of your business. “

If we look at the idea of a “brand” this way, then it could even be used to describe how we present ourselves in the world.  But that is a subject for another post….

The visual elements of color and design, pattern and image, texture, shape and composition can all be brought to bear upon  the process of developing and communicating a brand identity.  Graphic designers, like the talented Dianna Jacobsen, of Jacobsen Design, do this all the time.

As an artist, muralist, decorative painter, and colorist (not mutually exclusive terms by any means), I am always intrigued with how this works, and fascinated to participate.  We may tend to think of “brands” as purely commercial (cereal, dog food and shoes come to mind), but devoted non-profits and noble institutions also have theirs, and in my experience, a similar approach is taken to communicate them.

Let’s look at a number of  businesses and organizations who employed the painter’s brush as a tool for communicating their message, how color plays a starring role in their brand identity, and why.

When  Benihana Restaurant in Cupertino, Ca. underwent extensive remodeling,  a mural consisting of a branded graphical design was specified to be painted on the “corrugated” concrete surface approximately 10 to 80′ in the air.  Benjamin Moore Creative Paint in San Francisco matched the colors of the restaurant’s branded interior wall covering in  paint. Master color mixer and matcher Norman Chinn chose Ben Moore Aura exterior paint colors by eye. He was so precise that without knowing it, he chose the very strawberry red used as a stock color in the Benihana Restaurant brand, which is heavy on warm reds, punctuated by creams, darker reds, and red-blacks. Red tends to be associated with heat fire and blood…can we read, appetite?

Red is used in a different way in the new  Dress for Success San Francisco headquarters, designed by local architectural firm, Martinkovic Milford Architects.  Dress for Success provides business attire and training for women, and key to the design is the theme of butterflies, expressing the idea of transformation. Tone on tone reds provide warmth, accent, and a sense of womb-like support for the women getting ready to launch out into the business world.  Red’s association with life and love doesn’t hurt either.

  Blush Organic Frozen Yogurt venue in San Francisco’s South of Market District is painted is apple green and crisp white, communicating a sense of freshness appropriate to a dairy-orientated ‘snackery”.  However, this hue of green also provides other tasty associations:  the sharp and pungent flavors of limes and sour apples, as well as the sweetness of kiwis and honeydew melons.  All cool and refreshing, and fruity ingredients that could be used in their delicious yogurt!

Although also used to evoke connotations of the natural world, the greens in the  mural below, designed and executed for San Francisco’s Planning for Elders in the Central City organization serve quite a different function. “PECC”, which works to “improve the quality of life of seniors, adults with disabilities, and their caregivers in San Francisco and beyond….”  wanted to use the tree as a central image to express life, giving, renewal, community and support.  Associations with the Tree of Life, and the Giving Tree are amplified by using the color of leaves, which also represents life.  Green is also one of the colors associated with the heart chakra, standing for love, sympathy, and harmony.

Embarking on this post, I see how rich, expansive, and complex the subject of visual branding and the way artists can support it,  is.  A sister post may be in order to further elaborate on the subject. 

When we think about how everything we see, indeed everything we experience through any of our senses, communicates something, carries and provides associations, and potentially stirs our emotions, it boggles the mind, (no pun intended.)  We see, and experience first-hand just how powerful the element of color is, and how many different ways it can be used. 

We can perhaps understand in a new way, the expression, “…coloring perception…”

What experiences have You had with color branding?  Have you used color as part of a brand consultation? Color consulted with businesses, organizations, or even individuals on the how of hue  for their “soul DNA“, as Elka Eastly Vera, would say?

If so, please share it with us here.  We love to hear from You.

Remember, we are all bounding and branding through this thing called Life, together.