Transition: DebraDisman.Com

 

Photo: Bernard Wolf

Hello Gentle Readers…whoever makes their way to this post.

I have transitioned to my new site, and blog, and hope you will too.

It has been wonderful blogging here at Artissima.
The ArtiFactory Studio site and blog will stay up and running for anyone who cares to visit. 

Please do explore my current work and events at DebraDisman.Com…and enjoy my new blog.

Thanks to dear friend and designer extraordinaire, Dianna Jacobsen of Jacobsen Design, for her devoted and wondrous work on the site, and all of her advice, counsel and support during the process.

See You There.

Wishing You the Bestest…
debra disman

 

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Brand New 2

Brand New 2

What is a “brand“?  I added a link to the term, because I think Wikipedia describes the concept better than I can, at least at this stage.  One of the salient words used in the definition is “identity”.  Specifically: “A brand is the identity of a specific product,  service,  or business.” My colleague  Elka Eastly Veratransformative coach and brand consultant, defines it such: “A brand is like soul DNA. It’s what people recognize you for. It’s where the “you of you” meets the world. It’s the essence of your business. “

Jim Moran, founder and manager of Co-Op, a NYC-based branding firm, says,Brand is really the DNA that defines your company. Branding is about storytelling.  it’s about bringing the DNA to life and creating perceptions.”

When Frank Mahnke, of the International Association of Colour Consultants/Designers says that color is a form of communication and information, he is talking the language of branding.  How do colors, patterns, textures, shapes, forms and images create  ‘soul DNA’, and story?

It took me awhile to realize how much like graphic design and marketing decorative painting could be.  When I worked with the talented graphic designer Dianna Jacobsen, of Jacobsen Design, on the creation of my website, business cards, brochure, and postcard, I went through an in-depth process of determining how I wanted to beam my business, my work, my self, out into the world.

It’s not just about making things beautiful, but creating an experience for people.” says Dianna, about bringing the “brand” into physical spaces.

When I found myself working with clients ranging from businesses and  organizations to  non-profits and institutions, I discovered that I was helping them do just that through visual, and often verbal elements as well.

Let’s take a look at a few of them who employed the painter’s brush as a tool for communicating their message.

921 Front Street is a historic building dating from 1859, located in the North Waterfront area of San Francisco. Originally a warehouse, it is now a commercial building providing office space. The signage in the lobby is based on the building’s logo, so there is an immediate tie-in to the brand.  The metallic copper and steely silver colors used in the lettering reflect the natural and industrial materials used in the lobby.

Maitri Compassionate Care provides exemplary, innovative, and compassionate hospice care. The Maitri Mover Campaign Donor Recognition Arch above was designed to honor the donors who participated in the capital campaign supporting its present facility. Names of donors are hand-painted onto the glazed surface of the industrial arch which supports the one-time parking garage.  Like 921 Front Street,  the lettering is done in metallic paints to draw the eye to the words, and make them stand out from the background.  Whether said background be black or white, and the words words sparse or abundant, all visual and verbal elements support the branding.

“On the Fly” is a specialty men’s store designed by  Martinkovic Milford Architects The broken stripe design suggests stitching, as well as the classic men’s pin-striped suit sold inside. The stripe patten reflects the visual branding image used in the brand’s marketing materials. The “hands on” stripe application both communicates and enhances the store’s established visual message, and is “tailor-made” for the venue!

Also communicating directly out onto the “street”, but in a whole other way, the mural above depicts an imagined “Land of Oshun”, where a host of interacting Oshun figures express the colors, symbols, and attributes of this beneficent and inspirational goddess figure. Oshun Center, a drop-in center for women and their families, is a program of the Haight Ashbury Free Clinics.   Oshun is the name of an “Orisha” or goddess in the Yoruban (an ethno-linguistic group of West Africa), Brazilian, and Cuban religious pantheons.  Oshun’s color is yellow, and her metals are gold and copper. Other symbols depicted in the mural include peacocks and mirrors, reflective of vanity and physical beauty.  Oshun represents life’s joys, and all that makes it worth living, and this is the “soul DNA”, message, story,  brand, of Oshun Center, supported in turn, by the visual language of the mural.

When we think about how everything we see, indeed everything we experience through any of our senses, transmits something, carries and provides associations, and potentially stirs our emotions, we can see just how powerful visual and verbal elements can be in telling the story of our soul, and communicating the soul of our story.

How have You communicated the essence of your own work or business, or that of another,  through the elements of color, pattern, texture and imagery?  What about words, text, or as the brand editor Abby Kerr would say, “phraseologie”?

Please share about the richness of your experience with us here.  We love to hear from You.

Remember, we  are all branding through this thing called Life, together.


Brand New

Brand New

What is a “brand“?  I added a link to the term, because I think Wikipedia describes the concept better than I can, at least at this stage.  One of the salient words used in the definition is “identity”.  Specifically: “A brand is the identity of a specific product,  service,  or business.” My colleague  Elka Eastly Veratransformative coach and brand consultant, defines it such: “A brand is like soul DNA. It’s what people recognize you for. It’s where the “you of you” meets the world. It’s the essence of your business. “

If we look at the idea of a “brand” this way, then it could even be used to describe how we present ourselves in the world.  But that is a subject for another post….

The visual elements of color and design, pattern and image, texture, shape and composition can all be brought to bear upon  the process of developing and communicating a brand identity.  Graphic designers, like the talented Dianna Jacobsen, of Jacobsen Design, do this all the time.

As an artist, muralist, decorative painter, and colorist (not mutually exclusive terms by any means), I am always intrigued with how this works, and fascinated to participate.  We may tend to think of “brands” as purely commercial (cereal, dog food and shoes come to mind), but devoted non-profits and noble institutions also have theirs, and in my experience, a similar approach is taken to communicate them.

Let’s look at a number of  businesses and organizations who employed the painter’s brush as a tool for communicating their message, how color plays a starring role in their brand identity, and why.

When  Benihana Restaurant in Cupertino, Ca. underwent extensive remodeling,  a mural consisting of a branded graphical design was specified to be painted on the “corrugated” concrete surface approximately 10 to 80′ in the air.  Benjamin Moore Creative Paint in San Francisco matched the colors of the restaurant’s branded interior wall covering in  paint. Master color mixer and matcher Norman Chinn chose Ben Moore Aura exterior paint colors by eye. He was so precise that without knowing it, he chose the very strawberry red used as a stock color in the Benihana Restaurant brand, which is heavy on warm reds, punctuated by creams, darker reds, and red-blacks. Red tends to be associated with heat fire and blood…can we read, appetite?

Red is used in a different way in the new  Dress for Success San Francisco headquarters, designed by local architectural firm, Martinkovic Milford Architects.  Dress for Success provides business attire and training for women, and key to the design is the theme of butterflies, expressing the idea of transformation. Tone on tone reds provide warmth, accent, and a sense of womb-like support for the women getting ready to launch out into the business world.  Red’s association with life and love doesn’t hurt either.

  Blush Organic Frozen Yogurt venue in San Francisco’s South of Market District is painted is apple green and crisp white, communicating a sense of freshness appropriate to a dairy-orientated ‘snackery”.  However, this hue of green also provides other tasty associations:  the sharp and pungent flavors of limes and sour apples, as well as the sweetness of kiwis and honeydew melons.  All cool and refreshing, and fruity ingredients that could be used in their delicious yogurt!

Although also used to evoke connotations of the natural world, the greens in the  mural below, designed and executed for San Francisco’s Planning for Elders in the Central City organization serve quite a different function. “PECC”, which works to “improve the quality of life of seniors, adults with disabilities, and their caregivers in San Francisco and beyond….”  wanted to use the tree as a central image to express life, giving, renewal, community and support.  Associations with the Tree of Life, and the Giving Tree are amplified by using the color of leaves, which also represents life.  Green is also one of the colors associated with the heart chakra, standing for love, sympathy, and harmony.

Embarking on this post, I see how rich, expansive, and complex the subject of visual branding and the way artists can support it,  is.  A sister post may be in order to further elaborate on the subject. 

When we think about how everything we see, indeed everything we experience through any of our senses, communicates something, carries and provides associations, and potentially stirs our emotions, it boggles the mind, (no pun intended.)  We see, and experience first-hand just how powerful the element of color is, and how many different ways it can be used. 

We can perhaps understand in a new way, the expression, “…coloring perception…”

What experiences have You had with color branding?  Have you used color as part of a brand consultation? Color consulted with businesses, organizations, or even individuals on the how of hue  for their “soul DNA“, as Elka Eastly Vera, would say?

If so, please share it with us here.  We love to hear from You.

Remember, we are all bounding and branding through this thing called Life, together.




Vendor Spotlight: Jacobsen Design

Vendor Spotlight: Jacobsen Design

The word “vendor” doesn’t adequately describe the graphic design firm Jacobsen Design, and it’s principal, Dianna Jacobsen, though that she is, and they are.  No, Dianna is also artist, musician, entrepreneur, creative solopreneur, designer, and small business person and small business supporter. Her work is focused on identity design and web design for small business.

As she states the ABOUT section of her unique and eponymous website, “I grew up surrounded by art. Many of my family members are fine artists, including my father, who made a living with his paintings for many years. I suppose it was only natural that I would gravitate toward a creative way of making a living.”

Dianna understands that,To grow, your business must stand out from the competition. A cohesive, interesting, visual presentation does this: one that communicates what your company is all about and why its products or services are unique.”

And she delivers just that.  Says Jim Smith, Innkeeper, The Wine Country Inn, St. Helena, Napa Valley, California, “…Jacobsen Design has helped my business immensely. Our ‘image’ was in need of a complete overhaul and Dianna moved us from the 70s into the new century with panache and ease. From a new logo to a new brochure to new letterhead and business cards, she did it all. And she did it quickly.”

Dianna did this for my decorative painting company, ArtiFactory Studio, too, as well as creating the design for the very blog, Artissima, that you are reading right now.

ArtiFactory Studio brochure, business and postcard by Jacobsen Design

ArtiFactory Studio first homepage by Jacobsen Design

I met Dianna at the Rennaissance Entrepreneurship Center‘s Annual Fundraiser, in 2006. I knew I needed to develop my graphic business identity, and that my website needed a serious and professional overhaul.  Without missing a beat, Dianna suggested we work on a template for the site, from which would spring a logo, brochure, business card and postcard design.  With creativity, talent, skill, AND tremendous patience, she inched me forward step by step into a complete visual business identity which has  proved to be an excellent and effective way of presenting my work and services, and  has garnered oohs and ahhs from clients and colleagues alike.

While preserving the site’s format, we  have upgraded, altered, and refined its images and text, adding social media links, as well as designing and installing “Artissma, blog of ArtiFactory Studio”  in May of 2010.

Throughout, Dianna has provided expert guidance, technical skills, and graphic design wisdom, as well as tremendous generosity of spirit.  She has continually upgraded her own skills, moving adeptly through the fast-paced world of  graphic and web design and  becoming a WordPress wiz in the process. She says. “For the past few months I have been building most of my new sites in WordPress with the Genesis Framework, which allows me to design a beautiful custom website with the added functionality of WordPress. What my clients can potentially do with a WordPress site is virtually limitless – blogging, photo galleries, easy form building tools, to members only sections and even eCommerce.”.

As I testify on her site, “Dianna is flexible, responsive, creative, and informed about the ever changing options available in the digital world of graphic design. She created a very unique website template for my decorative painting business, and then created a complete identity system around that site including business card, brochure, and postcard. She understands artists, and she understands business people, and that is a winning combination for those of us doing both!
Thank you, Dianna / Jacobsen Design! Please take a moment to check out her site, and visit Jacobsen Design on Facebook, Twitter, and LinkedIn to learn more about her amazing work, and design servicesYou’ll have fun!

Do you have a favorite vendor, associate colleague or business partner that you would like to spotlight?

If  you feel so inspired,  please celebrate them here.  We love to hear from you.  Remember, we are all creating our way through this Life, together.


Ready, Set, GO, ARTISSIMA!

Artifactory  Studio, Decorative Painting, Faux Finishing and Murals

Artissima

The Blog of ArtiFactory Studio

First official WordPress blog post…entering this brave new world of blogging.

Welcome to the fledgling blog of ArtiFactory Studio: “Artissima“: a platform to offer information, ideas and inspiration through the medium of Decorative Painting, I look forward to sharing with YOU: fellow artists, creative entrepreneurs, small business people, and the world in general.

“Artissima” is in the process of development. Please stay tuned as the ArtiFactory Studio team becomes educated about this process! We are looking forward to a wonderful collaboration with graphic designer Dianna Jacobsen of Jacobsen Design.

I am honored to have the opportunity to play the “Color Muze” for Artistically Speaking Radio, hosted by Rebecca Parsons and Lyna Farkus on Blog Talk Radio. Starting May 23rd, I will be sharing color tips geared to the decorative painter, faux finisher and muralist each third Sunday of the month, at 7:15 pm, EST (4:15pm PST!!!) Join us! To listen: www.blogtalkradio.com/artisticallyspeaking

ArtiFactory Studio was thrilled to be interviewed by Carolyn Edlund, the owner and author of“Artsy Shark” a blog for emerging artists. Our hope is that the interview will support developing “artrepreneurs”.   Please share with us:   part one, and  part two

From the digital presses: New Bay Area Women’s Journal Article on the best place for Decorative Painting. Hint: EVERYWHERE!

The Bay Area Women’s Journal (“BAWJ”) is an easy to read online publication by, for and about not only women, but also men that inspire, encourage, and educate us to live our own best lives. The BAWJ has launched a Subscription Campaign for 2010. For every person who signs up to receive the BAWJ via e-mail, the BAWJ will donate a can of food to the SF Food Bank. So if you haven’t already,please sign up to receive the BAWJ via e-mail.  You can do that here  www.bayareawj.com/subscribe and of course if you feel inclined, please invite your friends etc. to sign up! Check it out! The official launch of the new digital San Francisco Bay Area Women’s Journal magazine! PREPARE TO BE INSPIRED!

Further BAWJ articles exploring the art and business of Decorative Painting:

http://www.bayareawj.com/decorative-painting-brushing-up-on-the-tools-of-the-trade/

http://www.bayareawj.com/the-fun-and-function-of-fabulous-faux-finishes-wood/

http://www.bayareawj.com/faux-finishing-get-the-look-of-marble-and-stone/

http://www.bayareawj.com/faux-painting-the-fun-and-function-of-fabulous-verdigris/

http://www.bayareawj.com/faux-finishing-the-fun-and-function-of-fabulous-faux/

http://www.bayareawj.com/inspire-your-best-life-with-the-magic-of-decorative-painting-2/

http://www.bayareawj.com/decorative-painting-the-skys-the-limit-the-ceiling-that-is/

http://www.bayareawj.com/holiday-glow-the-glimmer-glamour-and-glow-of-decorative-painting/

http://www.bayareawj.com/decorative-painting-childrens-rooms-transformed-into-fun-and-learning/

http://www.bayareawj.com/decorative-painting-childrens-creativity-corner-blackboard-gymboree/

http://www.bayareawj.com/business-branding-it-takes-a-village-to-paint-a-logo/

http://www.bayareawj.com/decorative-painting-innovative-colloboration-delivers-unique-one-of-a-kind-results/

http://www.bayareawj.com/decorative-painting-the-fine-art-of-client-collaboration/

http://www.bayareawj.com/celebrate-life-events-with-decorative-painting/

http://www.bayareawj.com/what-is-the-best-place-space-surface-or-location-for-decorative-painting/

Contributing to Our Communities: Decorative Painters Work Their Magic

:http://www.bayareawj.com/paint-brush-in-hand-decorative-painters-transform-our-world-one-wall-at-a-time/

http://www.bayareawj.com/decorative-painting-creating-our-paradise/

http://www.bayareawj.com/the-magic-of-decorative-painting

You Should Know About: Cre8tive Compass website, magazine, and radio show!
Cre8tive Compass is a decorative artists’ online magazine and community, and a
marvelous resource for finishers, muralists, and artists/artisans of all kinds, with a special focus on the business of art..

I was honored to be interviewed by Rebecca Parsons and Lyna Farkas of Artistically Speaking Radio on March 7, 2010. I hope that the art and business ideas we discussed will be of support to YOU! Other ASR shows may also be of interest.

Please share the recent newsletter of the talented web/graphic designer, Dianna Jacobsen, in which she gives us a peak into her design process through an interview with me about the development of ArtiFactory Studio’s graphic business identity.

For the latest ArtiFactory Studio news, updates and shares, please visit My Facebook Profile. Join my GRATiTUDES project on TWITTER.  I love to share with you- not only my own work, tips and process, but those of my friends, associates, and colleagues as well!

Let us share the wealth, of our hearts, minds, skills, and experience…and the gifts of our creative imaginations.

Artifactory Studio on Facebook Artifactory Studio on Twitter Artifactory Studio on LinkedIn

I look forward to sharing more with you in the future. Please stay tuned, and check back!