Facebook…and You

Facebook…and You

A Group is Made of Individuals

Recently, I have been approached by no less than three esteemed colleagues, asking me to share with them how I use Facebook, and how “FB” could serve their business, organization, and publication, respectively.  This Interior Designer, Non-profit Director, and Publisher had essentially one goal in mind: swim through the potentially bewildering mass of input that is Facebook, understand its processes, and harness its power to grow their business, raise awareness of their organization,  and increase the readership of their publication.  In a nutshell…to get more people to pay more attention to what they are doing.  In essence, not to be alone howling their message into the wind.

Don't Howl Alone into the Wind

How do we do this?

Reach Out and Touch Someone...

Well…reach out through the digital divide, connect with your keyboard, and touch someone, or, a lot of people.

Say:  “Hello” – (aka: “Hello World!)

Say, "Hello World"

While not a “how-to” guide”, I offer some thoughts,  ideas, and guidelines to the new and the seasoned user of Facebook, in the hopes that they will “friend” the twin activities of giving and receiving, and thus enrich not only themselves and their endeavors, but all of us “FB” users.

OK…So, how do we do this?

Through sharing and caring. (Sound sappy?  It’s powerful.)  We can communicate, consider, and connect, each in our individual style.  It does take some effort.  There are even mathematical formulas expounded, as to how to distribute your energy across the Facebook terrain.  I will share mine (mind you the math part is flexible…adjust to your own needs, intent, and instinct).

Facebook is used to share, communicate, inspire, educate, market, network, promote, inform, connect, and all manner of other good stuff.    It may be used for other things too, but the latter is what I, and most of the folks I am connected to and observe,  use it for.

I present this simple formula for your consideration:

Make roughly 30% of your posts about YOU/Your Work, Product, Service, Cause, or Organization.

Make roughly 60% of your posts about OTHERS/Their Work, Product, Service, Cause, or Organization, or even, their jokes, videos, photos or links that you feel comfortable having on your page, and sharing with your FB friends.  Ways to do this include “sharing”, or re-posting friends’  posts on your page, “LIKING” their posts, and  “COMMENTING” on their posts in an appreciative and supportive manner.  You can also simply post about someone, or something on your page, recommending, extolling, supporting, or complimenting them, or, it, as long as this feels true to you.  I engage in these activities primarily within the context of my field of work: decorative painting, color, the visual arts in general, the arts in general, to keep my Facebook presentation cohesive. I call this activity “CELEBRATIONS”, and it is great to post them regularly.  Celebrating a person, their work, their cause, or their achievement is a gratifying way to show appreciation, reach out, and support your fellow FB friends, or even those you are not (yet) connected to on FB.  You can  promote their work, service, business, or just THEM to the world…the Facebook world, and the world in general (if your Page happens to be public, as mine is.)

Make roughly 10% of your posts about WHATEVER fun, unique, unusual, special, eccentric or eclectic  topics you wish to share…keeping in mind that these posts are indeed, sharing.  These posts may have a more personal flavor, without necessarily looking, at first glance,  like they are directly connected to your Work, Product, Service, Cause, or Organization, although at second glance, they might be.

I realize as I write this how personal Facebook really is, as regards to how folks approach it, how they use it, and what they want to get out of it.  It can be tempting to get really personal on Facebook.  I would just remind everyone that  anything placed  upon the seemingly infinite table of the Internet, can potentially be seen, read, consumed, and responded to by anyone alive on the planet.  So…please!  Be careful…be considerate, be conscientious….but don’t stop having FUN!

Don’t howl alone,  howl with and to others!  They may find your howling helpful, or at least, amusing….

Don't Howl Alone...Howl with Others!

For further FB info:

Here is an informative post on Regina Garay’s  (of GARAY ARTISANS)  far-reaching blog, “FAUXOLOGY” on how to use Facebook for your Business, written by her sister Suzanne.  This post helps to demystify the difference between FB pages and groups, so please read, and enjoy!

If you have the time, and the inclination, let us know what you think, and feel, about this post.  We are all in this thing called Life, together.

Cheerio!