Brand of Colors: 3C Marketing Group LLC

Brand of Colors: 3C Marketing Group LLC

Having worked with colleague Debbie Josendale as “expert columnist” in decorative painting for her  Bay Area Women’s Journal, I was thrilled to provide color consultation for her and Victor Brown‘s company: 3C Marketing Group LLC.

Deb knew that the green  in the initial color scheme of the 3C logo needed to be changed..but, to what?

3C is a wonderful marketing company that works with wonderful clients, and I was honored to “chime in” on the look of their site, as it were!

I started with an email communication with Deb, who I knew back in the days when we belonged to the same BNI (Business Network International)  Chapter in San Francisco.

I wrote, “I kept thinking about our discussion the other day, and  how I kept trying to find words to describe the unique and special quality that you have which encompasses wisdom, compassion, empathy, strength and maybe above all, powerful perceptiveness!

 I came up with “meeting people where they are“…as we discussed.  I feel this phrase goes a bit farther than “Taking people for who they are.”.  I feel you truly “meet” people, and their businesses on the ground upon which they stand. As regards to your business, of course, this means meeting businesses where they are, where they stand, (you know how we ask sometimes, “Where do you stand on …whatever subject or issue?”) at the exact moment that they engage your services.

Any business starts with a person, doesn’t it?  A person and their vision. needs, drives, and desires. So…to me, the resonant descriptor/phrase is still meeting people where they are, with dignity, grace, warmth, and an ever-ready sense of humor!!

You are truly one who has learned, grown and evolved through your own life experience, and is able to bring it to bear in your work and business.

I understand that all of this needs to be reflected in your branding, and visual identity, and I hope you find the following, and the whole of this consultation reflective  of the important words you used to describe what you want your colors, and total visual identity to communicate:  strength, creditability, dependability, growth,…. longevity, confidence, creativity, and fun!”

Having identified essence, I felt (some might even call it the “brand“) of 3C, I was ready to delve into their “color”brand…a component of their visual identity.  In essence, I needed to “see” 3C  the way they (Deb and Vic / the principals of the company)  saw themselves, and needed to be seen by existing and potential clients.  It was not just a matter of appearances, or even perception.  It was and is a matter of who they are and what their company is.

Based  upon my communication with Deb, my knowledge and understanding of the company, and my own color research combined with “gut feel” or “intuition, I knew the colors should be in the blue and green hue range.

Blue: A resonant, clear, clean but not overpowering blue, slightly grayed down, but with a touch of green in it, was recommended.  Not  a royal, indigo or purple blue, nor a teal sea, or green-blue, but a dignified and “solid” but not stolid (connoting reliability and dependability) blue that nevertheless has a bit of punch, personality and possibility to it- as it leans ever so slightly towards the green undertone. The addition of yellow into blue to create green adds that subliminal touch of lightness, luminosity, and relief from seriousness desired.  A slight ‘gunmetal” quality in the blue reassures that whatever the storm, relief lies ahead, with the guidance, expertise and MAP Marketing solutions of 3C Marketing Group LLC!

Green; The current green is too light, and “lime-like”. Recommended is a green lighter than the recommended blues, but deeper than the current, with greater depth, strength and resonance, but still fun, fresh, and bright, to add a certain relief to the sobriety and seriousness of the blue (which has a slight grayness /gravitas to it).  The recommended green hues have a slight earthiness (relating to growth, spring, plants, the earth rather than connotations of eatables such as limes and avocados). Although the green relieves, and plays “against’ the seriousness of the blue, it also works in tandem with it communicate the message of longevity, credibility, dependability, positivity, growth and creativity!  Related also to money: (“Greenbacks”), another, and necessary form of growth!

After reviewing these recommendations, Deb and Vic tried a number of reiterations / combinations of the suggested hues,

before settling on one that accented the teal green, framed and supported by the deep, clear blue. They wanted in Vic’s words, as I understood it, a bit “edgier” choice.

The 3C logo today

It is so gratifying to work with clients you truly admire and respect. Thank you Deb, Vic, and 3C Marketing Group LLC, for such a creatively colorFULL experience, and for trusting my skills with your colorfully creative endeavor!

Letter to a Young Decorative Painter

Letter to a Young Decorative Painter

25 Years of Painting

Recently I received  an email, the gist of which was the following:

Hello Debra,
I had an opportunity to view your website and I love your work. I commend you on your business. I recently began my endeavor in running my own decorative painting business, only to realize I have no idea what I am doing.
I have the creative background as well as sales background, but have no idea how to find clients.  I was part of Home Adviser, but they have no real category for someone with my skills.
What advice would a creative mind and business owner as your self give a fellow creative mind? I was given the advice to contact someone who is in the same industry as myself from another city  and ask questions,  being that I am not your competitor. I look forward to your response.
Respectfully,
Rene

Now, I don’t know how old in human years Rene is, but I do know that he has just begun his professional journey as a decorative painter, and thus is a “young” one, in terms of business years!

Here is what I emailed back to Rene, with a few additions and modifications, to make it  more useful for You.  It was interesting to review what I have done over the years to create, sustain and build my business, and how much it does take!  I realized this list could be valuable to just about anyone pursuing creative entrepreneurship…and entrepreneurship is always creative!

Hello Rene,

Here are my recommendations:

• Get a good Website, absolutely, to share and showcase your work.

• Start a Blog, focusing on the kind of work you would like to do, etc.

• Network with Interior Designers and Architects, as well as Painters, Paint Stores, and others in the Building/Built Environment field.

• Join a networking group, such as “BNI INTERNATIONAL“, (Business Networking International). (Google it).

• Take an entrepreneurship or business class, or whole program, and put together a Business Plan.

• Have a selection of good-sized Samples, depicting your strengths, and the kind of work you most like to do, most want to do, and from which you think you will get the most business.

• Create brochure, and a postcard, as well as a business card to go with your Site…they should all work together, as your business Visual Identity.
  

• Start an email newsletter, and start building your Mailing List.

• Put your card and brochure in Local Paint Stores.

• Selectively, Do Some High Profile Work, at a Reduced,  or no Cost, for 1-3 Clients…to get your name out there, and showcase your skills and abilities. Have a party to celebrate it, at the job site if you can, when completed.

• Follow Online:  Alyson Stanfield/Art Biz Coach, The Art Business Institute, Artists Who Thrive at Ann Rea Inc., Rebecca E. Parsons at her Artistically Speaking Talk Show on Blog Talk Radio, and Cre8tive Compass Magazine,  and “HOUZZ“.  You can Google and Facebook all of these to find them, and also “LIKE” them on Facebook. Read all posts, and save those that most apply to you and your work in an email folder.

• Get a Facebook Business Page, a  Twitter feed, and a Linked In and Pinterest account, and keep up with them…interact and support others in related fields, and post many images. Share, support, educate, inspire and inform.

• Follow “Seth Godin“ for rich, daily doses information and inspiration. You can research his work  through Google/Facebook. Sign up to receive his daily blog posts in your email inbox.

• Don’t get discouraged. Do something to grow your business every day, and keep plugging!

 

Here is how Rene responded:

Hello Debra ,
What it does in my opinion is simply show support that creative individuals as ourselves are willing to provide one another.  I truly appreciate the advice, and I have already set up a meeting with a client to provide my services at little or no cost, simply to attract his high end neighbors.  If I can ever be of assistance to you in any way, I would be happy to help. I thank you again and I wish you well always.   I would love to share my work with you as well.
Respectfully,                                                                                                                                                                                                                Rene

Have YOU ever looked back at all the things you have done, to establish, nurture, build, sustain, and grow your business?  I am certain that if you make a list you will be amazed at all you have done, and at all it takes. I look forward to elaborating on mine, and going into greater depth with it, for myself and others. It’s a fascinating and rewarding process!

Here’s to all of You creative entrepreneurs!

 

 

Contemplating Work – Three Year Round Up

Contemplating Work – Three Year Round Up

In the spirit of the process of the necessity of the…well…updating, overhauling, revamping, refurbishing, and just re-ing the online presence of ArtiFactory Studio, and Artissima ventures….and, about to add/subtract/move around work from my site, I thought I would share some of the work completed since my last site update (yikes, was it really three years ago?), and look at some of the media, processes, forms and approaches that are part of the wide world of decorative painting.

I created a line of hand-painted light switch plates which I call, “Artissima Lumens“, which though small, do take a lot of work and focus to complete! Sanding the plastic or wooden surface, as well as screws/hardware, priming it, base painting it, and then…the embellishment, adornment, decoration (hmm…not a good word in art school!), whatever you want to call it. This can include hand painting images, gradating color, stenciling  a design, pattern, image or scene, adding layers of semi-transparent glaze, and most often, a combination of some, many, or even all of these!

Mid-Century design, style, decor and imagery can be rich fodder for decorative painting on the wall, as evidenced by these bedroom accent walls. The dawn of the atomic age, coupled with star-bursts, floral imagery, and geometric shapes and patterns can be inspirational. These treatments, based on a sketch (above with mirror), made by, and a re-imagined image, (immediately above), found by the Client constitute a creative collaboration that bore Mid-C fruit in both a guest and master bedroom.

There is nothing quite like custom,  hand painted imagery on a wall, or ceiling.  Above, the Fightin’Irish and Michigan State logos find a home in the room of a young boy, with an avid avian interest. Custom-designed stenciled and hand-painted birds fly across his ceiling and desk wall, and perch above the entrance to his bath.

Stenciling, and the art of repeated pattern is an effective and beautiful way to create a border. Especially effective in a room, such as this bath, with no crown molding.  The bright color ties the room together with the strong artwork displayed there, and connects to the vibrant colors seen throughout the rest of the house.

Exterior  decorative painting on the wall, any wall, can go a long way towards brightening up an area that is often dark, and shrouded in fog, as many decks, patios, yards and porches are in the vast and often overcast Sunset District neighborhood of San Francisco. The painting of a colorful wall mural on the rough textured shingled siding of this deck not only brightened the area, and extended the adjoining living space to the outdoors, it also gave the inhabitants a colorful “garden” to look at through their kitchen window.  Doing dishes is going to be a lot more fun now in that house!

“MINDS HEARTS HANDS VOICES” is the motto for  Cathedral School for Boys in San Francisco. The painting of the motto so that is can be seen through the front windows communicated the basic approach and philosophy of the school. Samples of blue hues, and font styles were presented to the Headmaster and Development Director, who chose which to use. The intent was to keep the image and the message clean, clear and simple, albeit elegant, and let the words do the talking!

House numbers  for HGTV Curb Appeal, “It’s All in the Details” episode were created with customized, hand-cut stencils, based on a font chosen by the host, John Gidding. Gradated shading using highlight and shadow was added to give the illusion of depth.

The Flying Cranes project at The Briggs Residence (a historic residence in the West Adams District of Los Angeles) was the brainchild of architect Kaitlin Drisko, of Drisko Studio Architects, who wanted to transform the living room TV cabinet into a work of art . In conjunction with the Owner, and Owner’s rep Paul Davidson, designs and imagery for both the interior and exterior were developed collaboratively.  The exterior sides of the cabinet doors are gilded with composition gold leaf, or schlag metal, then painted with the cranes composition.

The interior of the doors are stippled with  layers of gold, blue and red paint hues, then stenciled with a custom motif adapted especially for the project. When open, the articulated doors frame the TV screen.  The piece is designed to be a focal point in the room whether the doors are open or closed, the television on or off.

It is fascinating to look back over a three year span of work, and contemplate all the uses of decorative painting.  It is a form that marries function and beauty, usefulness and aesthetics, craft, visual art, architecture and design.  Playing at once subtly and powerfully through our visual landscape, decorative painting makes its mark!

Vendor Spotlight: Jacobsen Design

Vendor Spotlight: Jacobsen Design

The word “vendor” doesn’t adequately describe the graphic design firm Jacobsen Design, and it’s principal, Dianna Jacobsen, though that she is, and they are.  No, Dianna is also artist, musician, entrepreneur, creative solopreneur, designer, and small business person and small business supporter. Her work is focused on identity design and web design for small business.

As she states the ABOUT section of her unique and eponymous website, “I grew up surrounded by art. Many of my family members are fine artists, including my father, who made a living with his paintings for many years. I suppose it was only natural that I would gravitate toward a creative way of making a living.”

Dianna understands that, “To grow, your business must stand out from the competition. A cohesive, interesting, visual presentation does this: one that communicates what your company is all about and why its products or services are unique.”

And she delivers just that.  Says Jim Smith, Innkeeper, The Wine Country Inn, St. Helena, Napa Valley, California, “…Jacobsen Design has helped my business immensely. Our ‘image’ was in need of a complete overhaul and Dianna moved us from the 70s into the new century with panache and ease. From a new logo to a new brochure to new letterhead and business cards, she did it all. And she did it quickly.”

Dianna did this for my decorative painting company, ArtiFactory Studio, too, as well as creating the design for the very blog, Artissima, that you are reading right now.

ArtiFactory Studio brochure, business and postcard by Jacobsen Design

ArtiFactory Studio first homepage by Jacobsen Design

I met Dianna at the Rennaissance Entrepreneurship Center‘s Annual Fundraiser, in 2006. I knew I needed to develop my graphic business identity, and that my website needed a serious and professional overhaul.  Without missing a beat, Dianna suggested we work on a template for the site, from which would spring a logo, brochure, business card and postcard design.  With creativity, talent, skill, AND tremendous patience, she inched me forward step by step into a complete visual business identity which has  proved to be an excellent and effective way of presenting my work and services, and  has garnered oohs and ahhs from clients and colleagues alike.

While preserving the site’s format, we  have upgraded, altered, and refined its images and text, adding social media links, as well as designing and installing “Artissma, blog of ArtiFactory Studio”  in May of 2010.

Throughout, Dianna has provided expert guidance, technical skills, and graphic design wisdom, as well as tremendous generosity of spirit.  She has continually upgraded her own skills, moving adeptly through the fast-paced world of  graphic and web design and  becoming a WordPress wiz in the process. She says. “For the past few months I have been building most of my new sites in WordPress with the Genesis Framework, which allows me to design a beautiful custom website with the added functionality of WordPress. What my clients can potentially do with a WordPress site is virtually limitless – blogging, photo galleries, easy form building tools, to members only sections and even eCommerce.”.

As I testify on her site, “Dianna is flexible, responsive, creative, and informed about the ever changing options available in the digital world of graphic design. She created a very unique website template for my decorative painting business, and then created a complete identity system around that site including business card, brochure, and postcard. She understands artists, and she understands business people, and that is a winning combination for those of us doing both!”
Thank you, Dianna / Jacobsen Design! Please take a moment to check out her site, and visit Jacobsen Design on Facebook, Twitter, and LinkedIn to learn more about her amazing work, and design services.  You’ll have fun!

Do you have a favorite vendor, associate colleague or business partner that you would like to spotlight?

If  you feel so inspired,  please celebrate them here.  We love to hear from you.  Remember, we are all creating our way through this Life, together.

Color Muze Quarterly: Our View on Hue

Color Muze Quarterly:  Our View on Hue

One of the things we discuss often during our Color Muze segments on Artistically Speaking Talk Show is how we can make our lives just a little bit easier as decorative painters, faux finishers, muralists, artists, artisans, and “atre-preneurs”. Learning and experiencing more and more about the function, properties, and effects of color can help us in this endeavor, which ultimately will support not only our bottom line, but our ability to offer more effective service to our Clients, as well as enhance our creative efforts.  Color know-how is another tool in the kit we can bring to our work, our art, our business, and our Life!

This article is a round-up of sorts, a quarterly review of Color Muze since its debut in May of 2010 on Artistically Speaking Talk Show, powered by Rebecca E. Parsons, creative entrepreneur extraordinaire, and master decorative artist, Lyna Farkas.

In May we discussed ways to add ease to our glazing life!

By keeping base coat and glaze colors close together in hue (color), we can effect easier, smoother blending of the glazes over the base coated surface. This can make any joins, overlaps, or other undesirable drama created by drying glaze edges less visible.

In order to create the sunset sky requested by the Client for their daughter, the ceiling below received five successive application of colorwashed glaze. The base coat is purple, and four of the five glazes are hues of purple, including the almost white clouds, with a fuchsia pink added for intensity. Because all of the glazes were related in hue to each other, as well as to the base coat, they blended easily, and created the sense of depth and airiness desired by the young inhabitant, and an immediate tie-in to the rest of the purple  painted room.

Sunset Sky, Purple Style

We  talked as well, about using the base coat color itself as one of the glaze colors, which was done in this breakfast room. What could have been a daunting challenge: blending fast-drying latex glaze over a domed ceiling that sloped into wall sections, became a gratifying creative endeavor by tinting clear glaze with the chiffon-colored base coat paint, and using it as one of several glazes blended together with sponges over the surface. Use of the base coat color softened the mix of the other glaze colors, so that the treatment texture and color flows smoothly over the entire surface with no breaks, streaks, or heaviness to mar its subtlety.

Breakfast Room Dome Flow

Perhaps inspired by June’s golden sunlight, we talked about gilding, and how we can make our leafing lives easier by choosing our base coat color with care. Whether we are using “schlag (combination metal leaf),  or the real thing (gold), we may be working under time restrictions, material limitations, or other challenges on a site. By choosing a base coat color related to our leaf color, we can camouflage any tears or holidays in the always precious metal leaf we are applying.  Here is the original Cross for All Saints Episcopal Church in San Francisco, which was stripped down to its original wood, primed to seal the surface, than base painted in an ochre color, to coordinate with the 22 carat gold leaf applied over it.

Simulating Clay Bole

Clothed in Gold

Ochre , black,  and red are some of the colors of “clay bole”, used historically as a surface preparation for gilding, “There are many shades of bole that may be used including ochre, red, black, orange, blue, and green, imparting various tonal affects under the layer of gold leaf. “ — CHARLES DOUGLAS GILDING STUDIO, (Please click  for further information on GILDING).

Celestial Gold

July found us Muzing about the Color Wheel, and some of its many applications to the work of the decorative painter.  “As the Color Turns” ,  Color Muze article #1 in Cre8tive Compass Magazine discusses primary, complementary, analogous and “neutral” colors, how we can use them, and why “neutral” may be a relative term! Please read the article here.

In August, we heated up our Muze, with a chat about how to use tints and shades to create highlights and shadows.

A tint of a color is created by adding increments of white to it, and a shade, adding black.

Tints and shades were created from the wall color and used to highlight and shadow a subtle “Mid-Century Retro” design in a guest room.

Tinkertoy? No..."Mid-Century Retro" Style

In the color-saturated logo below, a tint was mixed from the white, red and yellow used in the rest of the painting, while just a pinprick of black was added to both the yellow and the red to create shades of each. Creating even a hint of highlight and shadow can create dimensionality to make your treatment, design, image or mural pop, and add life, and even drama to your walls, ceilings, furniture, and floors!

Top 1 Oil is TOPS

We  offered up some advice on how to use color “tactics” in laying out your website’s image thumbnails, in order to catch the eye of visitors and surfers.

In this set of 7 thumbnails introducing  decorative treatments on a website, a balanced, yet not symmetrical distribution of hue (the “color of a color”), value (lights to darks), intensity (saturation, or concentration of color), texture, and detail creates a pleasing composition which catches the viewer’s eye without giving away too much about the image as a whole. Create thumbnail images and layouts that entice your site visitors to  click to see more.  Compose your webpages,  like you compose your canvasses, walls, rooms, and everything else you consider Art and Design!

As always, we continued our Muze on the relationship between Color and Light, with the help of Donald Kauffman and Taffy Dahl, creators of Donald Kauffman Color, and their beautiful book: Color and Light: Luminous Atmospheres for Painted Rooms.

Say the authors:

“Glazed walls refract the light—bending each ray as it moves through two different mediums, from the translucent layers to the more opaque undercoat. (Whenever you glaze a wall, if you make the undercoat lighter and warmer then the topcoat, it will create a more luminous effect.)”

What a luscious, luminous world we have as finishers, decorative painters, muralists, artists, artisans and humans, to explore!

Please join our Color Muze exploration on Artistically Speaking Talk Show, and Cre8tive Compass Magazine, “where we honor your passion, and your vision, in this community we are co-creating”– Rebecca E. Parsons

Here’s to a Color Full Journey!

And thanks for visiting…we are all in this thing called Life, together.