Brand of Colors: The Power of Compliments

Brand of Colors:  The Power of Compliments

When my colleague Debbie Josendale, of 3C Marketing Group, asked me to consult on colors for one of her client’s visual identity, which encompasses its  brand / branding, I was intrigued.  I had a deep purple color in front of me as a starting point, but knew that it was too dark and somber to represent what I understood her client’s message to be.

I read up on the client, I played with colors, I visualized, and knew that purple would be one of the colors involved.  And the obvious choice of a secondary “partnering” color would be its compliment, gold. Purple and yellow, violet and gold…these are combinations which are opposite each other on the color wheel.  They are sets of compliments, of opposites. They are complimentary colors and being opposites, set each other off in high contrast, much in the way that black and white do.  So that the color design wouldn’t be garish, I chose hues that were somewhat toned down, rather than bright, though they are strong and saturated. There is a slight earthiness to these colors, that I felt better communicated the feeling of the brand.  Color design for the visual identity of a business can also be tricky in this regard: the colors may look different on different computer screens, and even when printed on different papers or surfaces, and by different companies. The colors are used throughout the client’s site.

Print

The symbolism, and associations of the chosen colors are also important in determining their meaning, resonance, and appropriateness for the brand and its story.  In a future post, we will  look at the color choices from the vantage points of:

The Energetic (the chakras, and their meanings, associations and influences), The Associations we have with these colors, (What they express, or represent) and their associations with the other senses (Sensory).  What does purple “taste” like?  How heavy does gold “feel”?

Visit us again to find out….and learn more about the wild, wooly and wonderful world of Color!

 

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Muz-ing on our Color Choices

Muz-ing on our Color Choices

Each month, usually the third Sunday of the month, at 4:15 PST, I have the honor, and the responsibility, of visiting the inspiring and informative Artistically Speaking Talk Show, brainchild of the extraordinary Rebecca E. Parsons, as the Color Muze…and then translating our colorFULL “muzes” into a monthly articles for Rebecca’s online magazine, “Cre8tive Compass“.

The bottom line is…how do we make our color choices?  Why do we choose the colors that we do…and what can help us make the most gratifying color choices for any particular purpose?

From what we take in,

to what we  live in,

to what we put on.

How does color affect us, and how can we cre8te color effects?  Are we talking paint effects, or the effect of light?  How does color make us FEEL emotionally, (what are our color associations?) or   physically (through our senses), or  spiritually, and on an energetic level?

What is actually happening in our brains when we “see” color?  And…what is up with that Color Wheel, anyway?

Analogous colors, complementary colors, warm and cool colors, tertiary colors…what do all of these terms mean, and how can YOU use color theory in Your own precious Life?

So…check us out!  Rebecca broadcasts live every Sunday night, beginning at 3:30 PST…and the Color Muze visits most third Sundays of the month, at approximately 4:15pm, PST.  You will hear marvelous and inspiring interviews with artists, entrepreneurs, crafters, bloggers and bakers, and enough bite-sized pieces of color info to make a meal!

As always…feel free to call in to the Show, make a comment here,  on the Cre8tive Compass site, or either of our Facebook pages.

We love to hear from you.

Remember, we are all cre8ting our own rainbow of this thing called Life…together!