Letter to a Young Decorative Painter

Letter to a Young Decorative Painter

WEBa25 Years of Painting

Recently I received  an email, the gist of which was the following:

Hello Debra,
I had an opportunity to view your website and I love your work. I commend you on your business. I recently began my endeavor in running my own decorative painting business, only to realize I have no idea what I am doing.
I have the creative background as well as sales background, but have no idea how to find clients.  I was part of Home Adviser, but they have no real category for someone with my skills.
What advice would a creative mind and business owner as your self give a fellow creative mind? I was given the advice to contact someone who is in the same industry as myself from another city  and ask questions,  being that I am not your competitor. I look forward to your response.
Respectfully,
Rene

Now, I don’t know how old in human years Rene is, but I do know that he has just begun his professional journey as a decorative painter, and thus is a “young” one, in terms of business years!

WEBb

Here is what I emailed back to Rene, with a few additions and modifications, to make it  more useful for You.  It was interesting to review what I have done over the years to create, sustain and build my business, and how much it does take!  I realized this list could be valuable to just about anyone pursuing creative entrepreneurship…and entrepreneurship is always creative!

Hello Rene,

Here are my recommendations:

  • Get a good Website, absolutely, to share and showcase your work.
  • Start a Blog, focusing on the kind of work you would like to do, etc.
  • Network with Interior Designers and Architects, as well as Painters, Paint Stores, and others in the Building/Built Environment field.
  • Take an entrepreneurship or business class, or whole program, and put together a Business Plan.
  • Have a selection of good-sized Samples, depicting your strengths, and the kind of work you most like to do, most want to do, and from which you think you will get the most business.
  • Create brochure, and a postcard, as well as a business card to go with your Site…they should all work together, as your business Visual Identity.
  • Start an email newsletter, and start building your Mailing List.
  • Put your card and brochure in Local Paint Stores.
  • Selectively, Do Some High Profile Work, at a Reduced,  or no Cost, for 1-3 Clients…to get your name out there, and showcase your skills and abilities. Have a party to celebrate it, at the job site if you can, when completed.
  • Follow “Seth Godin for rich, daily doses information and inspiration. You can research his work  through Google/Facebook. Sign up to receive his daily blog posts in your email inbox.
  • Don’t get discouraged. Do something to grow your business every day, and keep plugging!

 

WEBd

Here is how Rene responded:

Hello Debra ,
What it does in my opinion is simply show support that creative individuals as ourselves are willing to provide one another.  I truly appreciate the advice, and I have already set up a meeting with a client to provide my services at little or no cost, simply to attract his high end neighbors.  If I can ever be of assistance to you in any way, I would be happy to help. I thank you again and I wish you well always.   I would love to share my work with you as well.
Respectfully,                                                                                                                                                                                                                Rene

Have YOU ever looked back at all the things you have done, to establish, nurture, build, sustain, and grow your business?  I am certain that if you make a list you will be amazed at all you have done, and at all it takes. I look forward to elaborating on mine, and going into greater depth with it, for myself and others. It’s a fascinating and rewarding process!

Here’s to all of You creative entrepreneurs!

WEBe

 

 

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Media Medley

Media Medley

Being in the process of updating, retooling, adding and subtracting (mostly adding…subtracting is a whole other challenge!) my presence online, including  Website , Linked In profile, Pinterest, Etsy Store and more…I thought I would share some of my media offerings in an Artissima post.  Maybe You will get some ideas of media You can generate, to support, express, and promote Your work and business!

Let Your Voice Be Heard!

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I had the good fortune of knowing a talented videographer (he is no longer working in the field, and does not accept inquiries…so, I won’t mention his name here), who filmed one of my projects, and put together a beautiful little video on it.  Although made several years ago, this video still feels fresh and relevant, because of his skill, and creativity.  Thank you Allen!

The Video Showcases an Image Central to My Site

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The amazing and dedicated Carolyn Edlund, who “inspires artists to build better businesses”  through her ventures  Artsy Shark, and the Arts Business Institute was kind enough to interview me about how I built my decorative painting business.  The interview was done in two parts, and forms a “document” that can be shared with others, offering tips and guidance to support them on their journey!  Thank you Carolyn!

Use your Mind to Share your Heart, and Your Hand to Share your Voice

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I was honored to participate in a project filmed for HGTV‘s Curb Appeal, entitled, “It’s All in the Details“, helmed by the inimitable John Gidding, architect, designer, and showman extraordinaire, and for the record, a great guy! John was kind, supportive, and a real team player on his show, where he stars, manages, designs, interacts, and even picks up a paintbrush!  Thank you John, and the HGTV‘s Curb Appeal team, as well as Johlt Productions…what a great experience.

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Artistically Speaking Talk Show   is the brain child of  Rebecca E. Parsons,  Having met the wonderful artist/artisan   Lyna Farkus  through none other then Twitter (!…the power of social media, folks…),  who was at the time co-hosting with Rebecca, I had the pleasure of being interviewed by the two of them.  What a fun, and gratifying experience was this interview , as are all the interviews conducted on the show.  A must-listen to for any artist, artisan, entrepreneur, “ladypreneur”, “solo-preneur”, crafter, and more. Thank you dear Rebecca and Lyna.

Create Success..Believe…Gratitude…

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One thing can lead to another…after the  Artistically Speaking  interview, Rebecca and Lyna asked me if I would do a monthly segment on the show, offering “tidbits of color wisdom”.  I was delighted to become part of the team, and “The Color Muze” segment began airing each (well, most) third Sundays of the month, at 7:15pmEST/4:15pmPST.  It is a joy to share color information, experience and exploration garnered through 5 years as a color consultant/designer, and training through the International Association of Colour Consultants/Designers.  After each show, I write up the Color Muze segment into an article, which is then published in Rebecca’s  online magazine, Cre8tive Compass  in the Color Muze section.

Muzing on Color

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As You can see, there are many ways to share, support, inspire and connect through media. The internet offers opportunities for video, audio, and text, through its myriad channels.  Presenting yourself through these channels is not only promotion, marketing and PR, it is also reaching out, offering information, lending a hand through your own experience, teaching, and interacting with others.  Who knows who You might meet, touch, awaken, or work with next?  Media is also its own art form, whether it be composed of sound, images, words, or a fusion of of these, it is always an adventure, an exploration, a new frontier, and, a little bit of a risk.

But then, putting Yourself “out there” always is, n’est-ce-que pas?

So cheerio, and bon voyage, and see You later…Have a Great Trip!

Ready, Set, GO, ARTISSIMA!

Artifactory  Studio, Decorative Painting, Faux Finishing and Murals

Artissima

The Blog of ArtiFactory Studio

First official WordPress blog post…entering this brave new world of blogging.

Welcome to the fledgling blog of ArtiFactory Studio: “Artissima“: a platform to offer information, ideas and inspiration through the medium of Decorative Painting, I look forward to sharing with YOU: fellow artists, creative entrepreneurs, small business people, and the world in general.

“Artissima” is in the process of development. Please stay tuned as the ArtiFactory Studio team becomes educated about this process! We are looking forward to a wonderful collaboration with graphic designer Dianna Jacobsen of Jacobsen Design.

I am honored to have the opportunity to play the “Color Muze” for Artistically Speaking Radio, hosted by Rebecca Parsons and Lyna Farkus on Blog Talk Radio. Starting May 23rd, I will be sharing color tips geared to the decorative painter, faux finisher and muralist each third Sunday of the month, at 7:15 pm, EST (4:15pm PST!!!) Join us! To listen: www.blogtalkradio.com/artisticallyspeaking

ArtiFactory Studio was thrilled to be interviewed by Carolyn Edlund, the owner and author of“Artsy Shark” a blog for emerging artists. Our hope is that the interview will support developing “artrepreneurs”.   Please share with us:   part one, and  part two

From the digital presses: New Bay Area Women’s Journal Article on the best place for Decorative Painting. Hint: EVERYWHERE!

The Bay Area Women’s Journal (“BAWJ”) is an easy to read online publication by, for and about not only women, but also men that inspire, encourage, and educate us to live our own best lives. The BAWJ has launched a Subscription Campaign for 2010. For every person who signs up to receive the BAWJ via e-mail, the BAWJ will donate a can of food to the SF Food Bank. So if you haven’t already,please sign up to receive the BAWJ via e-mail.  You can do that here  www.bayareawj.com/subscribe and of course if you feel inclined, please invite your friends etc. to sign up! Check it out! The official launch of the new digital San Francisco Bay Area Women’s Journal magazine! PREPARE TO BE INSPIRED!

Further BAWJ articles exploring the art and business of Decorative Painting:

http://www.bayareawj.com/decorative-painting-brushing-up-on-the-tools-of-the-trade/

http://www.bayareawj.com/the-fun-and-function-of-fabulous-faux-finishes-wood/

http://www.bayareawj.com/faux-finishing-get-the-look-of-marble-and-stone/

http://www.bayareawj.com/faux-painting-the-fun-and-function-of-fabulous-verdigris/

http://www.bayareawj.com/faux-finishing-the-fun-and-function-of-fabulous-faux/

http://www.bayareawj.com/inspire-your-best-life-with-the-magic-of-decorative-painting-2/

http://www.bayareawj.com/decorative-painting-the-skys-the-limit-the-ceiling-that-is/

http://www.bayareawj.com/holiday-glow-the-glimmer-glamour-and-glow-of-decorative-painting/

http://www.bayareawj.com/decorative-painting-childrens-rooms-transformed-into-fun-and-learning/

http://www.bayareawj.com/decorative-painting-childrens-creativity-corner-blackboard-gymboree/

http://www.bayareawj.com/business-branding-it-takes-a-village-to-paint-a-logo/

http://www.bayareawj.com/decorative-painting-innovative-colloboration-delivers-unique-one-of-a-kind-results/

http://www.bayareawj.com/decorative-painting-the-fine-art-of-client-collaboration/

http://www.bayareawj.com/celebrate-life-events-with-decorative-painting/

http://www.bayareawj.com/what-is-the-best-place-space-surface-or-location-for-decorative-painting/

Contributing to Our Communities: Decorative Painters Work Their Magic

:http://www.bayareawj.com/paint-brush-in-hand-decorative-painters-transform-our-world-one-wall-at-a-time/

http://www.bayareawj.com/decorative-painting-creating-our-paradise/

http://www.bayareawj.com/the-magic-of-decorative-painting

You Should Know About: Cre8tive Compass website, magazine, and radio show!
Cre8tive Compass is a decorative artists’ online magazine and community, and a
marvelous resource for finishers, muralists, and artists/artisans of all kinds, with a special focus on the business of art..

I was honored to be interviewed by Rebecca Parsons and Lyna Farkas of Artistically Speaking Radio on March 7, 2010. I hope that the art and business ideas we discussed will be of support to YOU! Other ASR shows may also be of interest.

Please share the recent newsletter of the talented web/graphic designer, Dianna Jacobsen, in which she gives us a peak into her design process through an interview with me about the development of ArtiFactory Studio’s graphic business identity.

For the latest ArtiFactory Studio news, updates and shares, please visit My Facebook Profile. Join my GRATiTUDES project on TWITTER.  I love to share with you- not only my own work, tips and process, but those of my friends, associates, and colleagues as well!

Let us share the wealth, of our hearts, minds, skills, and experience…and the gifts of our creative imaginations.

Artifactory Studio on Facebook Artifactory Studio on Twitter Artifactory Studio on LinkedIn

I look forward to sharing more with you in the future. Please stay tuned, and check back!